- Design and manage the Dyver design system, wireframes, and prototypes in Figma, with a system of over 200 foundational items and over 150 components, which defines design stipulations for engineering to implement into the product.- Designed the MVP for a social media and scuba dive log-tracking app, creating the most intuitive dive log tracking app on the market.- Collaborate with engineering, design, and stakeholders to uphold company vision, standards, and goals.- Conducted on-site usability research through surveys. user interviews, and usability testing before the app store launch, resulting in a modular grid system overhaul that improved usability and supported larger screen sizes.

- Direct marketing initiatives and create content for Colorado Multisport and Full Cycle Ski to generate sales and drive traffic to the physical store and website.- Collaborate with brand partners to build out the ski and triathlon e-commerce webpages through the CMS platform on Workstand to inform customers and increase reach by selling products online.- Expanded and fostered active engagement within Full Cycle’s ski and triathlon communities, encompassing web design, social media campaigns, targeted advertisements, and event coordination resulting in an audience growth to over 25,000 subscribers and followers.

- Designing responsive websites for businesses, universities, and startups resulting in increased engagement and profitability.- Collaborating with Web Developers to ensure continuity within a CMS and create new components that contribute to reaching stakeholder goals. - Crafting branding and rebranding projects for businesses, including establishing brand direction, logo design, typography, color palettes, and creating the framework for brand guidelines.- Updating and standardizing design systems to enhance productivity and improve communication and collaboration across departments.

- Work with a variety of age group triathletes and runners to help them reach their fitness goals by developing training plans to match their unique schedules. - Provide daily feedback to athletes depending on how their workouts went through TrainingPeaks, email, face-to-face conversations, and text. - Assist in maintaining an active Facebook group to help motivate and update athletes on the team.

- Leading the sales team- Making and advising product buying decisions- Working with managers across departments to create the optimal sales and customer service experience

- Designing digital assets for content and social media and writing content for email and social marketing campaigns- Oversaw the website re-design for triathlon content and product- Top salesperson for triathlon, road, and gravel product