Caitlin Hoffman Email and Phone Number

Strategic thinker and visionary leader who excels at bringing people together to curate ideas and overcome challenges. As VP, Distribution, she is a key member of NFP’s sales organization, leading initiatives that enhance collaboration and results across the company. The role plays to Caitlin’s many strengths, including her relationship skills, deep understanding of NFP’s diverse and integrated business, and ability to synthesize the varied expertise and perspectives of her colleagues. Whether she’s facilitating connections that create new sales opportunities, driving recognition programs that highlight the best within NFP, or advancing transformative projects, Caitlin’s exceptional execution and analytical mindset have proven to be essential to NFP’s growth.Caitlin joined NFP in 2014, serving in product management and business development roles for PartnersFinancial, NFP’s life insurance distribution organization. In 2017, she was promoted to VP, Product Management and Field Technology, a role that focused on developing and implementing product intelligence, strategic analysis and marketing support to streamline operations, drive life insurance sales and elevate service efficiency. Through her leadership, including her ability to align expertise and resources from across NFP and PartnersFinancial, the company was able to introduce an innovative new platform that transformed how firms conducted business.In 2023, she transitioned to a new role, VP of Sales & Distribution Marketing. Working across NFP’s marketing team, she developed external revenue-driving activities while enhancing internal awareness of the company’s expanding expertise and capabilities. Her partnerships across a broad range of distribution, as well as with NFP’s Chief Sales Officer, propelled key sales initiatives. Prior to NFP, she was a sales manager for LPL Financial and oversaw the rollout of LPL’s new client relationship management system. Prior to LPL, she was a senior case designer for Crump Life Insurance Services.Active within the industry and her community, Caitlin is a member of LIMRA’s Independent Brokerage Committee, and an engaged participant in NFP’s mentor programs. She served on NFP’s inaugural DEIB Advisory Board and serves as a victim advocate and crisis center volunteer for Hope Alliance. Caitlin earned her Bachelor of Applied Science degree in psychology and family and child development from Syracuse University. She is currently enrolled in a strategic leadership executive education program at the Wharton School at the University of Pennsylvania.