Caitlin Roach Clark Email & Phone Number

Jackson, Tn, Us

Memphis, Tennessee, United States

Jackson, Tennessee Area

Teach MGT 311: Managerial Communications and BSOL 401: Leadership Assessment and Development. Serve as the business school’s liaison to the university’s Writing Center. Provide courses in both online and ground-based formats.

Jackson, Tn

Community Engagement: Represent organization and share about local cardiac care initiatives through speaking engagements to local groups of various sizes and purposes. Search for outreach opportunities for CPR training and other community wellness programs.Fundraising/Event Coordination: Create and maintain annual budget. Oversee all fundraising events including annual 5K run, pickleball tournament, bike ride, Wedge tournament, and the organization’s largest annual event, Black Tie & Blue Jeans. This includes vendor relations, sponsorships, ticket sales, day-of logistics, and more. Develop new fundraisers based on organizational growth. Solicit business sponsorships, in-kind donations, and personal donations.Organizational Management: Report to Executive Board monthly and Advisory Board quarterly. Coordinate quarterly socials. Work within West Tennessee Healthcare Foundation as the Friends of Heart Fund Manager.Project Management: Serve as 4-Minute City Coordinator in partnership with Avive Solutions to bring innovative Automated External Defibrillator (AED) technology to Jackson, TN as the first 4-Minute City in the United States. This involves coordinating and assisting with training a 300+ member Cardiac Arrest Rapid Engagement (CARE) Team and working with various agencies in the city to make the project happen, including: the City of Jackson, the Jackson Fire Department, Jackson-Madison County General Hospital, MedLink Dispatch, and more, as well as assisting Avive Solutions with the development of this new program. Serve as coordinator for new Youth EKG Screening initiative, which offers free EKG screening to all high school student athletes in Madison County. Distribute AEDs across West Tennessee through program that provides devices to those in need.Public Relations/Marketing: Manage public relations for organization through media contacts. Make media appearances. Manage and create all content for all social media accounts and website.

Jackson, Tn

Fundraising: Procured and maintained company sponsorships for in-kind support or financial donations. Conceptualized new fundraising events. Prepared fundraising materials to outline the need for support.Industry Relations: Represented organization through various national blood banking groups, including America’s Blood Centers (ABC), the Association of Donor Recruitment Professionals (ADRP), and Blood Emergency Readiness Corps (BERC).Marketing: Evaluated and implemented blood donation promotion programs. Created motivational videos; television, radio and print ads; and social media content. Facilitated materials across 20-county service region. Wrote and designed pamphlets and other public relations or educational materials. Developed and launched appropriate website content. Managed Marketing Intern.Media Relations: Developed and managed communication/paid media advertising budget. Coordinated paid advertising schedules. Compiled comprehensive information about the organization for the media. Wrote and distributed PSAs to newspapers, radio, and TV stations. Conducted media interviews. Cultivated and maintained good working relations with media. Public Relations: Created public relations strategies, campaigns, and initiatives to improve public perception and increased volunteer blood donations. Prepared and delivered public presentations regarding the need for blood and the work of the organization. Collected donor and recipient testimonials. Maintained effective working relationships with local and municipal government officials and media representatives.

Jackson, Tennessee Area

Event Coordination: Coordinate concerts, fundraisers, and other special events. Manage event logistics from patron perspective. Work with auxiliary organization, The Jackson Symphony League, to assist with their event needs with a particular emphasis on branding and publicity.Media Relations: Manage public relations for the organization through media advisories, press releases, e-blasts, and media contacts. Work with a range of media to create advertising content, from television to newspaper to radio. Make media appearances. Facilitate media trade and other in-kind agreements. Oversee design and production of all printed materials and promotional items for organization, including program books and season brochures. Organizational Development: Recruit new sponsors and retain current sponsors. Achieve program ad sales goals based on budget set by the board of directors. Represent organization in various capacities, including meetings with state and local government officials, civic groups, and business associations. Attend annual League of American Orchestras conference.Patron Development: Meet with donors and potential donors on behalf of the organization. Manage donations and patron records through software system. Build and cultivate relationships with patrons.Patron Services: Develop campaigns to grow subscriber base. Oversee season subscription and renewal campaigns, as well as single ticket sales. Perform ongoing analysis of audience participation, subscriptions, and ticket sales. Conduct patron and audience surveys and use this data to identify trends and make recommendations. Facilitate group ticket sales through proactive strategies and partnerships. Manage front of house activity at all concerts and events. Social Media/Website Management: Manage all social media accounts for the organization, including supervising content creation and running social media campaigns. Manage edits to website. Facilitate website redesigns and layout updates.

Jackson, Tn

Brand Development: Led efforts to rebrand start-up pharmaceutical distribution company from its initial branding, including development of a branding guide, changes to logo, and creation of branding materials. Worked with an agency to provide vision and direction on these projects.Website Facilitation: Managed the rebuilding of original website from concept to content to overseeing design, development, and launch.Project Management: Directed the inception of a specialty-focused portal for clients to use as an e-commerce platform. Guided team of executive leadership, sales team members, and IT support to determine portal needs and select resources to best complete the project.Client Relations/Sales: Handled client interactions. Led facility tours. Crafted proposals. Worked with sales team to provide tools and information for clients. Managed various software programs/CRMs for the company. Handled media relations with national trade publications. Oversaw vendor relations.Business Development: Worked to grow new company’s footprint in the community through interactions with local chamber of commerce, business groups, and area nonprofits.Event Coordination: Facilitated company presence at national trade shows from registration to set-up. Attended show as company representative and met with clients to discuss prospective account growth/new accounts.

Jackson, Tennessee Area

Account Management: Served as point-of-contact for clients. Managed clients’ marketing needs and oversaw teams working on accounts. Advocated for clients’ best marketing interests. Provided crisis management when needed. Crafted proposals and met with potential new clients.Event Coordination: Coordinated events for clients by serving on committees on their behalf. Facilitated television and radio appearances and PSAs in various mediums. Managed graphic design work. Handled public relations. Directed event logistics.Media Relations: Managed public relations for clients through media advisories, press releases, e-blasts, and media contacts. Worked with a range of media, from local outlets to national trade publications. Facilitated press conferences. Created media strategy for clients.Social Media: Handled social media for clients on various platforms, including Facebook, Twitter, LinkedIn, YouTube, and Pinterest.Website Content: Drafted and developed website content based on clients’ needs. Entered content into new websites and maintained current websites through updates. Coordinated search engine optimization (SEO) for website copy.Writing/Editing: Served as primary copywriter for the company by drafting various written communications, including full magazines, newsletters, website copy, radio scripts, video scripts, direct mail pieces, press releases, media advisories, advertorials, e-blasts, children’s books, and testimonials. Editor/proofreader.Team Building: Planned monthly employee events, holiday events, and the annual company celebration. Major clients include Boys & Girls Club of Humboldt, City of Jackson, Commercial Bank and Trust Company, Jones Family of Companies, HRA groups across Tennessee, More Than a Mission, Roger Stanfield Attorney at Law, TCAT, Tennessee Health Management, The Jackson Clinic, University School of Jackson, West Tennessee Healthcare, and XMC, Inc.

Jackson, Tennessee Area

Handled marketing for the MBA program, as well as worked heavily with enrollment in the program.

Digital Marketing Certificate

Master Of Business Administration (M.B.A.)

Activities and Societies: Beta Gamma Sigma, American Marketing Association

Bachelor Of Arts (B.A.), English With An Emphasis In Creative Writing And History

Activities and Societies: Alpha Chi, Phi Alpha Theta, Sigma Tau Delta, Rutledge Honorary History Club