Caitlin Phillips Email & Phone Number

Columbus, Ohio, Us

Serves as the main project strategist for Origo Branding -a top-tier marketing and branding agency - for clients like the Ohio State University, Cardinal Health, ABB Optical Group, and the State of Ohio’s coalition Ohio for Responsible Gambling.• Leads the strategy and execution of campaigns and initiatives such as re-branding, audience research, competitive analysis, video and photo shoots, website development, and content management.• Develops ongoing media strategies, buys, and places over $1,000,000 worth media for clients ranging from television, digital, radio, and environmental.• Manages and is responsible for the growth and development of direct reports.• Develops project briefs that includes objectives, processes, timelines, and cost estimates.• Collaborates with creative team to ensure projects are executed on time, within scope, and achieves the goals of our clients.

Columbus, Ohio, Us

Developed and managed a variety of projects and initiatives for various clients while working closely with creative and leadership teams to grow accounts.

Columbus, Ohio, Us

Responsibilities and Accomplishments: • Led regular status calls with clients and is the day-to-day point of communication. • Collaborated with the creative team throughout all phases of a campaign from concept to execution.• Coordinated the content strategy and media calendars for clients.• Developed project briefs that includes objectives, processes, timelines and cost estimates. • Created new demographic specific materials utilizing focus groups, one-on-one interviews and surveys to craft the messaging and visuals to ensure they would resonate with the target audience. • Cultivated a new brand identity for a client that included concept development, concept testing and research, creating new marketing collateral for the enterprise brand and the different divisions, resulting in a new website design, digital and print materials.

Westerville, Ohio, Us

Coordinated various projects for Prism Marketing -a full-service marketing agency - for numerous clients such as Two Labs Pharma Services, American Health Network, Abbott Laboratories and P&G.Responsibilities and Accomplishments: • Managed the status, budget and execution of projects for clients. • Developed new brand identity materials including a website redesign, digital and print materials. • Executed and oversaw numerous marketing initiatives from print materials, trade showcollateral, 3D lead generating mailers, promotional videos and website redesigns.• Achieved over 100% ROI for a lead generating mailer in 2019. • Worked with domestic and international vendors for production of large-scale projects.• Organized and implemented video and photo shoots for several clients.• Responsible for on-boarding new employees.

St. Louis, Mo, Us

Managed the relationship between Ansira –a data driven national marketing firm –with all of FCA’s U.S. and Canadian automotive brands (Chrysler, Dodge, Jeep, Ram, Fiat, Alfa Romeo and Maserati).Responsibilities and Accomplishments:•Oversaw external print, digital and production agencies to execute creative initiatives for FCA’s brands.•Collaborated with internal creative and IT teams to deliver on client projects through iMeet and NetSuite sites.•Analyzed project enhancements and job profitability•Created contractual statements of work•Responsible for testing website enhancements•Continually revised and updated the FCA marketing program guidelines•Coordinated international presentations to drive sales and increase market share

Stockholm, Se

Responsible for representing the company’s brand and working with Sears’ key decision makers to develop, execute, and implement strategic objectives for Electrolux Major Appliances.Responsibilities:•Driving lucrative business for Kenmore, Frigidaire, & Electrolux brands of Cold Products to Sears.•Directly responsible for sales growth, margin expansion, and inventory management, promotional planning, spend management, marketing. merchandising and Kenmore product development.•Managing over 400,000 units & $145 million of sales volume.•Managing all account teams for Electrolux in the relationship between Kmart and Upper Management.•Expanding the Frigidaire business at Costco and with Viking Appliances.Accomplishments:•Worked closely with management to promote key items to maintain factory production levels, increase sales, and meet company goals while simultaneously minimizing and controlling spend.•Focused the creative development and execution of in-store displays and online banners to focus on the units with the greatest ROI to achieve double digit sales growth on items and decreased overall spend.•Introduced two new products, which increased Sears’ overall competitiveness in the market.

Stockholm, Se

•Managed over $100 million dollars’ worth of Kenmore and Frigidaire Inventory.•Oversaw the entire Kenmore Room Air Conditioner account at Sears, Sears Hometown, Sears Outlet and Kmart stores and grew the business’s GP1% from 14% to 15% in 2016.•Effectively created and implemented a new Room Air Conditioner in-store Sears Hometown displays, which grew the stores sales by over 100% year over year.•Communicated and coordinated product orders and availability with various factories and product lines.• Reduced excess warehouse expense by 40% in 2016.•Conducted market visits, tracks competitive landscape and maintains pertinent information on Sears.com. •Recommended Frigidaire items and pricing for Sears Hometown Ads.•Successfully managed the product launches of 100 items 2014 Department of Energy product transition.

Cincinnati, Oh, Us

• Processed checks, departmental deposits and credit card transactions daily.• Issued refunds as needed• Balanced a daily drawer of $1000.• Assisted customers with account management

Cincinnati, Ohio, Us

•Wrote and distributed community calendar posts and press releases for Golden Ticket Art Show•Aided in set-up of weekly concert series and monthly Golden Ticket committee meetings•Opened and closed facility regularly

Cincinnati, Ohio, Us

•Raised $30,000 through silent auction fundraiser •Solicited donations by phone/email from 300+ companies •Organized donation inventory and sent out corresponding tax letters•Prepared item packages and presentation materials for silent auction•Created and updated critical path for silent auction•Assisted with set-up and execution of Hall of Fame Dinner, Silent Auction, Hall of Fame Golf Outing and Football Academy.

Elk River, Mn, Us

• Created a company media kit • Updated and maintained multiple social media pages • Researched expansion opportunities for clients• Participated in weekly ‘Twitter Chats’ on company’s behalf.

Boston, Us

• Updated company website and various social media pages • Wrote articles for magazine and blog • Promoted events through social media and web pages • Researched expansion opportunities. • Developed advertising campaigns

New Albany, Ohio, Us

• Created daily schedules • Trained new employees • Coordinated swim-meets• Aided the managers with opening the facility • Supervised seven to eight lifeguards daily.