Caitlin Murray Email & Phone Number

Bonn, De

Product, strategy and market intelligence support for DHL Supply Chain's North American eCommerce sector.

Worthington, Ohio, Us

• Developing the strategic vision for a new business unit at Worthington. • Identifying new opportunity spaces that are attractive to the business. • Managing the M&A pipeline of targets. • Prioritizing new products and technology platforms in accordance with the strategy. • Facilitating alignment across a multi-disciplinary group on strategy development.

Worthington, Ohio, Us

• Developed a strategy to enter a new market with an existing Worthington product. I also worked with the product development group to develop a pipeline of opportunities that further serves this market and positions this category for growth. • Established a relationship with a technology partner and managed the co-development of a new product with them.• Created, gained alignment, and drove go-to-market plans for two new product launches. • Developed training curriculum and educated multiple sales teams on new product features and benefits. • Leveraged customer insights and market trends and forces to inform pricing, refine value propositions, target customer segments, and identify new product and market opportunities.

Worthington, Ohio, Us

• Identify new business opportunities through in-depth customer/consumer research, and analysis of market trends and forces. • Frame business objectives and challenges into research questions that can be answered through primary and secondary research methods – quantitative, qualitative, generative and evaluative approaches. • Design research plans that demonstrate how to gather customer inputs to answer these questions. Plans should be transparent, and encourage cross-functional participation. • Collect data through multi-level questioning, an empathetic mindset, and using a range of stimulus that evokes rich responses. Capture visual and verbal artifacts that can help further illustrate customer intent. • Synthesize findings by understanding the implications of customer data at its intersection with the business, technology, regulations, ecosystems, societal factors, competitive landscape, and market dynamics. • Connect with cross-functional category teammates who can help provide additional information/perspectives that strengthen final work products. • Communicate the essence of the customer in a way that’s descriptive, yet digestible.

Benton Harbor, Michigan, Us

Managed consumer research activities for Whirlpool's cooking product development category, which impacted Whirlpool, Maytag, KitchenAid, Amana and JennAir branded cooking appliances.

Worthington, Ohio, Us

Collected and communicated consumer data to help inform a new product pipeline for the BernzOmatic brand – looking beyond existing plumbers and industrial applications to new users, use cases and retail channels.

Worthington, Ohio, Us

Oversaw the packaging production process for +400 product SKUs under the Coleman, BernzOmatic, Balloon Time and Worthington brand names. Managed the packaging transition and onboarding of product during Worthington’s acquisition of BernzOmatic in 2011.

B.A., English; Business Minor

Education record

Education record