Caitlin Pellas Email & Phone Number

Brooklyn, New York, United States

• Notable clients include The Seaweed Bath Co., Treez Inc., Ellis Day Skincare, and Speakeasy Digital.
• Strategize, execute, and optimize e-commerce promotional calendars, subscriptions, email & SMS, blogs, social media, influencer campaigns, affiliate programs, website content, retailer content (Amazon A+ and product.
• Develop GTM strategies, brand voice, product messaging, content guidelines, and 360 marketing programs.

Boulder, Colorado, United States

• I worked alongside the CMO to establish and execute digital and e-retail marketing strategies for Nourish Organic, the first personal care brand in the U.S. to be USDA Certified Organic.
• Strategized and executed marketing strategy, marketing budget, and website redesign, resulting in a 10% increase in CVR and 85% increase in DTC sales YOY.
• Managed digital promotional programs for retail and e-retail, including Target, Amazon, Walmart, and Grove Collaborative.
• Defined strategies for Google Ads contractor, maintaining a 3x ROAS and establishing a 64% impression share.
• Managed in-house marketing team, contractors, philanthropic partners, and agencies.
• Project-managed packaging redesign and product reformulations.

Boulder, CO

• At SlideShop, an online marketplace for professional presentation templates and data visualization tools, I managed multi-channel lifecycle marketing programs to support the transition from a transactional to a.
• Developed, pitched, and executed automated lead nurture program that sourced 53% of new customers.
• Scaled back deep discounting program and led pricing experiments, increasing direct subscriber ARPU by 376%.
• Managed cross-functional projects encompassing marketing, product, and engineering.

Louisville, Colorado, United States

• In October 2017, MyChelle was acquired by French Transit, a distributor of safer personal care brands including MyChelle, Crystal Deodorant, and Luster Premium White, backed by Juggernaut Capital Partners. My existing.
• Owned all conversion and retention strategies including vetting, implementation, and management of Yotpo (Reviews, UGC), Klaviyo (ESP), and Smile.io (Loyalty).
• Generated a 32% growth in MyChelle customer accounts through creation of loyalty program in the first month.
• Owned lifecycle marketing programs for three DTC brands, generating 31% of digital revenue for MyChelle.
• Managed day-to-day operations of Shopify stores, including product listings, pricing, and promotions.
• Developed and executed DTC promotional calendars and website/email content to meet sales objectives.

Louisville, Colorado

• I joined MyChelle, a leading natural skincare manufacturer and distributor, as a Digital Strategist. I planned and executed the organic and paid social media strategy, including editorial calendars, social content.
• Grew cross-platform social audience by 34% and engagement by 42% YOY.
• Onboarded and managed social media agency following company acquisition.
• Strategized and implemented an internal influencer program.

Los Angeles, CA

• For VisionWorx, a marketing and branding agency with clients across beauty, fitness, CPG and tech, I implemented integrated social media strategies and executed online/offline projects.
• Developed, implemented, and analyzed content and engagement programs including organic and paid social media, native blogs, and email.
• Conducted competitive analysis and market research to stay informed of trends; proposed improvements to clients’ social programs.
• Project-managed full-scale video and digital content production for fitness infomercial.

Los Angeles, CA

• Responsible for essential social media, marketing and administrative activities for start-up digital marketing company serving the media and entertainment industry. Reported directly to and assisted CEO for major.
• Maintained CEO’s calendar by planning and scheduling meetings, calls, appointments and travel.
• Collated business expense reports for CEO and all employees.
• Oversaw company move to new office space, coordinating outside vendors and service providers.
• Acted as office manager by maintaining supplies inventory, designing filing systems, and addressing technical issues.Digital Marketing
• Evaluated potential client’s forward-facing marketing initiatives and contributed new strategies to amplify digital presence.

London, United Kingdom

• Participated in newly established New Business Team identifying potential clients seeking fresh advertising strategy.
• Market research of potential clients’ ad spend, market share, key contacts identifying potential routes to new business; formulated presentations of research results for management team use in decision making.
• Collaborative Publicis Groupe meetings for Visa Olympic account.
• Contributed to Digitas’ website strategy.

Bachelor Of Arts (B.A.), Psychology And Business Administration

Activities and Societies: Zeta Tau AlphaEmpirical Research in Psychology Speech Sans Hands: Effects of Gesture Restraint on Self-Editing.

Minor, Business Administration