As the Director of Marketing and Business Development, I lead marketing efforts across seven states, driving growth and elevating our brand in a competitive industry. My role covers a wide range of responsibilities, including:-Strategic Oversight: Direct the vision for marketing initiatives, aligning strategies with business objectives and adapting to regional needs.-Social Media Management: Develop and execute social media strategies, enhancing engagement and brand presence while refining tactics based on performance metrics.-Front-End Web Development & Coding: Oversee web development, using coding skills to create user-friendly and visually appealing websites that drive traffic and conversions.-Ad Management: Design and implement targeted advertising campaigns, optimizing ad spend and maximizing ROI through detailed management and analysis.-Analytics & Reporting: Utilize analytics tools to monitor performance, generating insights and recommendations for strategy improvement.-Marketing Budget: Manage and allocate the budget effectively, ensuring cost-efficiency and alignment with strategic priorities.-Relationship Building & Management: Cultivate and maintain strong relationships with clients, partners, and vendors to foster collaboration and drive growth.-Team Supervision & Coordination: Lead and mentor a team of marketing professionals, fostering a collaborative environment and ensuring effective coordination.-Brand Awareness Marketing: Develop and implement brand awareness campaigns to enhance market position and recognition.I combine strategic leadership with hands-on execution, leveraging my expertise in digital marketing, web development, and team management to drive success across a broad geographic footprint.

As a Business Development Specialist in the healthcare sector, I drove growth and expanded business opportunities through various key activities:-Market Research: Analyzed market trends and competitive landscapes to identify new opportunities and inform strategic decisions.-Strategic Planning: Developed and implemented strategies that aligned with organizational goals and addressed market needs.-Client Acquisition & Relationship Management: Built and maintained strong relationships with healthcare providers, insurance companies, and industry partners.-Proposal Development & Negotiation: Created and presented proposals, leading negotiations to secure contracts and partnerships.-Partnership Development: Established strategic partnerships to enhance service offerings and create new business opportunities.-Sales & Revenue Generation: Drove sales initiatives to increase revenue and market share.-Project Management: Oversaw business development projects, coordinating with teams to ensure successful outcomes.-Performance Tracking & Reporting: Monitored performance metrics and prepared reports for senior management.-Industry Knowledge: Stayed updated on industry trends and regulations to provide strategic insights.I leveraged market analysis, strategic planning, and relationship management to drive success and growth in the healthcare sector.

-Design and Create Sales Proposals and Managed the Sales proposal process.-Facilitate Contracts through the Execution process.-Build, develope and carried out Client and Vendor Relationships.-Managed budgets and budget review processes.-Supervise Event Specialists and additional staff onsite-Share knowledge and creative ideas to grow the business and meet the vision of the client-Management of client contact and relationships-On-site day of event management to ensure plans are carried out smoothly-Implement processes to increase turnaround and overall efficiency-Travel 20%

-Monitored business to identify sales and growth opportunities.-Prepared, planned and executed productions with budgets over $35,000 per night from booking venues to hiring staff and production execution. -Introduced new ideas to increase overall efficiency and productivity.-Built and Maintained professional business relationships that are significant in development and growth.-Vendor negotiations and budget reviews to meet financial parameters. Managed and allocated budget to appropriate parties. -In charge of Recruiting, interviewing and hiring. -Managed/Supervised a staff of 8-12 employees -Coordinated productions and logistics in multiple different states and ensured all employees held licenses required by the state we were contracted in. -Organized, delegated and supervised productions including strike/setup of equipment and setting call times.-Front-end marketing and web design to create brand awareness. -Travel 80%

Oversaw/managed a team of 7 employees tasked with creating presentations, projects and events in an effort to promote student wellness/fitness. Oversaw and approved Payroll biweekly Advised employees to track growth and address individual challenges and strengths Was responsible for recruiting, interviewing and termination when appropriate of staff. Managed and streamlined training for new employees Implemented and created marketing materials/mediaAttended conferences with colleagues in order to gain pertinent 
information on how we could better our programs. Held and presented Risk Management Training for Wellness employees. Facilitated weekly team communication to ensure project deadlines were met Supported and developed a forum for employee complaints and grievances. Held, organized and coordinated events within the facility and at off site location Performed as senior leadership for a team of marketing associates who created marketing materials for the events. First point of contact for all events communications. Assisted with establishing event budget and financing. Coordinated events logistics and operations Handled all Scheduling and cancelation of events.