Caitlin Taylor Email & Phone Number

United States

Dallas, Texas, United States

Austin, Texas, United States

Austin, Texas Metropolitan Area

Fairfield, California

As the first Communications Specialist of GeoVera (hybrid to full-time remote), I've been a trailblazer for this role and for a national brand that relies on a small team with an appetite for a challenge. One of the best parts of this role has been the opportunity to drive transformative results across an organization with virtually limitless possible avenues for individual growth and personal development in the process. Here are a few highlights of my experiences in this role:• Developed and implemented yearly marketing communication plans and content strategy for residential earthquake, flood and homeowners’ insurance company operating in California, Oregon, and Washington.• Governed content creation, digital and print communications, social media marketing, blogging, SEO, social advertising, PPC, and cross-channel marketing strategies. Reduced response times by 65% and boosted lead conversion.• Improved customer experience via website optimization that boosted page loading speed 66% and grew website traffic 300%.• Led creative development and execution of marketing campaigns including email blasts that improved open rates by as much as 86%.• Conceived and executed special communication programs in residential communities that increased brand sentiment.• Launched social media pages—increased following by 60% in 1 year and propelled digital reach by 9000% in the first 2 years.• Spearheaded adoption of Hootsuite for B2B and B2C social marketing governance and efficiency.• Became the brand spokesperson, which included script writing, on-camera work, and video editing and post-production.• Pioneered and facilitated the first-ever live webinar series for B2B target audiences with overwhelmingly positive engagement results.• Collaborated with internal clients across 4 subsidiaries in 6 markets to develop SEO-optimized blog posts, articles (news, product updates), landing pages, emails, and ad copy for GeoVera’s solutions.

Napa, California

As a Commercial Lines Insurance Experience, I had the unique opportunity to get hands-on experience in a local, family-owned insurance agency that sold products for both commercial and personal lines of business. This experience was instrumental in tapping into the "behind the scenes" world of the insurance industry from the perspective of an agent's day-to-day operations. Through this experience, I gained a deeper understanding of the challenges, legal nuances, and technical skills required of an insurance agent serving the Napa Valley region. Most of all, I gained valuable insights into the relationship between an insurance agent and the needs of their customers--something that still influences me as a marketing practitioner and champion of customer experience to this day. In this role, I: • Conducted policy sales across car, home, life & business insurance products, renewal and claims processing for local commercial lines clients, generating $80K in average monthly sales.• Contacted clients 30 days prior to renewal and reviewed policies for adequate coverage, which led to high customer retention.• Provided caring and personalized client experience to internal and external customers that improved satisfaction ratings.

Chattanooga, Tennessee

Collaborated with other team members on special projects and events. Specifically focused on campaigning for, expanding volunteer participation, and volunteering for the Clean and Green project. Responsible for daily email correspondence seeking sponsorship and community involvement.

Bachelor Of Arts (B.A.), English: Writing, 3.69

Activities and Societies: University Honors Program/ Brock Scholar; Sigma Tau Delta English Honors Society; Phi Eta Sigma Honors Society.

Certification, Legal Assistant/Paralegal, 4.0

Activities and Societies: San Francisco Paralegal AssociationLegal studies for certification as a paralegal and paraprofessional.

High School, High School/Secondary Diplomas And Certificates

Activities and Societies: Beech High School Rotary Interact Club, People to People Student Ambassador, Charisma Ladies Show Choir, Theater.

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services