Caitlin Dingler Email & Phone Number

New York, New York, United States

New York City Metropolitan Area

I advised, planned, and executed social media campaigns for the editorial special project division and their sponsored editorial series and events. I applied social media best practices along with Insider's brand standards to all projects and amplified story viewership to the larger social audience. The special projects team crafts dynamic editorial storytelling around sustainability, lifestyle, small business, equity and inclusion, and more that are important to Insider's audience. These multichannel stories are a collaborative effort across the newsroom with designers, events, and video teams as well as social media guidance — from myself. - Social media posts to Insider's 250+ million followers across social platforms- Crafted organic and sponsored content plans for editorial series, including many Fortune 500 sponsors- Communicated across newsroom teams- Managed all pre and post-event promotions for virtual and in-person special project's events- Created and hand-pulled analytics for all social media posts

Nashville, Tennessee, United States

- Oversaw marketing and social media for up to 10 international music artists with over 20 million followers in total- Ideated and executed comprehensive, cross-platform social plans- Collaborated with teams across the organization who had varying levels of social media knowledge - Stayed up-to-date with new digital technologies and social media best practices across platforms, including Facebook, Instagram, Twitter, TikTok, LinkedIn and more- Tracked and reported social performance as well as analyzed data and communicated findings- Managed paid strategy when appropriate- Built audiences and created strong storytelling on social profiles- Facilitated communication between internal and external teams to stay on budget and on timeline- Created, managed, and optimized paid media campaigns and reports as well as amplified them across social media - Performed Social Media, E-Commerce, Website, and Streaming analyses and updated as needed to remain optimized per platform

Columbia, South Carolina, United States

Social Media- Wrote and deployed client social media posts, evaluated engagement and edited as needed.- Managed the social media calendar for multiple clients across several social media sites.- Developed social media voice and tone to reflect that of the client.- Developed and implemented paid social media ad strategies.- Collaborated with graphic designers to develop templates for social media graphics.- Served as a liaison between client and audience.- Developed and deployed MailChimp newsletter campaigns.- Executed photoshoots as well as selected and edited photos to maintain photo library.- Proofread all materials and messages, with a focus on accuracy and attention to detail.- Updated client (and Flock and Rally) websites as needed via Squarespace and WordPress.Project Management- Kept up with client communications, deadlines and project details.- Developed and delivered scopes of work, budgets and timelines to clients.- Communicated project status and deliverables to the client clearly and effectively.- Ensured that all work produced for the client aligned with its brand standards, visual and messaging guidelines and approved campaign creative elements.- Monitored project scope and tracked hours to meet deliverables and timelines.- Recommend feedback, assessed, and evaluated intern work performance.Production & Advertising- Assisted with quoting production and printing projects.- Communicated with the graphic designer to execute the designs send projects to be printed.- Managed advertising implementation for a variety of advertising clients.- Prepared and maintained advertising working documents.- Communicated with and became a liaison with advertising sales reps.Public Relations- Assisted in writing press releases from the initial interview process through to distribution.- Send press releases, arranged interviews and maintained media relations with - Created and maintained press kits and PR files.

Columbia, South Carolina Area

- Social media content creation ranging from planning content calendars, creating copy, editing photos, and posting.- Manage Facebook Ad campaigns and building custom audiences based on client needs.- Establish consistent visual strategy, tone and voice for optimum engagement and brand integrity.- Plann and execute social media photoshoots ranging from client communications, gathering models, and taking photos.- Monitor client press coverage from local media outlets and newsletters to share client successes.- Train and oversee interns on their daily tasks.- Production management ranging from communicating between the client and graphic designer to get digital graphics executed to the printing of event signage, rack cards, posters, and more.- Managing client websites with updated blog posts, press mentions, event updates, and more.- Monitor trends in the social media world and be aware of best practices to implement for each client.

Columbia, South Carolina

Experience managing corporate social media in a female-operated firm working on 4+ consistent long term client accounts- Created client blogs and social media posts for 4+ corporate clients, helping increase engagement by over 1000%- Tracked social media analytics using Facebook Business Manager- Developed content calendars and drafting posts that meet long-term client goals and expectations- Planned and executed photoshoots for social media postings- Used MailChimp to create client newsletters- Researched for the development social media campaign ideas keeping client goals in mind

Columbia, South Carolina

- Lead a marketing and PR team to develop and create events in conjunction with Her Campus nationals and leading brands such as L’Oreal Paris, Garnier, Frank's Red Hot, etc.-Created and executed weekly meetings, tabling events on campus- Planned and executed the award-winning In Her Shoes yearly women's networking event for several hundred participants, organizing speakers, giveaways, and more

Instagram content creation on video editing platform, Videorama.- Created a dynamic and informative experience for followers.- Developed campaign ideas and hashtags to increase engagement.

Columbia, South Carolina Area

Assisted local restaurants and housing complexes in meeting their advertising needs through University of South Carolina publications such as The Daily Gamecock, Garnet & Black, and thedailygamecock.com to name a few.- Was responsible for meeting large monthly sales goals between $1,500-$7,000 and exceeded goals by over $1,600- Awarded sales person of the month, two months in a row and chosen to attend the Mega Workshop in Minneapolis- Developed relationships with clientele and searched for new clients to build new relationships for future sales- Worked as a member of a sales team to develop and increase sales with new strategies

Bachelor Of Science (Bs), Marketing & Management

Double major in marketing and management at the Darla Moore School of Business Minor in Advertising and Public Relations at School.

Marketing, Junior

Semester Abroad Spring 2018 in Rome, Italy Studied social media marketing, social entrepreneurship, global media, and consumer behavior..