Caitlin Gursslin Email and Phone Number
I am passionate about building culture and driving business results by connecting employees with strategy. Over the last 15 years, I've cultivated strong relationships across all areas of business and developed proven strategies that take a human-centered approach to drive engagement and deliver results. What I can bring to your team:- Driving successful change: Owned the enterprise change strategy for an $8.2B acquisition, minimizing the impact on employees’ intent to remain with the organization post-acquisition.- Building culture and engagement: Secured top company engagement scores by spearheading change communications for global sales transformations.- Developing data-driven communications strategy & plans: Steered company-wide education and cascade of 4 new strategic priorities across 7,000 employees, with 87% of respondents indicating “greater strategic clarity.”- Coaching and partnership across stakeholders: Enhanced manager engagement with communications by 40%
Ascension
View- Website:
- ascension.org
- Employees:
- 66097
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Director, Internal Communication, Community ImpactAscensionAustin, Tx, Us
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Enterprise Change LeaderNi (National Instruments) Sep 2022 - Dec 2023Austin, Texas, United States• Standardized NI’s approach to change management in < 6 months by creating and scaling an agile framework, assembling a 20-member global change leader network, and training HR and integration teams.• Co-created Employee Value Proposition activation plan to boost consistent employee experience.• Equipped Emerson/National Instruments with critical resources to navigate culture and change management throughout an $8.2B acquisition, co-creating the strategy spanning from pre-close through the first 100 days. + Crafted 130 transition conversations, 30+ leader messages, manager training sessions & resources, and global keynotes. + Led 20+ people across 4 workstreams to deliver a seamless Day 1 experience, impacting over 7,000 employees. + Improved strategic clarity and minimized impact on employees’ intent to stay post-acquisition. -
Employee Communications Manager, Global Hr, It, Finance & ManufacturingNi (National Instruments) Dec 2020 - Sep 2022Austin, Texas, United States• Steered company-wide cascade of 4 new strategic priorities, with 87% of respondents indicating “greater strategic clarity.”• Impacted retention by designing an integrated communications strategy for hybrid work (cited as #1 reason for staying).• Achieved best-in-class communication effectiveness for human-centered COVID-19 crisis response/correspondence.• Strengthened employee engagement with people strategy by creating new communication program for Chief People Officer.• Showcased information technology’s value to the organization by establishing a narrative framework.• Enhanced manager engagement with communications by initiating regular communication cadence with management.
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Employee Communications Manager, Global Sales & SupportNational Instruments Mar 2019 - Dec 2020Austin, Texas Area• Managed team of 4 global communications business partners to facilitate clear, consistent communications across sales.• Won Gartner Communication Award of Yammer Campaign, driving end-of-year sales engagement to hit forecast.• Developed keynotes for the annual Global Sales Conference.• Authored COVID-19 message narrative used across sales enablement deliverables and ni.com.• Streamlined operational communications to sales, addressing top communication pain points.• Consulted on executive presentations for partners, Board of Directors, and investors; adapted to virtual environment.
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Senior Communications Business PartnerNational Instruments Feb 2016 - Mar 2019Austin, Texas Area• Secured top company engagement scores by spearheading change communications for global sales transformations.• Directed employee engagement survey transition from a local to global strategy, including changing vendor relationships.• Launched new communication strategy for global sales organization, including innovative communication channels.
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Communications Business PartnerNational Instruments May 2014 - Feb 2016Austin, Texas Area• Boosted employee newsletter viewership by 40% by developing and deploying a new content strategy.• Increased confidence in new sales vision for Americas region by 30% by creating a 100-day communication program.• Drove adoption and change management with robust communications for migration to Office 365 and Salesforce.com.
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Investor RelationsNational Instruments Apr 2011 - May 2014• Developed relationships with buy-side and sell-side analysts to maximize awareness of NATI on Wall Street• Managed quarterly earnings call program, including scriptwriting, press, releases, presentations, coordination with vendors• Planned annual investor conference, including developing content, coordinating with vendors, and targeting strategic attendees
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Multimedia CoordinatorNational Instruments Jun 2009 - Apr 2011• Created multimedia strategy for integrated marketing campaigns• Managed live webcasts and follow-up strategy• Analyzed user feedback to improve content for popular user groups
Caitlin Gursslin Education Details
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Communication, General
Frequently Asked Questions about Caitlin Gursslin
What company does Caitlin Gursslin work for?
Caitlin Gursslin works for Ascension
What is Caitlin Gursslin's role at the current company?
Caitlin Gursslin's current role is Director, Internal Communication, Community Impact.
What schools did Caitlin Gursslin attend?
Caitlin Gursslin attended Southwestern University.
Who are Caitlin Gursslin's colleagues?
Caitlin Gursslin's colleagues are Caitlyn Caelwaerts, Tasha Simmons, Sebastian Garcia Escallon, Daniel Leonard, Danielle Van Liew, Brittany Casteel, Kathie Wagoner.
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