For the past two decades, I have worked at the intersection of technology and entertainment, with a strong focus on discovering new audiences and revenue streams. Recently, I served as the Head of Ads Marketing for The Roku Channel, where I played a key role in transforming the content model and successfully introducing Roku Originals to the ads market. During the pandemic, when theaters were closed and productions were halted, I created innovative monetization channels and AVOD business streams at Sony Pictures. Prior to 2020, I had the privilege of working on the frontlines of various growth phases for Google and YouTube. My work spanned across both B2B and B2C marketing teams, and I had the opportunity to work in San Francisco, Paris, and London. Before Google, I gained valuable experience in agency land, where I focused on designing experiences that brought audiences closer to brands and organizations. Some notable clients I worked with included United Airlines, GE, the Oprah Winfrey Show, and Obama for America.