• Develop and execute compelling content across digital media, social networks, websites, and training channels to drive traffic and establish leadership in the fitness industry• Manage the complete content creation lifecycle, including filming, photography, editing, writing, and scheduling, ensuring alignment with strategic goals• Direct and coordinate with external photographers and videographers on major branded shoots, enhancing brand visibility and media consistency• Oversee a robust brand voice across social media and manage a comprehensive photo and file-sharing system to improve accessibility and team communication• Monitor social media trends and competitor strategies, using insights to drive content improvements and growth• Analyze social media performance data to make data-driven recommendations for strategic adjustments and optimizations• Collaborate with cross-functional teams to ensure marketing alignment and support relationship building with club marketing directors