Marketing Consultant (Streaming, Entertainment, Tech)
CurrentHelping disruptive brands navigate the ever-changing landscape of tech, streaming, AI and media.
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Caitlin M. is listed as Marketing Consultant @ Caitlin Monaghan LLC | Formerly Google, YouTube, Roku, Sony at Caitlin Monaghan LLC, based in Los Angeles, California, United States. AeroLeads shows a matched LinkedIn profile for Caitlin M..
Caitlin M. previously worked as Marketing Consultant (Streaming, Entertainment, Tech) at Caitlin Monaghan Llc and Head of Ads Marketing, The Roku Channel at Roku Inc.. Caitlin M. holds Bachelor Of Arts - Ba from Loyola University Chicago.
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For the past two decades, I have worked at the intersection of technology and entertainment, with a strong focus on discovering new audiences and revenue streams. Recently, I served as the Head of Ads Marketing for The Roku Channel, where I played a key role in transforming the content model and successfully introducing Roku Originals to the ads market. During the pandemic, when theaters were closed and productions were halted, I created innovative monetization channels and AVOD business streams at Sony Pictures. Prior to 2020, I had the privilege of working on the frontlines of various growth phases for Google and YouTube. My work spanned across both B2B and B2C marketing teams, and I had the opportunity to work in San Francisco, Paris, and London. Before Google, I gained valuable experience in agency land, where I focused on designing experiences that brought audiences closer to brands and organizations. Some notable clients I worked with included United Airlines, GE, the Oprah Winfrey Show, and Obama for America.
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Helping disruptive brands navigate the ever-changing landscape of tech, streaming, AI and media.
San Jose, California, US
Led the B2B marketing team at The Roku Channel during an era when we introduced Roku Originals to the ads market. Also served as the lead on many Roku first industry Tentpole events, including Cannes Lions, SXSW, and digital Newfront presentation(s).
Culver City, CA, US
Strategic leader on new team experimenting with new ways of monetizing Sony films and TV shows on emerging platforms.
Mountain View, CA, US
Managed the Google brand in one of its largest markets.Led team of strategists, researchers, and comms professionals to define a local brand strategy and narrative. Served as local brand guardian, ensuring all activity (from Doodles to media campaigns), were executed under one brand lens.
Mountain View, CA, US
Led strategic B2B marketing campaigns showcasing innovation of the YouTube platform. Helped launch new ads products and original content in UK and EMEA.
Mountain View, CA, US
Designed messaging and sales communications strategy for YouTube advertising business in EMEA. Worked on important launches for skippable ads (TrueView) as well as Google Preferred Lineups.
Chicago, IL, US
Defined marketing strategy and brand for Chicago-based experiential marketing agency. Oversaw all outbound branded content — from website design to social presence to glossy client proposals. Produced high-profile events for notable clients, including The Oprah Winfrey Show, the Obama Administration, United Airlines, and GE Healthcare.
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Caitlin M. works for Caitlin Monaghan LLC.
Caitlin M. is listed as Marketing Consultant @ Caitlin Monaghan LLC | Formerly Google, YouTube, Roku, Sony at Caitlin Monaghan LLC.
Caitlin M. is based in Los Angeles, California, United States while working with Caitlin Monaghan LLC.
Caitlin M. has worked for Caitlin Monaghan Llc, Roku Inc., Sony Pictures Entertainment, Google, and Agencyea.
You can use AeroLeads to view verified contact signals for Caitlin M. at Caitlin Monaghan LLC, including work email, phone, and LinkedIn data when available.
Caitlin M. holds Bachelor Of Arts - Ba from Loyola University Chicago.
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