Social Media Marketing Manager
Wbi Limited
Greenock, Scotland, United Kingdom
- Developing social media strategies with the aim of increasing brand awareness and customer engagement across 5 businesses and 3 sectors. - Analysing the long-term needs of each businesses social media strategy and offering quarterly reports to the management and directors, outlining any necessary changes to the overall digital marketing plan- Creating captivating content for an organisation’s social media sites, which may include writing blogs, articles, posts and multimedia content.- Staying up-to-date with the latest social media trends and digital technologies- Developing and overseeing competitions and campaigns to draw attention to each brand within their sector. - Setting measurable goals for campaigns, measuring and showing the Return on Investment (ROI) along with KPIs.- Monitoring and responding to customer feedback, comments and social media posts.- Liaising with other departments to create a holistic and effective marketing strategy.My role also includes graphic design, branding, influencer events and local business collaborations. I have recently went part time to help the groups estate and letting agency.
