Caitlin Burleson Email & Phone Number

• Research, conceptualize and compose innovative content that supports marketing strategies and creative briefs.• Collaborate with in-house creative and strategy teams to achieve defined outcomes. Pitch creative concepts to key stakeholders.• Leverage deep understanding of products and services and how they are nuanced across distribution channels.• Translate complex ideas from multiple reference sources into stories that engage and delight target audiences. This includes webpages, email marketing, sales enablement tools, presentations, advertisements, direct mail, event support and more.• Ensure consistency and quality across all written content.

Cincinnati, Ohio, United States

• Developed messaging strategies and created content for Commercial Insights & Loyalty sales collateral, thought leadership articles, email marketing, press releases and additional marketing communications vehicles.• Prepared subject matter experts and clients to serve as spokespeople at industry events through case study presentations and talking points.• Served as marketing manager for the Loyalty division.

• Created engaging content across all print and digital channels (email marketing campaigns, direct mail, newsletters, literature, websites, social media, etc.), supporting the brand and entire sales cycle. • Provided creative direction, ensured creative solutions were appropriate for the targeted audience, met specific criteria, reflected brand standards and were consistent with strategic marketing goals.• Maintained a high level of knowledge about products, positioning, benefits and features as well as a detailed understanding of target audiences including distribution and consumers. • Elevated the skills of the content team through sharing best practices and mentoring.

• Strategized and wrote content for digital and print marketing materials to support sales for a national facility maintenance provider. • Translated complex services and chemistries into concise and simplified copy for sales resources, product guides, presentations and webinars, email marketing, case studies, thought leadership articles and FAQs.• Partnered with branding team to align content with graphic design, producing effective marketing collateral for multiple client audiences and industries. • Managed digital content calendar, daily engagement, and organic and paid social media campaigns. • Organized, communicated and facilitated virtual sales presentations for executive audiences and decision makers.

Cincinnati, Oh

• Drove communications strategy and developed content to support the achievement of Columbus Life's business goals, life and annuity sales objectives, agent recruiting targets and brand awareness benchmarks.• Led the development and distribution of digital and print publications, videos, regulatory updates, presentations and email communications for all audiences, including internal associates, sales teams, and contracted and prospective insurance producers.• Partnered with senior management to identify key messages and advise on content, timing and delivery.• Managed industry print, digital and social media advertising campaigns, budgets and editorial placements.• Leveraged metrics for all strategies to further enhance communications and brand equity.

Cincinnati, Ohio

• Led strategic development, execution and measurement of employee awareness and engagement programs supporting Western & Southern Financial Group’s business and philanthropic objectives.• Served as communications lead and project manager for internal and community fundraising initiatives. Partnered with internal resources to develop creative communications within deadlines and budgets, while maintaining brand standards.• Provided strategic direction and created content for marketing collateral, intranet sites and websites, email communications, newsletters, and executive letters and speeches.• Identified, trained and led internal ambassadors to support corporate initiatives and philanthropic campaigns.

Cincinnati, Ohio

• Specialized in strategic communications management for organizations in the chemical and textile manufacturing and facilities management industries.• Served as a content writer and editor for corporate communications, newsletters, intranet sites, external websites, executive letters and speeches, email marketing and collateral materials.• Managed promotions and provided logistical support at trade shows and leadership conferences.• Led social media presence for clients, including editorial calendar development, conversation management, analytics reporting, and training business and sales partners on social networking best practices.• Drafted and distributed news releases to relevant media outlets and secured coverage for clients.

Greenville, South Carolina

• Managed strategic communications and public relations for clients in the commercial floor covering, residential and commercial lighting, and retail industries.• Served as primary client contact and relationship manager. Updated clients on the status of projects, developed media coverage and measurement reports, and leveraged insights for continuous improvement. • Collaborated with digital marketing and creative teams to implement social media programs, online promotions, advertising campaigns and influencer partnerships.• Secured news coverage and byline article contributions in local, national and industry media outlets.

Pickens, South Carolina

• Drafted news releases for local media distribution. • Developed plans for chapter blog and college ambassador program.