Caitlin Burleson Email & Phone Number

• Research, conceptualize and compose innovative content that supports marketing strategies and creative briefs.
• Collaborate with in-house creative and strategy teams to achieve defined outcomes. Pitch creative concepts to key stakeholders.
• Leverage deep understanding of products and services and how they are nuanced across distribution channels.
• Translate complex ideas from multiple reference sources into stories that engage and delight target audiences. This includes webpages, email marketing, sales enablement tools, presentations, advertisements, direct.
• Ensure consistency and quality across all written content.

Cincinnati, Ohio, United States

• Developed messaging strategies and created content for Commercial Insights & Loyalty sales collateral, thought leadership articles, email marketing, press releases and additional marketing communications vehicles.
• Prepared subject matter experts and clients to serve as spokespeople at industry events through case study presentations and talking points.
• Served as marketing manager for the Loyalty division.

• Created engaging content across all print and digital channels (email marketing campaigns, direct mail, newsletters, literature, websites, social media, etc.), supporting the brand and entire sales cycle.
• Provided creative direction, ensured creative solutions were appropriate for the targeted audience, met specific criteria, reflected brand standards and were consistent with strategic marketing goals.
• Maintained a high level of knowledge about products, positioning, benefits and features as well as a detailed understanding of target audiences including distribution and consumers.
• Elevated the skills of the content team through sharing best practices and mentoring.

• Strategized and wrote content for digital and print marketing materials to support sales for a national facility maintenance provider.
• Translated complex services and chemistries into concise and simplified copy for sales resources, product guides, presentations and webinars, email marketing, case studies, thought leadership articles and FAQs.
• Partnered with branding team to align content with graphic design, producing effective marketing collateral for multiple client audiences and industries.
• Managed digital content calendar, daily engagement, and organic and paid social media campaigns.
• Organized, communicated and facilitated virtual sales presentations for executive audiences and decision makers.

Cincinnati, OH

• Drove communications strategy and developed content to support the achievement of Columbus Life's business goals, life and annuity sales objectives, agent recruiting targets and brand awareness benchmarks.
• Led the development and distribution of digital and print publications, videos, regulatory updates, presentations and email communications for all audiences, including internal associates, sales teams, and contracted.
• Partnered with senior management to identify key messages and advise on content, timing and delivery.
• Managed industry print, digital and social media advertising campaigns, budgets and editorial placements.
• Leveraged metrics for all strategies to further enhance communications and brand equity.

Cincinnati, Ohio

• Led strategic development, execution and measurement of employee awareness and engagement programs supporting Western & Southern Financial Group’s business and philanthropic objectives.
• Served as communications lead and project manager for internal and community fundraising initiatives. Partnered with internal resources to develop creative communications within deadlines and budgets, while maintaining.
• Provided strategic direction and created content for marketing collateral, intranet sites and websites, email communications, newsletters, and executive letters and speeches.
• Identified, trained and led internal ambassadors to support corporate initiatives and philanthropic campaigns.

Cincinnati, Ohio

• Specialized in strategic communications management for organizations in the chemical and textile manufacturing and facilities management industries.
• Served as a content writer and editor for corporate communications, newsletters, intranet sites, external websites, executive letters and speeches, email marketing and collateral materials.
• Managed promotions and provided logistical support at trade shows and leadership conferences.
• Led social media presence for clients, including editorial calendar development, conversation management, analytics reporting, and training business and sales partners on social networking best practices.
• Drafted and distributed news releases to relevant media outlets and secured coverage for clients.

Greenville, South Carolina

• Managed strategic communications and public relations for clients in the commercial floor covering, residential and commercial lighting, and retail industries.
• Served as primary client contact and relationship manager. Updated clients on the status of projects, developed media coverage and measurement reports, and leveraged insights for continuous improvement.
• Collaborated with digital marketing and creative teams to implement social media programs, online promotions, advertising campaigns and influencer partnerships.
• Secured news coverage and byline article contributions in local, national and industry media outlets.

Pickens, South Carolina

• Drafted news releases for local media distribution.
• Developed plans for chapter blog and college ambassador program.