Executive Director, Strategy
Current
Mar 2023 - Present
AeroLeads people directory · profile
Caitlin Roller Email & Phone Number
Strategy at Xumo
at
Xumo
1 work email found
@freewheel.tv
2 phones found area 415
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Who is Caitlin Roller? Overview
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Quick answer
Caitlin Roller is listed as Strategy at Xumo at Xumo, based in Philadelphia, Pennsylvania, United States. AeroLeads shows a work email signal at freewheel.tv, phone signal with area code 415, and a matched LinkedIn profile for Caitlin Roller.
Caitlin Roller previously worked as Executive Director, Strategy at Xumo and Executive Director, Product Commercialization & Strategy at Freewheel. Caitlin Roller holds Bachelors Of Science, Marketing And Operations Management from Robert H. Smith School Of Business At The University Of Maryland, College Park.
Company email context
Email format at Xumo
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{first_initial}{last}@freewheel.tv
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AeroLeads found 1 current-domain work email signal for Caitlin Roller. Compare company email patterns before reaching out.
Profile bio
About Caitlin Roller
I’m a product and go-to-market strategist who found my way to the space through product marketing, program management, sales/partnerships, and leading technology teams. My industry focus to date has been in media and technology, but ultimately I’m interested in industry disruption, simplification, and driving solutions that strike a balance between business, consumer and global value. Always looking for the next challenge - and always pushing myself to grow to that next level, both personally and professionally.
Listed skills include Marketing, Marketing Research, Customer Insight, Analysis, and 14 others.
Current workplace
Caitlin Roller's current company
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12 roles
Caitlin Roller work experience
A career timeline built from the work history available for this profile.
Executive Director, Product Commercialization & Strategy
Head of Product Commercialization & Strategy function across the FreeWheel technology business, including all agency and publisher facing solutions.
Jan 2022 - Mar 2023
Senior Director, Product Commercialization And Strategy
Leading the team that drives commercial and product strategy for FreeWheel’s supply side business - MRM and SFX contribute two thirds of FreeWheel's annual revenue and establish the core to FreeWheel's position as an innovator in TV advertising.
Feb 2020 - Dec 2021
Jul 2017 - Feb 2020
Sales Manager
Managed East Coast pipeline for FreeWheel’s new business initiatives across the US, Canada, and LATAM regions, closing over $900k in new business in the first half of 2017.
Mar 2016 - Jun 2017
Partner Development
Built relationships with and vetted key advertising ecosystem partners for the FreeWheel platform and services.
Dec 2014 - Mar 2016
Program Manager
Drove strategic initiatives in the TV Audience Measurement Space, including the rollout of the Nielsen panel expansion and advanced measurement products for on demand and set-top-box viewership.
Mar 2014 - Dec 2014
Project Manager
Managed the technical team covering daily delivery of Nielsen Online Campaign Ratings (OCR), reducing quality escapes by over 33% with a 200% increase in volume of data year over year while automating manual processes and delivering product enhancements.
Jan 2013 - Feb 2014
Client Solutions Associate
Leadership development program in which full-time participants integrate with four Nielsen departments across 18 months, gaining knowledge across industries and product offerings as well as different business and analytic skills
Jul 2011 - Dec 2012
Nielsen Media Solution Intern
May 2010 - May 2011
Program Assistant
Campus Recreation Services
Jul 2009 - May 2011
Sales Intern
Yigal Azrouël, Inc
May 2009 - Sep 2009
1 education record
Caitlin Roller education
-
Robert H. Smith School Of Business At The University Of Maryland, College Park
FAQ
Frequently asked questions about Caitlin Roller
Quick answers generated from the profile data available on this page.
What company does Caitlin Roller work for?
Caitlin Roller works for Xumo.
What is Caitlin Roller's role at Xumo?
Caitlin Roller is listed as Strategy at Xumo at Xumo.
What is Caitlin Roller's email address?
AeroLeads has found 1 work email signal at @freewheel.tv for Caitlin Roller at Xumo.
What is Caitlin Roller's phone number?
AeroLeads has found 2 phone signal(s) with area code 415 for Caitlin Roller at Xumo.
Where is Caitlin Roller based?
Caitlin Roller is based in Philadelphia, Pennsylvania, United States while working with Xumo.
What companies has Caitlin Roller worked for?
Caitlin Roller has worked for Xumo, Freewheel, Nielsen, The Nielsen Company, and Campus Recreation Services.
How can I contact Caitlin Roller?
You can use AeroLeads to view verified contact signals for Caitlin Roller at Xumo, including work email, phone, and LinkedIn data when available.
What schools did Caitlin Roller attend?
Caitlin Roller holds Bachelors Of Science, Marketing And Operations Management from Robert H. Smith School Of Business At The University Of Maryland, College Park.
What skills is Caitlin Roller known for?
Caitlin Roller is listed with skills including Marketing, Marketing Research, Customer Insight, Analysis, Sales, Public Relations, Leadership, and Strategy.
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