Caitlin Mccann Email & Phone Number

Utica, New York Area

o Planning, developing, implementing and successful monitoring of marketing, communications, community relations, media relations, digital and business strategies for MVHS. o Working with service line managers and other stakeholders to ensure that all marketing and communications initiatives are aligned and support the strategic goals of the system. o Managing all internal and external communications, directing and managing the creation of content for all media, including publications and overseeing content and design for the internal and external websites. o Serving as the main point of contact for all marketing and communications regarding the new regional medical center being built by MVHS.o Creating and presenting the annual Marketing and Communications budget.o Serving as the corporation’s spokesperson to the community and the media and as the Public Information Officer on the Emergency Management Team.o Serving on the Executive Leadership team of the health system.

Utica, New York Area

o Implementation of marketing and communications tactics that strengthen the brand, service lines, and programs. This includes oversight of the communications specialists and graphic designer positions and ensuring work is completed in a timely manner and meets the MVHS mission, vision and branding standards. o Providing comprehensive support and assistance with day-to-day department activities, exercising independent judgment and creativity.o Participating in and acting as PIO for work groups associated with the planning and communication for the new hospital. o Working with the media on all communication for MVHS, including the new hospital, MVHS events and responding to media requests.o Participating in safety rounds and the Life Safety Committee.o Assist in budgeting and planning advertising for the year.

Utica, New York Area

• Responsibilities included developing and implementing marketing for the organization, designing various newsletters, brochures, posters, e-newsletters, digital signage and staff announcements and writing articles, press releases and copy for design pieces and hospital website. • Job duties also include photography, marketing research, managing social media and working with media, designers, writers, interns, photographers, vendors and marketing specialists.• Fill in as public information officer when needed at Incident Command.

Utica, New York Area

• Daily job duties included management of the staff (including hiring and firing), scheduling, inventory, ordering, helping customers plan parties/catering, customer service, payroll and weekly reports.• Built and maintained a new website with online ordering.• Oversaw the social media pages.

Charleston, South Carolina Area

• Conducted product consultations and evaluated authors’ product needs to ensure the author understands Content Media processes and the products they have purchased.• Fulfillment of Content Media products and services (including, but not limited to, editing services, press releases, writing promotional text, book reviews, etc.) while proactively identifying problems and seeking solutions.• Worked with a team of outsourced vendors (including editors, copywriters, book reviewers, etc.) to ensure authors receive quality products.• Performed light editorial work and internal rewriting to ensure product quality. Reviewed and distributed press releases while adhering to AP style requirements, CreateSpace specifications and CreateSpace/Amazon.com branding values and practices. • Communicated author successes internally and externally.• Took over the positive and negative member feedback queue.o Attended meetings with managers to ensure processes meet customers’ needs and incorporate their feedback.• Took over the Languishing Project for the teamo Ran reports of services that needed member attention for longer than seven dayso Analyzed reports and distributed accounts to members of the team so they could reach out to the memberso Sent metrics reports to managers weekly to measure progress

Utica, New York Area

• Wrote and distributed press releases; Organized and executed various media events; Promoted the work being done in the County Executive’s office• Drafted correspondence for the County Executive• Researched and replied to constituents’ inquiries• Worked with department heads in various situationso Approved all of their media correspondence and eventso Worked on strategies to move their departments forwardo Managed issues within their departments• Served as liaison between other elected officials’ offices• Represented the County Executive at the Ways and Means and Board sessions and various community events• Collaborated with the County Executive and Chief of Staff to write the State of the County Address and Budget Address• Screened and interviewed potential department heads

Master Of Arts - Ma, Integrated Marketing And Communications

Bachelor Of Science - Bs, Marketing/Marketing Management, General