- Improved coverage of six clients by analyzing their advertising strategies and developing marketing campaigns- Drafted press materials, including three press releases, media alerts, and blog posts- Assembled and updated media list through the database Cision, previously known as Vocus

- Assisted in handling the Instagram account of Le Barthélemy Hotel & Spa through curating images and captions; analyzed which images generated the most engagement- Aided in external communication to partners through drafting reactive HARO/ProfNet pitches, coverage updates, and proactive pitches, developing stronger communication and composition skills - Monitored press clippings, industry news, and social platforms of 18 clients; sent daily reports to the entire firm- Prepared monthly reports and coverage books with recent exposure to share with team members and clients

- Formed a one-on-one relationship with an at-risk adolescent in Gainesville by empowering her to maximize her potential through counseling and teaching her ways to handle stress- Developed promotional material to expand knowledge of the organization around campus- Appointed to increase membership and meeting attendance by 10% by the end of the term

- Created strategic campaigns to promote Swamp Records, including the music of four local artists, multiple events, and the brand itself, utilizing innovative PR tactics and fundamental marketing plans- Fostered positive relationships with various partners, such as venues and businesses in the regional music community, and collaborated with them to create events that appeal to the public

- Facilitated the goal of raising over $2,000,000 and established awareness for Children’s Miracle Network by designing new apparel and promoting event around campus - Developed an understanding of sales through communicating with customers and helping with inventory of merchandise

- Developed problem-solving skills by handling clients’ requests when issues occurred and resolving the affair - Improved the quality of customer service by interacting efficiently with clients and exceeding their expectations

- Cultivated leadership through participating in a multi-tiered program emphasizing teamwork, interpersonal, and communication skills