Caitlin A. Mccaslin Email & Phone Number

Alpharetta, Ga, Us

Ashton Woods is one of the nation’s largest private homebuilding companies, blazing new trails in design and personalization to build homes as unique as the people who live in them. Collaborating with homeowners for over 30 years, the company and its team of world-renowned designers look beyond the conventional to draw inspiration from unexpected sources, resulting in exceptional design in every Ashton Woods home. Ashton Woods Homes has emerged as a homebuilder of choice, driven by a strong entrepreneurial spirit and commitment to world-class product design and customer satisfaction. The company is focused on creating an innovative & differentiated customer experience via the web, digital media and CRM that pioneers new ground and surprises-and-delights our customers. The Division Marketing Manager plays a critical role in bringing this vision to life.The primary role of the Division Marketing Manager is to lead marketing strategy and execution of programs designed to drive qualified traffic to Ashton Woods communities and ashtonwoods.com with a focus on optimizing ROI of marketing spend. The Division Marketing Manager also serves the broader role of brand gatekeeper for every touchpoint the consumer has with Ashton Woods in the division.• Strategic Planning and Execution: Develop, manage and flawlessly execute annual/quarterly marketing strategies and division and community marketing plans. • Performance Measurement and Analytics: Manage marketing budget and regularly analyze program performance, consistently tying results to division objectives and strategies.• Brand Gatekeeping: Serve as brand gatekeeper for the division, with ultimate responsibility for ensuring that every touchpoint the consumer has with the Ashton Woods brand is consistent, premium, world-class and in alignment with brand guidelines.

• Strategize and implement sales and marketing activities to increase brand awareness and company business outcomes; responsible for 70 percent increase in company sales year-over-year• Manage, create and publish content for company website and blog; responsible for increasing web traffic by 134 percent• Produce, execute and oversee all company social media outlets and web-based mediums on Facebook, LinkedIn, Instagram, Pinterest, Twitter, Houzz, MailChimp, Wordpress and YouTube; generating an average of 605.9K impressions per month and increasing digital presence by 147K percent• Develop, execute and manage full 360° marketing campaigns on a quarterly basis: social media conversations, niche advertisement placement, SEO/SEM campaigns, email marketing campaigns, video campaigns, billboards, and local area signage (production and installation), and positioned company as an industry leader and influencer by securing PR opportunities • Orchestrate company events: Show Home Grand Openings, Open House Events, Realtor Events and Sponsored Charity Events; responsible for increasing event attendance by 138 percent• Manage sales and marketing budget and track expenses throughout year against budget• Leverage incentives and promotions for realtors, prospective clients and buyers; produce all print and digital collateral for incentives, promotions, advertisements and sales presentations on behalf of sales team• Produce Live Beautifully magazine on a quarterly basis; distributes to single-family residences with annual HHI of more than $200,000 • Research target markets and demographics for opportunities to increase brand recognition of BVCH and affiliates; monitor competitor activities to provide insight to sales team to sell against the competition• Prepare and present marketing reports in Leadership Team meetings on a bi-weekly basis; present reports to investors on an as-requested basis (e.g. actual verse budget report, marketing reach reports, etc.)

• Strategize and implement sales and marketing activities to increase brand awareness and company business outcomes• Update company website and manage web-to-lead assets through company’s CRM software: Salesforce and BuilderTrend• Responsible for the development of all company social media channels; established largest digital media presence within the luxury custom home building industry statewide • Prepare and produce marketing literature and artwork through Microsoft and Adobe Suite to meet advertising and campaign deadlines• Research target markets and demographics for opportunities to increase brand recognition; monitor competitor activities to provide insight to sales team to sell against the competition• Monitor and report on the effectiveness of sales and marketing proposals and activities on a monthly, quarterly and annual basis • Oversee sales and marketing budget and track expenses throughout year against budget• Produce, write and edit marketing literature and press releases on behalf of company• Act as liaison with advertising agencies, print suppliers, and marketing medium suppliers• Manage all aspects of sales and marketing events, meetings, and recruiting averaging more than 200 attendees for Open House Events and more than 1,500 for Show Home Grand Openings• Coordinate professional photography and videography of select newly completed homes• Manage signage including the production, installation and potential leases• Assist sales with the preparation of all Realtor outreach materials and programs• Manage orders for brochures, business cards, marketing flyers and all marketing material• Recruit for intern opportunities and full-time opportunities • Manage Human Resource documents and ensure ethical practices

Seattle, Washington, Us

Retail Management & Assistant Buyer Program Graduate

Seattle, Washington, Us

Drive store volume & enhance the customer experience through education, influence & coaching to ensure adoption of behaviors & processesDemonstrate expertise in all technologies used in the store environment, including proficiency in device management & troubleshooting processesMotivate & inspire others to adopt initiatives such as Fashion Rewards, MPOS, e-Receipt, Personal Book, & Customer PrivacyBuild positive team relationships to help inspire trust & team work & influence behaviors to achieve desired resultsDiffuse customer situations & provide resolution in a timely & effective mannerEnsure the security & privacy of customer information through education, compliance, & resolution of issuesDemonstrate openness to change, including the ability to learn new technologies quickly & the flexibility to adapt to new working environmentsPromote the company to the public through social media networking using corporate Facebook, Twitter, Email and Instagram accounts; responsible for the most viewed Facebook posts for Nordstrom NorthPark to datePublic Relations in-store contact for Nordstrom NorthPark Center; address image requests, supervise photo & video recordings & monitor merchandise pulls for fashion shoots & fashion shows

Seattle, Washington, Us

Act as the liasion between customers and the company by assisting in Customer Relationship ManagementAssist managing and coordinating 25 Stylists of which generate $15 million+ in volume per year (#2 in company), #1 in volume for most recent nation-wide company event, and has a #1 scorecard in Everett A Year to dateSchedule and coordinate meetings, appointments, and event arrangements for the stores most affluent customersPrepare and modify documents including correspondence reports, drafts, memos and emailsAssist with Annual Productivity Rating Reports and prepare cross-sell presentations for business reviewsMonitor and ensure accuracy of Enterprise Reports, Pay Period Trackers, Productivity Tracking Reports, Rolling Average Reports, and Year to Date Reports Maintain an awareness of key fashion trends and product knowledgePromote the company to the public through social media using corporate Facebook, Twitter, Pinterest, and Instagram accounts; responsible for the most viewed Facebook posts for Nordstrom NorthPark to dateResponsible for the development of my position within all Full Line stores company wide

New York, New York, Us

Manage client accounts of high-end hotels, prestigious restaurants, corporate offices, and luxury retail locationsSell custom design flower arrangements on a subscription basis to corporate clients, such as hospitality groups, properties, and officesProvide design consultations for current and prospective clients

Seattle, Washington, Us

Achieve sale goals and enhance personal trade through developing and managing clienteleEstablish connections and enhance designer knowledge through Product Knowledge MeetingsFashion Personalized Styling Appointments

Houston, Texas, Us

Worked to enhance networking among members within the European and American business community; translated corporate literature, and linked Italian Companies to business opportunities within Dallas-Fort Worth, Texas

New York, Us

Managing Clientele, Outreaching to Clientele, Send Sales, Debit/Credit Card Transactions, Inventory

New York, Us

Sold seasonal merchandise, Debit/Credit Card Transactions, Inventory, Stocking, Sales

Dedman School Of Humanities And Sciences Bachelor Of Arts, Markets And Culture

Dedman School Of Humanities And Sciences Bachelor Of Arts, Italian Area Studies And Italian Language

European Studies Minor, Contemporary France, French Language, French History, European Art

French Language

Italian Language, Italian Area Studies