Caitlin Mitchell

Caitlin Mitchell Email and Phone Number

Social Strategy | Social Media Instructor | Public Speaker @ LERMA/
Caitlin Mitchell's Location
Dallas, Texas, United States, United States
Caitlin Mitchell's Contact Details
About Caitlin Mitchell

Recipient of the 2020 Shining Star award honoring the top 20 women in Dallas advertising https://aafdallas.org/articles/article_category/10 Passionate digital marketer with 13 years of experience developing and executing successful digital marketing strategies and content. Skilled in creating business opportunities, navigating start-up environments, managing relationships, fostering creativity and nurturing team culture. A big picture thinker who remains detail-oriented, fiscally minded and skilled at implementing strategies geared toward positive ROI. In summary, I turned my hobby into a career!Key Skills: Content & Social Strategy, Campaign Development, Emerging Trends, Team Leadership, New Business Development, Public Speaking, Project Management, Influencer Management, Reputation Management

Caitlin Mitchell's Current Company Details
LERMA/

Lerma/

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Social Strategy | Social Media Instructor | Public Speaker
Caitlin Mitchell Work Experience Details
  • Lerma/
    Principal Social & Digital Strategy
    Lerma/ May 2022 - Present
    Dallas, Tx, Us
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  • Keurig Dr Pepper Inc.
    Head Of Social Strategy @ Liquid Sunshine
    Keurig Dr Pepper Inc. Dec 2020 - Apr 2022
    Burlington, Massachusetts, Us
    Led Social Strategy efforts for Keurig Dr Pepper's newly formed in-house agency, Liquid Sunshine
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  • The Richards Group
    Director, Digital/Social Strategy
    The Richards Group Mar 2015 - Dec 2020
    Dallas, Texas, Us
    Responsible for leading and mentoring a team of digital and social strategists in planning, developing, and executing best-in-class digital campaigns and content for Fortune 500 companies. Additionally, helped start and frame The Richards Group's social media discipline and efforts in 2012.Present clients include: Keurig Dr Pepper Portfolio, The Home Depot, Hobby Lobby, AT&T, Central Market, Reunion Tower, New Business, and more.Past clients include: MetroPCS, Chick-fil-A, QuikTrip, Zales, Avocados for Mexico, and Abercrombie & Fitch.
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  • Miami Ad School
    Social Strategy Boot Camp Instructor
    Miami Ad School May 2017 - May 2019
    Miami, Fl, Us
    Lead a week-long course that focuses on best practices for social publishing, thematic conversation calendars and the curation of relevant content that extends a brand’s voice and helps define a brand’s social DNA.Topic: Social Media Publishing at ScaleWith the proliferation of social networks, understanding which platform is the right forum to bring to life your brand strategy has never been more critical. What are the best practices for social publishing? Creating thematic conversation calendars and curating relevant content that extends the brand’s voice and tone in social media helps define your brand’s social media DNA. You’ll learn tools of the trade to expand your reach and establish your place in the online landscape.
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  • The Coca-Cola Company
    Social And Digital Content Manager, Integrated Marketing Content
    The Coca-Cola Company Nov 2014 - Mar 2015
    Atlanta, Ga, Us
    Managed interactive marketing, social projects, and processes within the Integrated Marketing Content group including:-Strategy-Content development and execution-Budgets and timelines-Competitive tracking and analysis-Approvals on digital and social contentNoteworthy campaigns: Planning and executing Super Bowl 2015- Make it Happy, planning and executing While Your Tongue is Young teen initiative, planning for Share a Coke 2.0 summer 2016 launch
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  • The Richards Group
    Digital/Social Strategist
    The Richards Group Jun 2012 - Nov 2014
    Dallas, Texas, Us
    Managed a team of four responsible for day-to-day social media activities that included content creation, content calendars, real-time social listening, analytics reporting, social media programs, and integrated campaigns. Served on the agency's social council to help start and frame the social media discipline at The Richards Group. Responsible for agency education about social media and new digital trends.Clients included: Chick-fil-A, QuikTrip, Clamato, The Home Depot, Pier 1, Sub-Zero and Wolf, Central Market, Reunion Tower, Lily of France, Vassarette, Russell Women's, and new business.Contributor to:2015 Digital Trends Reporthttp://trends.richards.com/message-to-scale/ 2014 Sprinklr Social Infrastructure eBook"Thinking in Conversations, Not Posts"spr.ly/6016qhWr 2013 Digtal Trends Reporthttp://trends.clickhere.com/the-battle-for-the-living-room/The Buzz - Your Weekly Digital Updatehttp://blog.clickhere.com
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  • Sparkfarm
    Social Media Manager
    Sparkfarm Oct 2010 - Jun 2012
    Dallas, Tx, Us
    Developed and implemented social media strategies and campaigns. Responsible for generating new business and growing existing business relationships. Led strategy and social media efforts for North Texas Giving Day which generated in excess of $10.7MM in new donations for over 600 nonprofits in North Texas.Clients: TedXSMU, Plush Creations, Communities Foundation of Texas, DonorBridge, Komali, Uwezo and MakeAWay Charities
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Caitlin Mitchell Skills

Social Media Marketing Digital Marketing Social Media Social Media Measurement Social Networking Integrated Marketing Digital Strategy Marketing Strategy Interactive Marketing Public Relations Marketing Communications Strategy New Media Content Strategy Brand Development Crm Mobile Marketing Digital Media Social Media Advertising Community Management Social Media Monitoring Social Media Development Building Relationships Social Listening Community Engagement Social Media Integration Creative Strategy Entrepreneurship Account Management Social Media Outreach Crisis Communications Strategic Thinking Emerging Trends Social Media Education Web Analytics Content Development Social Marketing Smo Connecting People Connecting The Dots Community Outreach Social Media Strategist Presenting To Clients Sysomos Sem Interactive Advertising Radian6 Google Analytics Start Ups Brand Awareness

Caitlin Mitchell Education Details

  • Southern Methodist University
    Southern Methodist University
    Corporate Communications And Public Affairs
  • Smu In London
    Smu In London

Frequently Asked Questions about Caitlin Mitchell

What company does Caitlin Mitchell work for?

Caitlin Mitchell works for Lerma/

What is Caitlin Mitchell's role at the current company?

Caitlin Mitchell's current role is Social Strategy | Social Media Instructor | Public Speaker.

What is Caitlin Mitchell's email address?

Caitlin Mitchell's email address is ca****@****rds.com

What is Caitlin Mitchell's direct phone number?

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What schools did Caitlin Mitchell attend?

Caitlin Mitchell attended Southern Methodist University, Smu In London.

What are some of Caitlin Mitchell's interests?

Caitlin Mitchell has interest in Arts And Culture.

What skills is Caitlin Mitchell known for?

Caitlin Mitchell has skills like Social Media Marketing, Digital Marketing, Social Media, Social Media Measurement, Social Networking, Integrated Marketing, Digital Strategy, Marketing Strategy, Interactive Marketing, Public Relations, Marketing Communications, Strategy.

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