Marketing Manager
CurrentSpearheaded the comprehensive planning, organization, and scheduling of monthly social media content for Facebook, Instagram, and TikTok across three company divisions, including an OBGYN Clinic, Medical Spa, and on-demand/in-person Fitness Platform/Wellness Center.Developed and executed engaging photo/video shoots, creating captivating visuals and brand assets to drive brand awareness and promote the clinic's unique offerings.Crafted visually appealing in-office ads, graphics, and announcements, showcasing the company's services and fostering a consistent and compelling brand image.Collaborated with cross-functional teams to research and strategize relevant and attention-grabbing concepts for each division, resulting in increased online engagement, community growth, and sales.Monitored and analyzed social media and other marketing metrics, using data-driven insights to optimize content and drive continuous improvement.Established and maintained an upbeat, exciting, and relatable brand persona, resonating with the target audience and driving positive customer interactions.Strengthened company understanding and education of available services, leading to improved client acquisition and retention rates.