Caitlin B. Email & Phone Number

Massachusetts, United States

After years of observation and dot connecting in the natural products industry, I began offering services to brands and professionals aligned with my interests: natural products, herbalism, and health and wellness.My client list includes:• A psychedelic feminist organization• A Medicine Hunter (global traveler bridging worlds between the source and resourcing for plant medicines)• A cannabis chef and author• An Ayurvedic practitioner with a #1 bestselling book on Amazon• A natural skincare brand• A CBD brand who’s truly doing it “right”• A holistic esthetician• A clinical herbalist• An herbal community + event series+ more!To read testimonials, visit soilandspirit.co/testimonials

• Acted as the Executive Assistant for the CEO and Chairman of the Board.• Served as a liaison between the C-suite and the broader organization, including nationwide visits and virtual engagements with employees.• Played an integral role in organizational growth, from startup to IPO, witnessing 6 acquisitions and contributing to team expansion from ~20 to 200 people.• Ensured alignment of executive team activities with company objectives.• Coordinated Board meetings, earnings calls, and other high-level engagements.• Managed calendars, travel arrangements, and expense reports for the executive team.• Supported PR and IR activities, collaborating with stakeholders to maintain effective communication.• Established and streamlined processes to improve efficiency across the organization.• Assisted in various tasks such as event planning, accounts receivable management, expense approval, vendor management, and negotiations.• Provided administrative support including organizing files, drafting, editing, and formatting reports and presentations.• Managed HQ office operations, including stocking supplies and ensuring a well-equipped workspace.• Identified and implemented cost-cutting measures and more efficient tools to optimize operations.• Maintained high levels of sensitivity, discretion, and consistent communication in all interactions.

Billerica, Massachusetts, United States

• Held a versatile role involving people management, vendor management, and overseeing a team of creatives for copy and content across various initiatives, and working closely with SMEs.• Was responsible for managing events, sponsorships, and speaking engagements.• Managed HubSpot CRM for effective customer relationship maintenance.• Spearheaded sales enablement, from conceptualizing collateral to execution and document control, including having 1:1s with the sales team to fill gaps in customer-facing and internal resources. Conceptualized the first-ever Total Solutions brochure, showcasing integrated cultivation and extraction solutions.• Managed Public Relations firm to drive product launches and develop content strategy.

Billerica, Massachusetts, United States

• Managed regional and national events for 5 companies following the acquisition of 4 brands from November 2021 to February 2022.• Expanded role to include participation, sponsorship, and thought leadership across cultivation, extraction, distillation, and post-processing sectors.• Managed pitching and coordination of virtual and in-person speaking opportunities for thought leaders and executives.• Collaborated with diverse budgets, timelines, vendors, and internal stakeholders to oversee event lifecycle from concept to execution.• Created and implemented an event expense tracking system to get precise spending information from employees. • Spearheaded the company's presence as Titanium sponsor at MJBizCon 2022 with 100x100 sq ft of booth space across 5 booths, marking the largest show managed to date, and the largest in the company's history.

Billerica, Massachusetts, United States

• Managed events, sponsorships, and speaking engagements on regional and national levels, from concept to execution, collaborating closely with internal stakeholders and external vendors.• Achieved significant business outcomes, including landing multi-million dollar deals and securing the biggest deal in company history through sponsored industry events.• Leveraged events as a crucial component of brand awareness and lead-generation strategies.• Contributed to website overhaul by creating copy and content for a new website from scratch.

Burlington, Massachusetts, United States

• Initiated and produced "The Future of Growth" podcast series to enhance brand presence and thought leadership within the industry.• Secured talent and supervised interviews with experts and thought leaders across the industry for the podcast.• Successfully launched 13 podcast episodes with a listenership spanning 37 countries.• Accomplished podcast production with a $0 budget, without resorting to paid advertising.

Burlington, Ma

• Contributed as one of a two-person marketing team that facilitated the company's journey from startup to IPO in January 2021, working closely with the Marketing Manager to achieve success.• Co-produced the weekly live interview series, Agrify Live, securing talent, managing schedules, and creating email marketing campaigns to support series growth.• Initiated the company's social media presence on all major platforms and created a comprehensive social calendar for organic brand growth, including graphics and copy creation.• Established and co-managed the CRM system, HubSpot, for distributing inbound leads and segmenting for email marketing campaigns and other purposes.• Collaborated with industry advertising partners to secure print and digital advertising opportunities.

Burlington, Massachusetts, United States

• Managed day-to-day operations as an office manager at Agrify, an award-winning provider of cultivation and extraction solutions for the cannabis industry.• Collaborated with cross-functional teams to support company initiatives and achieve organizational goals.• Ensured a hospitable environment for employees and visitors, fostering a positive workplace atmosphere.• Oversaw office vendor management and cultivated relationships with building owners to ensure smooth operations.• Coordinated office logistics and maintained office supply inventory to support efficient workflow.• Implemented administrative procedures and policies to streamline office processes and increase productivity.

Massachusetts

• Played a pivotal role in enhancing Cosmic Sister's visibility by staying in tune with developments in psychedelic feminism and contributing to the expansion of our outreach efforts.• Collaborated with founder Zoe Helene to strategically develop and grow Cosmic Sister's social media presence, achieving organic success.• Served as the public outreach coordinator, securing valuable media opportunities through podcasts and spearheading coordination of both virtual and in-person events within our community.• Assumed responsibilities as the assistant to the founder, providing essential support in various administrative tasks and project management duties.• Managed calendars, coordinated meetings, and handled travel arrangements for the founder and grant recipients.• Supported the planning and execution of events, including conferences, meetings, and retreats.• Drafted and edited correspondence, presentations, and other materials for review and release.• Maintained confidentiality.

Boston, Massachusetts, United States

Burlington, Massachusetts, United States

I managed the flagship location of Workbar's coworking spaces.• Led sales efforts, managing Salesforce pipeline and contract negotiations.• Planned and executed engaging community events.• Managed space upkeep and functionality, including vendor management.• Oversaw membership accounts and billing.• Handled inventory to ensure supplies availability.• Conducted outreach to expand the customer base including cold calling and emailing.

Cambridge, Massachusetts

• Conducted thorough vetting of brands based on ingredients, branding, price, and values, aligning with the needs of the local and global community.• Curated a diverse selection of accessible and luxury organic/natural body care products, including cosmetics, personal care items, sunscreens, grooming tools, CBD products, and more.• Led the Body Care Department, overseeing product curation, buying, inventory management, and department maintenance.• Provided exceptional customer service, including floor supervision, sales assistance, and product training.• Developed instructional manuals and organizational systems to streamline department operations.• Contributed to driving awareness and sales through social media engagement, speaking engagements at in-person events, and blog writing for the Naturalist.

Cambridge, Massachusetts

Cambridge, Ma

Boston, Ma

Assistant Manager of a high-volume, fast-paced, farm-to-table focused dining experience. Duties included but were not limited to interviewing, hiring, training, inventory, cash handling, invoice tracking and data entry, scheduling, food preparation, conflict resolution, and delivering an overall high-quality customer and employee experience.

Greater Boston Area

Managed specialty foods establishment (vegetarian, vegan, raw, gluten-free). Responsibilities included but were not limited to interviewing, hiring, training, purchasing, inventory, cash handling (deposits, cashing out, bill pay, invoice tracking), payroll processing, scheduling, event coordination, and food preparation. Served as the main contact for the store. Problem solved daily. Highly focused on customer experience and satisfaction.

North Dartmouth, Ma

Aided campus community with network, equipment and computer issues.

North Dartmouth, Ma

Filed donated classified documents regarding high-profile cases into a database for public use. Sorted through various donated documents, creating new files for the database.

Greater Boston Area

Supervisor of junior staff members for the summer program. Oversaw childcare program for 5 & 6-year-olds. Planned events and ensured the safety of children and staff.

Greater Boston Area

Served as website administrator for www.the84.org. Fulfilled office duties; filed paperwork, answered phones, handled mailing/e-mailing. Oversaw distribution of promotional materials and event planning. Helped promote healthy lifestyle changes for Massachusetts youth.

Death Companioning Initiate, Death Companioning Community Crash Course

Studied with Cole Imperi in this progressive, intensive hybrid course which blended education in essential skills from the fields.

Bachelor Of Arts (B.A.), Liberal Arts; Concentration: Writing & Sociology

Activities and Societies: President of Habitat for Humanity, Treasurer of Spring Concert Planning Committee