Caitlin Rease Email & Phone Number

San Antonio, Texas Metropolitan Area

Key Responsibilities: - Create unique content across multiple social media platforms and optimize content creation for each platform.- Cultivate creative ideas that serve both the audience and our organization's brand. - Advance content production through building relationships improving storytelling for SS&E franchises.- Create motion graphics and special effects in accordance with the overall production concepts.- Execute all aspects of video content production including writing, casting, budgeting, shooting, and editing. - Manage content plans and calendars.

Austin, Texas Metropolitan Area

• Assist in creating content for social media, website and broadcast, quickly producing and editing post-game content.• Identify potential stories to create content.• Coordinate studio-based and field-based productions.

Austin, Texas, United States

Austin, Texas Area

• Defined and analyzed consumer segments based on behavioral attributes using statistical models, including RFM, Customer Lifetime Value, and K-Means Clustering• Identified high-value consumers and created a loyalty program to target customer segments• Developed prototype business intelligence solutions, including reports and dashboards that visualize complex data sets

Austin, Texas Area

Austin, Texas

Austin, Texas Area

• Produced and edited footage of the UT campus and McCombs to create a summer orientation video to show incoming business students• Managed metrics for & posted to McCombs BBA program social media accounts, including Facebook, Instagram, and Twitter • Helped increase YouTube subscribers by 110 and total views by 36,462• Conducted and video recorded interviews with McCombs professors to produce, edit and publish videos for the Faculty Facetime video series posted to YouTube

Austin, Texas Area

• Grew knowledge of core business tools on Acquisition & Growth Marketing, Runner/Consumer CRM, Brand & Social, Product Marketing and Sales teams• Managed Instagram Story Ad Campaigns using Ad Manager• Developed key project: Favor Fridays Email Series, a customer email template (and series) leveraging the work of the Social Team on “Favor Fridays.”• Drove customer awareness around social channels

Austin, Texas Area

• Initiated phone calls to thousands of households for local real estate agents and teams looking for leads• Persuaded prospects to consider selling their home within 12 months and arranged follow-up meetings with agent/team• Increased number of one-year clients by 20 and three-year clients by 5

Austin, Texas Area

• Assisted the production of short film documentaries and edited video footage to produce Instagram advertisement videos• Implemented social media marketing by promotion of documentary films through various media channels and updating profiles daily• Created Google AdWords advertisements for multiple short films• Archived raw video footage for future use in films or promotional videos

Master Of Science - Ms, Marketing

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: Dance Action – Dancer and Choreographer; Business Committee of Online Marketing - Committee Member.