1. Over 17 years of working experience in B2B Marketing with nearly 10 years in Telecommunications industry, 2 years in financial services industry and 6 years in information technology industry (information services + FinTech)2. 12+ years in managerial role; also one of Experian Greater China Leadership team members3. Solid experience in comprehensive B2B Marketing domains with a start-up mindset, such as Digital Marketing, PR & Corporate Communications, Marketing Events, Sales Lead Management, Telemarketing Management, Market Intelligence, Sales Enablement, etc.4. Good at establishing and handling partnerships, incl. global agencies such as Google, SocialGen, Selling Simplified, Ogilvy, Edelman, PR Newswire, etc.; local agencies such as Baidu, Cyan Comms, PR Today, BesChannels, YingKeYun, etc.; marketing partners such as CF40, British Embassy, Hurun as well as a variety of foreign/local associations.5. With good Marketing sense and a good knowledge of the synergy between Sales and Marketing team, normally contributing 40% of the sales pipeline6. Highly focusing on Marketing ROIs with the strong concept of measurable Marketing KPIs; Keeping an eye on the execution of the full-year Marketing plan with appropriate adjustment and optimisation7. Good at working with Global team/leveraging global resources to maximise our local benefits8. Good at copywriting and well controlling the internal & external Communications9. Familiar with European and American workplace culture, i.e. inclusion, innovation and result-oriention10. With creative thinking and good at trying new ideas/approaches to realise the established purposes11. Good at nurturing and formulating the optimal career development plan for my team members
Experian Greater China
-
Senior Marketing Manager, Greater ChinaExperian Greater ChinaShanghai, China
-
Marketing Director, Greater ChinaExperian Greater China Aug 2021 - Present
-
Senior Marketing Manager, Greater ChinaExperian Greater China Apr 2017 - Jul 2021
-
Marketing Manager, ChinaCoface China May 2015 - Apr 2017The Coface Group, a worldwide leader in credit insurance, headquartered in Paris, France, has more than 70 years of experience in offering companies around the globe solutions to protect them against the risk of financial default of their clients, both on the domestic market and for export.
-
Marketing Manager, Greater ChinaHkt Teleservices (Formerly Pccw Teleservices) Jun 2011 - May 2015Kowloon, Hong Kong, CnPCCW Teleservices is an operating subsidiary of HKT, Hong Kong's premier telecommunications service provider which is majority-owned by PCCW Limited. PCCW Teleservices provides world-class global contact center and BPO services for local and multinational companies. -
Marketing ExecutiveShanghai Symphony Telecommunications Co.,Ltd. (Sst) Jan 2006 - May 2011Shanghai Symphony Telecommunications Co., Ltd. (SST) was jointly invested by the China Telecom Corporation Limited (CT), AT&T Corporation of the United States, and Shanghai Information Investment Inc. (SII) of the Shanghai Municipal government. SST provides world-class global and domestic network services, especially focus on customized network solutions with reliable quality and superior performance for multinational customers in China.
-
Marketing AssistantInternational Education Development Management Centre (Iedmc) Jan 2005 - Jan 2006
Caitlin Sun Skills
Caitlin Sun Education Details
-
Shanghai University Of Finance And EconomicsMarketing -
Shanghai UniversityChinese Language & Literature
Frequently Asked Questions about Caitlin Sun
What company does Caitlin Sun work for?
Caitlin Sun works for Experian Greater China
What is Caitlin Sun's role at the current company?
Caitlin Sun's current role is Senior Marketing Manager, Greater China.
What schools did Caitlin Sun attend?
Caitlin Sun attended Shanghai University Of Finance And Economics, Shanghai University.
What skills is Caitlin Sun known for?
Caitlin Sun has skills like Product Marketing, Lead Generation, Digital Marketing, Marketing Communications, Direct Marketing, Market Research, Telemarketing, Social Media Marketing, Salesforce.com, Search Engine Marketing, Customer Retention, Eloqua.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial