Caitlin Wallace work email
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Caitlin Wallace personal email
Dynamic and reliable marketing professional. Effective in leading, developing, and executing projects from beginning to end. High achiever with excellent cross functional communication skills and drive to find solutions that resolve business challenges.Top Skills● Data Analysis– Eperience using Adobe Analytics to create automated and ad hoc KPI dashboards that allow me to easily see anomalies in data. Proficient in mining data using SQL. Expert in Microsoft Excel using functions and pivot tables to manipulate data.● Forecasting & Financial Reporting– Skillful in creating gains needed analysis and complex profit and loss statements. Practiced in managing monthly rolling forecasts for multiple channels that included sales, accounts, discounts, and more.● Strategic Planning – Expertise in planning new customer acquisition strategies through various channels in online retail business. High level planning involved defining audience segments, channel flow, messaging, and key performance indicators. Experience in developing and curating product assortments for Target and other retailers.
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Marketing Manager, New Customer AcquisitionBluestem Brands Aug 2021 - PresentEden Prairie, Minnesota, Us -
Product Development ManagerIg Design Group Americas, Inc Jan 2019 - Aug 2021Atlanta, Ga, UsAs a Product Development Manager for IG Design Group I create custom products and curate assortments for major retailers in the paper, home, and décor categories. Ensure retailers get a trend-right, superior product at great value.• Research industry trends and analyze sales data to ensure our offerings are competitive and differentiated from what is in the marketplace• Own the strategy and communication for all product assortments from idea conception through sale of the products to retailers• Define product specifications, negotiate pricing with factories, set sale and retail pricing• Communicate with all parts of the business on a daily basis to ensure product and sales cycles are on track. This includes; product designers, overseas merchandisers and retailers -
Marketing Analyst Ii - Digital New Customer AcquisitionBluestem Brands, Inc. Nov 2015 - Jan 2019Eden Prairie, Minnesota, UsAs a Marketing Analyst II on the Digital New Customer Acquisition team I gathered consumer insights and used data analysis to help improve the new customer experience across all channels with the end goal of obtaining new accounts and shortening the activation timeline.• Developed and maintained accurate sales forecasts for a billion dollar company• Strategized and planned direct to consumer marketing campaigns across multiple channels including print, web, email, social and SMS• Analyzed A/B test data and site KPIs to increase profitability and minimize advertising spend • Scoped new marketing channel opportunities and build out gains needed profit and loss scenarios• Presented campaign analysis and recommendations to leadership Specific projects: Re-designed credit application, landing pages, and information layout based on consumer insight and testing data. Implemented new email touch points based on consumer behavior and lifestage. Tools: Adobe Analytics, SAS Enterprise Guide, SQL Aginity Netezza, Sharepoint, JIRA, Confluence, Excel, Trello
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Marketing Analyst - Value Added ServicesBluestem Brands, Inc. Dec 2014 - Nov 2015Eden Prairie, Minnesota, UsAs a Marketing Analyst on the Value Added Services team I managed the set up and performance of special programs while analyzing profitability and ensuring a flawless customer experience.• Forecasted sales and accounts of the buy-together, SafeLine Account Protection, and Warranty programs • Established quarterly up-sell goals for 4 major call centers• Analyzed individual program profits and functionality and used qualitative and quantitative data to implement changes• Trained internal and external teams on new customer service tracking software and documented new processes, fully implemented in 1 month• Trained and mentored summer intern on buy-together process and Key Performance Indicator reporting
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Account ManagerTrio Marketing|Branding|Advertising May 2014 - Nov 2014As an Account Manager I established and supported client initiatives for a small full-service marketing agency that handles both local and national accounts.• Developed and executed marketing plans of all sizes and scope• Negotiated pricing for radio spots, billboard space, and contact lists• Created content for radio campaigns, social media, blogs, marketing collateral and websites• Explored new marketing and advertising channels and researched client competitors• Sustained 25+ client relationships through communication and industry expertise• Designed business cards, direct mail pieces, websites, newsletters, brochures, and moreTools: Excel, Constant Contact, Hootsuite, Wix, Wordpress, GoDaddy, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Event Brite
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Leadership Development InternWells Fargo Home Mortgage Jun 2013 - Aug 2013San Francisco, California, Us• Reviewed and processed confidential loan documentation for the short sale procedure • Communicated with agents and team members to improve accuracy and efficiency of short sale process• Presented suggested process changes to management including: a phone training program, and restructuring of team meetings• Implemented the use of progress boards to encourage staff members to reach monthly goals• Developed and practiced personal and cross functional leadership skills through driving my own production and working with all departments of the short sale team -
Consolidation LeadLorenz & Jones Marine Distributors Inc. Sep 2008 - Jun 2013• Prepared customer orders for shipping in a fast paced environment• Evaluated customer returns for damage and filed necessary paperwork• Used critical thinking and problem solving skills to consolidate and ship orders with the most cost efficient carrier• Checked orders for completeness and proper handling
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Business PartnerSchuler Concessions (Iowa State Fair-Seasonal) Aug 2010 - Aug 2010As a Business Partner I help manage the seasonal family business at the Iowa State Fair• Handle financials and vendor payments• Forecast sales and inventory needs • Order and manage over $500,000 in supplies and equipment• Coordinate and market special offers such as new products and coupon book inserts• Make cotton candy and sno-cones for hundreds of customers daily
Caitlin Wallace Skills
Caitlin Wallace Education Details
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Iowa State University - Ivy College Of BusinessMarketing -
East High Des Moines, IowaDiploma
Frequently Asked Questions about Caitlin Wallace
What company does Caitlin Wallace work for?
Caitlin Wallace works for Bluestem Brands
What is Caitlin Wallace's role at the current company?
Caitlin Wallace's current role is Marketing Manager.
What is Caitlin Wallace's email address?
Caitlin Wallace's email address is cw****@****cas.com
What schools did Caitlin Wallace attend?
Caitlin Wallace attended Iowa State University - Ivy College Of Business, East High Des Moines, Iowa.
What skills is Caitlin Wallace known for?
Caitlin Wallace has skills like Marketing, Teamwork, Management, Time Management, Microsoft Office, Online Marketing, Competitive Analysis, Entrepreneurship, Sales, Social Media, Customer Service, Leadership.
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