Caitlin Mcintyre Email and Phone Number
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Fantastic rememberer of birthdays and other fine details. Champion taker-onner of complicated projects. I am an expert in many things research, from survey writing and data storytelling to attribution and campaign measurement. Insights are my passion point, as are custom research projects, and it’s my professional mission to elevate the voice of the consumer.
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Director, Strategy And Planning InsightsWavemaker Jun 2023 - PresentLondon, London, Gb
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Senior Manager, Custom Research & AttributionWarner Bros. Discovery Jul 2019 - Feb 2023New York City, Us• Designed, executed, analyzed, and packaged custom quantitative research to support the Ad Sales team & key clients. Projects ranged from user testing new ad products and branded content concepts to mining consumer insights. Research methods include: Custom surveys, A/B testing, concept testing, control/exposed designs, and biometrics • Managed ad effectiveness studies from set up to report delivery and client/agency presentations. Research primarily supported the ad sales portfolio and suite of ad products across all advertiser categories and distribution touchpoints, e.g., advanced targeting, linear, digital, social, and HBO Max • Evaluated vendor methodologies and capabilities on behalf of the WBD research organization; Stewarded measurement studies for research-on-research testing • Partnered with sales, product, and client teams to create appropriate research frameworks and translate learnings into actionable insights and GTM materials; Leveraged secondary data sources to complement and enhance primary research • Owned team project management systems, regularly advised colleagues on research best practices, and supported one direct report -
Associate Director, Audience ScienceWavemaker Oct 2018 - Jun 2019London, London, Gb• Led audience science team for all L'Oréal USA brands and divisions; Managed client relationships, day-to-day tasks, and overarching consumer research projects • Provided detailed analyses on category and consumer personas using syndicated tools and client’s 1P data in DMP • Partnered with cross-functional teams to develop brand strategies grounded in insights, data, and trends, ultimately to drive business objectives and category growth • Evaluated external vendor offerings and methodologies for insights reporting • Provided mentorship and training to direct reports
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Manager, Audience ScienceWavemaker Jul 2017 - Sep 2018London, London, Gb
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Senior Analyst, Research & StrategyMec Sep 2016 - Jun 2017London, London, Gb• Built consumer audience profiles for new media campaigns, synthesizing category, consumer, and client knowledge• Partnered with internal digital and planning teams to ensure audience insights and media strategy are accounted for throughout campaign lifecycle• Collaborated with outside vendors to manage ad effectiveness surveys, brand performance and ROAS studies• Calculated optimal media mixes informed by client goals, communications and sales objectives -
Senior Analyst, Data IntegrationMec Apr 2015 - Sep 2016London, London, Gb• Collected, standardized, and managed large volumes of data to be integrated into reporting dashboards and market mix modeling analyses• Provided reporting on competitive landscape, category spending, and consumer trends• Built consumer audience profiles using syndicated data
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Media PlannerMediavest Jun 2013 - Apr 2015New York, Us• Planned and executed media activations for national campaigns (TV, Digital, Print, Radio)• Used industry data systems (e.g. Nielsen, MRI) for competitive reporting• Developed strategic media plans based on target framework• Delivered pre- and post-buy briefs to client measuring campaign effectiveness
Caitlin Mcintyre Skills
Caitlin Mcintyre Education Details
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New York UniversityCulture And Communication -
UclaEnglish
Frequently Asked Questions about Caitlin Mcintyre
What company does Caitlin Mcintyre work for?
Caitlin Mcintyre works for Wavemaker
What is Caitlin Mcintyre's role at the current company?
Caitlin Mcintyre's current role is Director, Strategy & Planning Insights at Wavemaker.
What is Caitlin Mcintyre's email address?
Caitlin Mcintyre's email address is ca****@****dia.com
What is Caitlin Mcintyre's direct phone number?
Caitlin Mcintyre's direct phone number is (212) 474*****
What schools did Caitlin Mcintyre attend?
Caitlin Mcintyre attended New York University, Ucla.
What skills is Caitlin Mcintyre known for?
Caitlin Mcintyre has skills like Marketing, Microsoft Office, Social Media Marketing, Research, Marketing Communications, Market Research, Social Media, Powerpoint, Imovie, Microsoft Excel, Outlook, Photoshop.
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