Caitlin Foskey Email and Phone Number

• Develop and maintain a cohesive brand voice, ensuring consistency across both print and digital mediums.• Enhance brand visibility and recognition by crafting a comprehensive style guide for cross-departmental utilization.• Write and edit real estate listings, notices, statements of intent, correspondence, and website content to meet client needs and objectives.• Conduct a heavy copyedit of all significant HR documents, including the Policies and Procedures Manual, Employee Handbook, and Tenant Handbook, ensuring accuracy and clarity.

• Managed and trained the agency's copy team, overseeing all copywriting initiatives to ensure high-quality output.• Devised innovative strategies to optimize clients' digital marketing endeavors, aligning with their objectives and leveraging performance data.• Crafted compelling ad copy tailored for a variety of digital platforms, including Meta, Google Display Network (GDN), Pinterest, Reddit, Amazon, search engine marketing (SEM), Snapchat, TikTok, Verizon, Zillow, and more. • Developed ad briefs for podcasts and video ad scripts for YouTube, multichannel, and omnichannel campaigns.• Collaborated with designers, account managers, and clients' creative and marketing teams to conceptualize and execute impactful creative campaigns.• Proposed and implemented procedural enhancements, fostering improved performance both within the agency’s creative team and interdepartmentally.• Played a pivotal role in advancing diversity, equity, and inclusion (DE&I) efforts as a two-year member of the agency's DE&I Steering Committee and a two-year co-chair of its DE&I Awareness & Inclusion Training Committee.• Facilitated collaboration across cross-functional teams, involving stakeholders from sales, project management, and analytics to grow client relationships. • Provided vital support to the sales team in pitching prospective clients, offering strategic insights and creative support for securing new accounts. • Supported contract negotiations by guiding scoping, pricing, and resource allocation, maximizing client acquisition effectiveness.

• Produced and refined copy for events, blog posts, auctions, program books, emails, and various additional print and digital mediums.• Ensured integrity of brand voice and messaging across channels and marketing campaigns by offering comprehensive writing and editing assistance to all departments.• Effectively juggled multiple projects concurrently, tracking and communicating progress through Basecamp.• Implemented branding guidelines, strategic objectives, and marketing directives to build brand awareness, increase engagement, and achieve organizational goals.• Led research-driven writing initiatives that elevated brand visibility and heightened public interest.

• Boosted client sales by 11% through the creation of highly optimized Amazon A+ Content.• Enhanced product visibility and rankings on major e-commerce platforms such as Amazon, Walmart, and Target, leveraging expertise in search engine optimization (SEO) and Amazon Marketing Services (AMS).• Consistently met tight deadlines while producing copy that aligned with brand guidelines and adhered to channel-specific best practices.

• Developed and refined print and digital communications, including newsletters, reports, and site content.• Tailored messaging for American audiences, ensuring cultural relevance and resonance.• Grew brand awareness with key audiences by establishing a consistent brand voice across print and digital platforms.• Crafted an internal style guide to uphold consistency and quality standards.