Caitlin Edwards Email & Phone Number

As Marketing & Sales Manager, I oversee marketing efforts for CT’s advertising department as well as the implementation of CRM tools to increase documentation and improve communication with clients. I also nurture and walk new leads through the sales process and continue to grow relationships with my current client database.

Greater Chicago Area

I develop marketing strategies to generate new business leads, increase sales, and better serve existing clients. I lead the sales team in sales analysis and lead generation strategies working closely with the sales team in ad pricing and packaging strategies, and developing and monitoring ad revenue and expense budgets. I also work alongside the Director of Ad Operations & Partnerships with sales, ad operations, and accounts receivables activity.

Greater Chicago Area

As a Marketing Associate at Christianity Today, I worked on two different brands - Church Law & Tax and ChurchSalary.At Church Law & Tax I focused on growing online subscriptions to the website. I did this by creating marketing campaigns, banner ads, landing pages, blog posts, emails, and social media posts to drive people to the Church Law & Tax website.I helped to build and launch Christianity Today’s newest brand, ChurchSalary (which went live in June 2018). I created and managed the ChurchSalary marketing plan for the launch and continued to expand these marketing plans to learn about and grow the ChurchSalary audience. I also focused on building the brands of Church Law & Tax and ChurchSalary by getting in front of our audience in more personal ways, like through webinars and at conferences. I worked to create and expand the Church Law & Tax webinar series from two webinars in 2017 to eleven webinars in 2019.

Greater Chicago Area

As the Marketing Manager at Kinship United, I worked in the different aspects of marketing to reach donors. I created marketing plans, budgets, and reports. I wrote the print, radio and digital ads, and helped create the landing pages to go with our ads. I followed-up with prospective donors through email campaigns with the goal of leading them to become donors. Lastly, I engaged with donors and prospects through the blog and all of the Kinship United social media accounts.

Columbus, Ohio Area

As an Account Coordinator at Fathom I acted as a liaison between my clients and the different project teams within Fathom. I met with clients regularly to discuss their desires for our relationship moving forward and then worked with my account team to complete tasks for our clients in a timely manner.

Columbus, Ohio

My role as Online Marketing Coordinator at Fathom was a merge between a social media/public relations role and an account management support role. In my social media/public relations role I managed social media profiles for clients in multiple different industries, designed presentations for webinars and other speaking engagements for our organization, promoted webinars and other speaking engagements via email campaigns and social networks and optimized and scheduled press releases for clients.In my account management support role I created primary audits and proposal for potential clients. I also managed various software systems such as Vertabase and Salesforce and trained new employees on how to use the software.

Columbus, Ohio Area

As an Online Marketing Intern I created primary audits and proposals for potential clients, monitored online conversations using a social monitoring tool and optimized for SEO visibility and sent press releases.

Columbus, Ohio Area

As the Social Media Intern for Lifting Hopes my primary goal was to raise awareness about the event in the Columbus, Ohio area. I did this by going to local events and races and passing out fliers, maintaining a Lifting Hopes social media presence on Twitter and Facebook, managing a Google Adwords campaign with ads about the Lifting Hopes Pump and Run event and creating an email campaign to drive people to participate in or volunteer with the Lifting Hopes Pump and Run.