Caitlin Patrick

Caitlin Patrick Email and Phone Number

EVP, Global Brand Lead - Mars Snacking Portfolio @ BBDO New York
Caitlin Patrick's Location
New York, New York, United States, United States
Caitlin Patrick's Contact Details

Caitlin Patrick personal email

About Caitlin Patrick

Strategic Business Leader with an entrepreneurial mindset and strong track record of building brands and shaping businesses. 15+ years of experience working with Fortune 500 companies as well as startups - spanning tech, retail, fitness, financial services, CPG and beauty. A champion of best-in-class Brand Management, with an empathetic leadership style, a passion for relationship building and a high bar for creative excellence.Brands include: Meta, Google, Peloton, Pfizer, Mattres Firm, Smirnoff, General Mills, Kraft, Mondelez, Activision, Diageo, CIT

Caitlin Patrick's Current Company Details
BBDO New York

Bbdo New York

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EVP, Global Brand Lead - Mars Snacking Portfolio
Caitlin Patrick Work Experience Details
  • Bbdo New York
    Evp Sr. Director
    Bbdo New York Oct 2023 - Present
    New York, Ny, Us
    Omnicom Global Brand Lead - Mars Snacking Portfolio
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  • Droga5
    Group Account Director
    Droga5 Apr 2021 - Jul 2023
    New York, Ny, Us
    - Account leader across multiple brand transformations: Meta, Mattress Firm, Pfizer, Signature Aviation- Responsible for shaping integrated marketing strategies and business plans- Driving cross-functional team to a unified vision centered around breakthrough work - Ensuring efficiency and profitability across portfolio of brands- Fostering an inclusive culture that empowers teams to deliver at their best
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  • Mekanism
    Group Brand Director
    Mekanism May 2019 - Apr 2021
    San Francisco, California, Us
    - Day to day lead, overseeing nearly 30 full time employees - Reporting directly into the CEO and CCO - Responsible for cross agency integration and 360 strategic/executional continuity - Led Peloton relationship through IPO, and the development of multiple Global, integrated campaigns- 2021 Bronze Effie: Health, Fitness and Wellness for Peloton Brand campaign “We All Have Our Reasons”
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  • 72Andsunny
    Brand Director
    72Andsunny Sep 2018 - May 2019
    Oo
    - Strategy & Business Planning for Cheerios Good Goes Round campaign - Cheerios "Right On Tracks" content series to promote positivity, kindness and inclusivity- Launch of Smirnoff Zero Sugar Infusions
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  • Droga5
    Account Director
    Droga5 May 2016 - Sep 2018
    New York, Ny, Us
    - Strategy and execution of integrated, Global launch campaigns for Google Pixel 1.0 and 2.0- Strategy and execution of Chase Private Client campaign "Plan Yourself Free"
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  • Droga5
    Account Director
    Droga5 Feb 2012 - Aug 2013
    New York, Ny, Us
    - Leader of IAT for Kraft/Mondelez portfolio of brands - 2012 launch of Kraft's ID Gum: digital first campaign targeted at teens
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  • Arnold Worldwide
    Account Supervisor
    Arnold Worldwide Jun 2010 - Feb 2012
    Boston, Ma, Us
    - Strategic repositioning and global rollout of St. Ives Skincare "Fresh. Better. Naturally." - NA and LATAM- Strategy and 360 go-to-market planning of Simple Skincare US launch, and first ever brand campaign
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  • Droga5
    Account Manager
    Droga5 Mar 2009 - Jun 2010
    New York, Ny, Us
    - 2009 Launch campaign for Activision Tony Hawk Ride- Integrated campaign rollouts for Activision Blur - Method "People Against Dirty" campaign driving support for the US Household Products Labeling Act - New Museum "Recalling 1993" to commemorate the art and societal changes that year brought to NYC
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  • Taxi
    Account Manager
    Taxi Sep 2007 - Mar 2009
    Montréal, Quebec, Ca
    - Strategy & execution of 2008 "I am the Stanley Cup Playoffs" on VERSUS campaign- Strategy & execution of Motrin IB "We Feel Your Pain"- Execution of Blue Shield of California "Uncovered" campaign, spotlighting the millions of uninsured residents in CA
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  • Kirshenbaum Bond + Partners
    Assistant Account Executive
    Kirshenbaum Bond + Partners Aug 2006 - Sep 2007
    New York, Ny, Us
    - Visual ID and Rebrand of Wyndham Hotel Group- Launch of CIT brand campaign "Capital Redefined"- Assisted account teams for Diageo Reserve Brand Group
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Caitlin Patrick Education Details

  • Lafayette College
    Lafayette College
    Bachelor Of Arts - Ba
  • New York School Of Interior Design
    New York School Of Interior Design
    Interior Design

Frequently Asked Questions about Caitlin Patrick

What company does Caitlin Patrick work for?

Caitlin Patrick works for Bbdo New York

What is Caitlin Patrick's role at the current company?

Caitlin Patrick's current role is EVP, Global Brand Lead - Mars Snacking Portfolio.

What is Caitlin Patrick's email address?

Caitlin Patrick's email address is cj****@****ail.com

What schools did Caitlin Patrick attend?

Caitlin Patrick attended Lafayette College, New York School Of Interior Design.

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