Caitlin Burns Email & Phone Number

Working with a range of clients, big and small, to grow their businesses with a multi-channel marketing approach. I create and deliver strategies that blend SEO, Content, Social Media and Paid Advertising to build the perfect online shop window.SEO Strategy Creation & Delivery - Understanding client goals, analysis of their site & competitors, creation of a strategy using SEMrush, Google Search Console and Google Analytics- Implementing on-site and technical SEO actions using a… Show more Working with a range of clients, big and small, to grow their businesses with a multi-channel marketing approach. I create and deliver strategies that blend SEO, Content, Social Media and Paid Advertising to build the perfect online shop window.SEO Strategy Creation & Delivery - Understanding client goals, analysis of their site & competitors, creation of a strategy using SEMrush, Google Search Console and Google Analytics- Implementing on-site and technical SEO actions using a range of CMS platforms, including WordPress, Shopify and Wix, as well as technical work with Google Tag ManagerContent Writing- Researching and writing SEO-optimised blog posts based on keyword research and trends, ensuring they adhere to best-practices - Writing landing pages and website content to designs, based on a client’s needs, goals and tone of voice- Creating compelling email and advertising copy designed to encourage clicks through to site from Google Ads, Facebook Ads and LinkedIn Ads- Planning Social Media posts alongside Content Creation on Adobe and Scheduling on SEMrushBriefing, communicating with and editing the work of freelancers and team membersPaid Search & Social - Strategising and building campaigns on Google, Facebook and LinkedIn ads- Performance monitoring and optimisation, such as negative keyword implementation, bid adjustments and location targetingTeam Management & Client Relationships- Leading a team of marketing executives, managing scheduling and acting as an escalation point - Facilitating and delivering training to upskill the team- Building and maintaining strong client relationships through responsive communication, regular meetings and proactive strategy planning- Delivering monthly reports using Looker Studio and Google Analytics 4, focusing on client KPIs Show less

Northamptonshire, England, United Kingdom

Derbyshire

Freelance Role Main responsibilities:Website support, management and maintenance including SEOCopywriting for all website materialCreating advertising material Advertising trainings on relevant sites

Nottinghamshire

Freelance RoleAn ongoing role providing ad-hoc support for a small business. I provided copy for the website, and continue to maintain the SEO for the site. In addition, I keep advertising materials up to date and create training materials such as worksheets and teaching aids. Main Responsibilities:Copywriting for all website materialCreating advertising material Advertising trainings on relevant sites

London

Reyna is a brand new concept in women's mobile health launching in London. I was responsible for: • Writing blogs on a range of topics, from food, lifestyle and health to career and travel. • Leading digital content strategy across the Reyna website, app, blog and social media channels • Creating shareable content and engaging with our Medium community network• Researching anything from competitor landscapes and women's health, to mobile user experience• Staying up to… Show more Reyna is a brand new concept in women's mobile health launching in London. I was responsible for: • Writing blogs on a range of topics, from food, lifestyle and health to career and travel. • Leading digital content strategy across the Reyna website, app, blog and social media channels • Creating shareable content and engaging with our Medium community network• Researching anything from competitor landscapes and women's health, to mobile user experience• Staying up to date on the latest trends, issues, and topics affecting women's health• Writing and curating content for the Reyna blog, website and app.• Planning, creating, and producing marketing videos• Gaining insight into the psychology of the Millennial generation, focusing on the issues affecting Millennial women in the workplace. Show less

Duffield, Derbyshire

Freelance RoleSimon Berry Photography Services had virtually no social media presence, and wanted to pursue it as a lead generation method. I created and grew the pages, resulting in a measurable improvement in the number of customers finding the company through these avenues. Main Responsibilities:Maintenance and development of social media channelsMarketing duties including managing Facebook, Twitter, LinkedIn and Google Ads

Duffield, Derbyshire

Freelance RoleJK Hair had a small social media presence and an outdated website when I began working with them. We worked together to create content that was shareable, and create a website that was modern, easily useable and Search Engine Optimised. Main Responsibilities:Website support, management and maintenanceContinued SEO developmentMaintenance and development of social media channels

Islington, London

Temporary position helping to grow the company’s new venture in the UKIslington, LondonExec Sys were a company hoping to expand further into the UK market, and wanted to use social media and blogging to do so. I was responsible for writing regular news articles based on the important issues of the day, and sharing these articles via Social Media and Email. In addition, I assisted the Marketing team by writing and managing both physical and Digital Marketing… Show more Temporary position helping to grow the company’s new venture in the UKIslington, LondonExec Sys were a company hoping to expand further into the UK market, and wanted to use social media and blogging to do so. I was responsible for writing regular news articles based on the important issues of the day, and sharing these articles via Social Media and Email. In addition, I assisted the Marketing team by writing and managing both physical and Digital Marketing campaigns.Main Responsibilities:Copywriting for all website and advertising materials, PR, White papers and newslettersResearching, writing and posting regular news articlesMaintaining weekly contact with customer base through News Broadcast BloggingMaintenance and development of social media channels Marketing duties including managing Facebook, Twitter, LinkedIn and Google AdsManaging and coordinating other members of staffRecruitment and interviewing of new staff members Show less

Derby, United Kingdom

I completed two work placements with the Derby Telegraph, gaining basic knowledge of the industry through court visits and inquests and writing for both web and print.

Bachelor Of Arts (B.A.), English And American Literature With Creative Writing, 2:1

Activities and Societies: University Newspaper Essay Proof Reader At the University of Kent I developed my analytical skills as well as my.

A* - C In All Exams

Activities and Societies: Prefect - Community Ambassador - School Newspaper - Volunteer Librarian - Volunteer Teaching Assistant From Year.