Caitlin Phillips Email & Phone Number

Columbus, Ohio, US

• Serves as the main project strategist for Origo Branding -a top-tier marketing and branding agency - for clients like the Ohio State University, Cardinal Health, ABB Optical Group, and the State of Ohio’s coalition.
• Leads the strategy and execution of campaigns and initiatives such as re-branding, audience research, competitive analysis, video and photo shoots, website development, and content management.
• Develops ongoing media strategies, buys, and places over $1,000,000 worth media for clients ranging from television, digital, radio, and environmental.
• Manages and is responsible for the growth and development of direct reports.
• Develops project briefs that includes objectives, processes, timelines, and cost estimates.
• Collaborates with creative team to ensure projects are executed on time, within scope, and achieves the goals of our clients.

Columbus, Ohio, US

Developed and managed a variety of projects and initiatives for various clients while working closely with creative and leadership teams to grow accounts.

Columbus, Ohio, US

• Responsibilities and Accomplishments:
• Led regular status calls with clients and is the day-to-day point of communication.
• Collaborated with the creative team throughout all phases of a campaign from concept to execution.
• Coordinated the content strategy and media calendars for clients.
• Developed project briefs that includes objectives, processes, timelines and cost estimates.
• Created new demographic specific materials utilizing focus groups, one-on-one interviews and surveys to craft the messaging and visuals to ensure they would resonate with the target audience.

Westerville, Ohio, US

• Coordinated various projects for Prism Marketing -a full-service marketing agency - for numerous clients such as Two Labs Pharma Services, American Health Network, Abbott Laboratories and P&G.Responsibilities and.
• Managed the status, budget and execution of projects for clients.
• Developed new brand identity materials including a website redesign, digital and print materials.
• Executed and oversaw numerous marketing initiatives from print materials, trade showcollateral, 3D lead generating mailers, promotional videos and website redesigns.
• Achieved over 100% ROI for a lead generating mailer in 2019.
• Worked with domestic and international vendors for production of large-scale projects.

St. Louis, MO, US

• Managed the relationship between Ansira –a data driven national marketing firm –with all of FCA’s U.S. and Canadian automotive brands (Chrysler, Dodge, Jeep, Ram, Fiat, Alfa Romeo and Maserati).Responsibilities and.
• Oversaw external print, digital and production agencies to execute creative initiatives for FCA’s brands.
• Collaborated with internal creative and IT teams to deliver on client projects through iMeet and NetSuite sites.
• Analyzed project enhancements and job profitability
• Created contractual statements of work
• Responsible for testing website enhancements

Stockholm, SE

• Responsible for representing the company’s brand and working with Sears’ key decision makers to develop, execute, and implement strategic objectives for Electrolux Major Appliances.Responsibilities:
• Driving lucrative business for Kenmore, Frigidaire, & Electrolux brands of Cold Products to Sears.
• Directly responsible for sales growth, margin expansion, and inventory management, promotional planning, spend management, marketing. merchandising and Kenmore product development.
• Managing over 400,000 units & $145 million of sales volume.
• Managing all account teams for Electrolux in the relationship between Kmart and Upper Management.
• Expanding the Frigidaire business at Costco and with Viking Appliances.Accomplishments:

Stockholm, SE

• Managed over $100 million dollars’ worth of Kenmore and Frigidaire Inventory.
• Oversaw the entire Kenmore Room Air Conditioner account at Sears, Sears Hometown, Sears Outlet and Kmart stores and grew the business’s GP1% from 14% to 15% in 2016.
• Effectively created and implemented a new Room Air Conditioner in-store Sears Hometown displays, which grew the stores sales by over 100% year over year.
• Communicated and coordinated product orders and availability with various factories and product lines.
• Reduced excess warehouse expense by 40% in 2016.
• Conducted market visits, tracks competitive landscape and maintains pertinent information on Sears.com.

Cincinnati, OH, US

• Processed checks, departmental deposits and credit card transactions daily.
• Issued refunds as needed
• Balanced a daily drawer of $1000.
• Assisted customers with account management

Cincinnati, Ohio, US

• Wrote and distributed community calendar posts and press releases for Golden Ticket Art Show
• Aided in set-up of weekly concert series and monthly Golden Ticket committee meetings
• Opened and closed facility regularly

Cincinnati, Ohio, US

• Raised $30,000 through silent auction fundraiser
• Solicited donations by phone/email from 300+ companies
• Organized donation inventory and sent out corresponding tax letters
• Prepared item packages and presentation materials for silent auction
• Created and updated critical path for silent auction
• Assisted with set-up and execution of Hall of Fame Dinner, Silent Auction, Hall of Fame Golf Outing and Football Academy.

Elk River, MN, US

• Created a company media kit
• Updated and maintained multiple social media pages
• Researched expansion opportunities for clients
• Participated in weekly ‘Twitter Chats’ on company’s behalf.

Boston, US

• Updated company website and various social media pages
• Wrote articles for magazine and blog
• Promoted events through social media and web pages
• Researched expansion opportunities.
• Developed advertising campaigns

New Albany, Ohio, US

• Created daily schedules
• Trained new employees
• Coordinated swim-meets
• Aided the managers with opening the facility
• Supervised seven to eight lifeguards daily.