Caitlin Mccarrick Email & Phone Number

Mountain View, Ca, Us

Focused on Central Activation Demand initiatives. Leads projects and technical integrations for Google Cloud Activation Infrastructure programs. Defines scope, project timelines, and comms to keep core and extended teams informed and up to date on global initiatives.

Mountain View, Ca, Us

Program managed an integration of a $2.7 billion acquisition with limited guidance from beginning to successful completion. Dedicated to organizing the resources through the process of integration by collaborating cross-organizationally with Looker Sales & Marketing, Cloud Systems & Marketing and Cloud M&A to develop plans and schedules, setting up the process of how the integration was managed (meetings, communications, etc.), planned and tracked milestones, design and management of ongoing calendars and sent out comms outlining progress.

Mountain View, Ca, Us

Worked closely with Looker’s Demand Generation team to own all marketing automation for Looker’s signature events BEACON & JOIN. Built and executed all marketing automation workflows, emails, landing pages, list segmentations, and audience targeting.

Santa Cruz, Ca, Us

Worked closely with Looker’s Demand Generation team to own all marketing automation for Looker’s signature events BEACON & JOIN. Responsible for building and executing all marketing automation workflows, emails, landing pages, list segmentations, and audience targeting.

Santa Cruz, Ca, Us

Served as a strategic liaison between the sales team, the marketing team, leveraging expertise to provide guidance and insights for the West Coast region. Created strategic go-to-market plans that deliver high-touch marketing initiatives that accelerate the sales stage conversion rates. Leveraged digital programs from the marketing team to generate demand for the West Coast markets. Owned execution, staffing and vendor management related to all online, offline, in-territory marketing-driven Looker events; setting objectives/goals and measuring/ reporting results for entire events strategy. Identified opportunities to work with partners to craft valuable offerings that can be leveraged in joint marketing efforts. Measured success of all Marketing campaigns using Looker, Marketo and Salesforce. Owned all process and documentation for regional territory global team.

Santa Cruz, Ca, Us

Developed, maintained, and optimized SDR processes for Inbound prospecting, including individual & team best practices. Analyzed team and individual metrics to maximize efficiency and productivity. Built and maintained relationships with cross-functional peers the team (Sales & Marketing). Established proficiency with operational tools including Looker, Salesforce, Outreach, Marketo, and all tools used for SDR processes.

Santa Cruz, Ca, Us

Generated new sales leads through a mixture of outbound calling and emailing, followed up on marketing campaigns and inbound inquiries. Scheduled meetings and product demos for global Account Executives. Achieved and exceeded monthly quotas and objectives for four consecutive quarters.

Golden, Co, Us

Managed the product development of 20+ retail customers for a leading supplier of confection based nutritional delivery systems. Launched over 70 new items to drive 30% revenue growth in 12 months. Worked directly with national and international retailers to ensure products are developed, produced, packaged and delivered on time. Brought new products to market by identifying potential product gaps on shelves, conducting market research, generating product requirements, determining product specifications, pricing and developing marketing strategies. Prepared and analyzes product sales forecasts, pos data and special reports to understand consumer insights. Established product timelines and scheduling to meet production and customer launch dates. Managed retail packaging including graphic design, R&D and regulatory approvals, provides feedback on retailer portals, purchase quantities, proof approvals, transitions and depletions, promotion packs, PDQ's and other displays as well as unique components.

Santa Cruz, California, Us

Oversaw e-commerce sales and brand marketing efforts, brand advancement, cross-channel synergy, web merchandising and strategic planning. Responsibilities also included digital marketing, creative, coordinating and scheduling social media postings, operations, web analytics and inventory planning.Managed direct-to-consumer gifting for all e-commerce as well as corporate client gift items. Followed up with former, current and perspective corporate clients using outbound calling and email marketing campaigns through Constant Contact and MailChimp. Generated 30 new corporate clients using email marketing campaigns and cold calling.

San Francisco, California, Us

Assisted attorneys who represent individuals and families in class actions, serious injury, wrongful death, and employment related cases. Managed perspective client catalog from inbound and outbound calls, including scheduling new client meetings.Produced, shot and edited “Day in the Life” documentaries which represent clients and their families involved in traumatic life changing events.

Quickly promoted to manage 200 commercial accounts in 35 different industries for a marketing firm specializing in social media.Created website content integrating Internet analytics, advertising, and SEO. Initiated promotions, networking opportunities, lead generation for professional mixer events.Educated the client on industry trends, identified opportunities for the growth of brand awareness, and developed social marketing directives within budget constraints.