Caitlin Gursslin Email & Phone Number

Austin, Tx, Us

Austin, Texas, United States

• Standardized NI’s approach to change management in < 6 months by creating and scaling an agile framework, assembling a 20-member global change leader network, and training HR and integration teams.• Co-created Employee Value Proposition activation plan to boost consistent employee experience.• Equipped Emerson/National Instruments with critical resources to navigate culture and change management throughout an $8.2B acquisition, co-creating the strategy spanning from pre-close through the first 100 days. + Crafted 130 transition conversations, 30+ leader messages, manager training sessions & resources, and global keynotes. + Led 20+ people across 4 workstreams to deliver a seamless Day 1 experience, impacting over 7,000 employees. + Improved strategic clarity and minimized impact on employees’ intent to stay post-acquisition.

Austin, Texas, United States

• Steered company-wide cascade of 4 new strategic priorities, with 87% of respondents indicating “greater strategic clarity.”• Impacted retention by designing an integrated communications strategy for hybrid work (cited as #1 reason for staying).• Achieved best-in-class communication effectiveness for human-centered COVID-19 crisis response/correspondence.• Strengthened employee engagement with people strategy by creating new communication program for Chief People Officer.• Showcased information technology’s value to the organization by establishing a narrative framework.• Enhanced manager engagement with communications by initiating regular communication cadence with management.

Austin, Texas Area

• Managed team of 4 global communications business partners to facilitate clear, consistent communications across sales.• Won Gartner Communication Award of Yammer Campaign, driving end-of-year sales engagement to hit forecast.• Developed keynotes for the annual Global Sales Conference.• Authored COVID-19 message narrative used across sales enablement deliverables and ni.com.• Streamlined operational communications to sales, addressing top communication pain points.• Consulted on executive presentations for partners, Board of Directors, and investors; adapted to virtual environment.

Austin, Texas Area

• Secured top company engagement scores by spearheading change communications for global sales transformations.• Directed employee engagement survey transition from a local to global strategy, including changing vendor relationships.• Launched new communication strategy for global sales organization, including innovative communication channels.

Austin, Texas Area

• Boosted employee newsletter viewership by 40% by developing and deploying a new content strategy.• Increased confidence in new sales vision for Americas region by 30% by creating a 100-day communication program.• Drove adoption and change management with robust communications for migration to Office 365 and Salesforce.com.

• Developed relationships with buy-side and sell-side analysts to maximize awareness of NATI on Wall Street• Managed quarterly earnings call program, including scriptwriting, press, releases, presentations, coordination with vendors• Planned annual investor conference, including developing content, coordinating with vendors, and targeting strategic attendees

• Created multimedia strategy for integrated marketing campaigns• Managed live webcasts and follow-up strategy• Analyzed user feedback to improve content for popular user groups