Caitlin Doherty Email & Phone Number

Baie-d’Urfé, Quebec, Canada

• Supervise a Brand Management team responsible for: P&L, growth, strategic & marketing roadmaps, product go-to-market strategy, life-cycle management, short and long term objectives.
• Implement collaboration & communication best practices for multidisciplinary teams across the company.
• Oversee, develop and coach Brand Managers.
• Provide strategic marketing, communication, brand, product and budgeting direction to create meaningful business impact.
• Align team's product & marketing strategies, priorities and initiatives with corporate, sales and manufacturer's objectives.

• Function as the liaison between the Manufacturer, Procurement, Technical Applications, Sales, Executives and Customers.
• Develop the product, marketing and communication strategy and measure KPIs and ROIs.
• Align global marketing goals and campaigns with national sales goals and company objectives.
• Create highly engaging marketing campaigns across digital, print and PR channels.
• Implement channel development strategies across various business units.
• Partner with Sales to build and deliver compelling customer communications, plans and promotions that lead to increased market share and growth.

• Develop new Architectural & Entertainment Lighting products and marketing initiatives.
• Source and manage a portfolio of over 12 Lighting Brands/suppliers including LUMI (a main in-house brand) through their different life cycles.
• Specify requirements for the profitability of current and future products by conducting market research supported by communication with customers and coordination with suppliers and technical and marketing teams.
• Develop pricing models and strategy (tactical pricing) based on published prices of competitors in the market place.
• Formulate pricing logic, promotions and liquidations.
• Responsible for analyzing competition and setting prices (Gross Margins, Freight, Duty, Currencies, Modifications, Bill Of Materials).

• Manage yearly ringback tone revenue of 11 million dollars
• Achieve revenue targets assigned by Sprint and Airborne
• Develop, merchandise and market ringback tone product:Web,WAP
• Drive product strategy and sales
• Track sales and provide performance analysis
• Liaise with high profile music labels including Universal Music Group, Warner Music Group, Sony Music, EMI

• Manage the second largest product line, 5million dollars yearly revenue, and 32% of total Airborne Mobile revenue
• Project and define the product strategy, roadmap, revenue, target market
• Present Strategic Thinking with a deep Consumer Focus to all stake-holders including sales team and Executives
• Drive product vision and sales
• Lead business planning, budgeting process, P&L analysis
• Manage large brands such as Maxim Magazine, 20th Century Fox, Collegiate Licensing Company

• Manage all mobile audio production by interfacing with all departments and third parties
• Function as Creative Director and Supervising Producer for all audio products
• Ensure deployment of all products: ringtones, ringback tones, message alerts, video ringers and applications are on budget, on time and adhere to high quality standards
• Create and maintain production schedules and adhere to multiple tight deadlines
• Coordinate script writers, talent, studio bookings, third party engineers and producers
• Chair weekly audio priority meetings to achieve successful completion of production deadlines

Masters, Sound Recording, Music

Activities and Societies: AES (Audio Engineering Society)

Bachelor Of Music, Minor In Technology, Music And Technology

Dec, Music