Caitlin Alessandro Email & Phone Number

Tampa, Florida, United States

Tampa, Florida, United States

Formally Oxford Creative Studio

Tampa, Florida, United States

Tampa/St. Petersburg, Florida Area

Doyle Paper Co. is a custom wedding invitation, paper goods and stationery brand based in Florida. Specializing in wedding invitations, party invites, day-of paper goods, birth announcements and boxed stationery designs, we create paper goods for life’s special moments. We offer pre-made designs which can be customized or we create uniquely custom designs for our brides.

Tampa/St. Petersburg, Florida Area

• Developed and aided in growth of major strategic partnerships • Managed 10+ large scale clients, including: Weight Watchers, Florida Polytechnic University, Florida Restaurant and Lodging Association • Developed comprehensive and strategic marketing plans • Created ongoing action plans that deliver ROI upon established KPIs • Led a team of designers, developers, and creative content writers to execute client projects • Specialized in guiding the client through the following services: integrated marketing, brand management, web and mobile development, marketing automation and video

Tampa/St. Petersburg, Florida Area

• Digital strategist for ToysRus.com brands• Created online media solutions to drive sales and brand awareness for key accounts in my book of business, including Graco, Johnson & Johnson, Seventh Generation, Philips Avent and Tom’s of Maine• $1.4 million yearly sales goal, tracked to quarterly goals • Balance scope, time, risks and quality while driving a positive effort• Supervisor to the Account Manager role

Tampa/St. Petersburg, Florida Area

• Developed monthly budgets, scheduled and created online and print media for 10+ clients while maintaining brand integrity and building new client relationships • Implemented and tracked performance of digital and email marketing campaigns• Produced effective strategies in organic search engine optimization, page optimization, link building, paid search, display advertising, key word research, competitive research, email marketing, social media management, performance monitoring and reporting• Facilitated development and optimization of large-scale websites from initial design to live site • Worked closely with creative teams to develop strategic and efficient project solutions and coordinated completion of all digital projects to meet strict deadlines and exceed goals

• Develop monthly budgets, schedule and create online and print media for 5+ clients while maintaining brand integrity • Ability to create original content using industry best practices; press releases, SEO, social media • Implement and track performance of digital and email marketing campaigns• Maintain updates for multiple websites including SEO, copy and photo updates • Work closely with art and production teams to develop strategic and efficient project solutions• Work closely with creative teams to develop strategic and efficient project solutions and coordinate completion of all digital projects to meet strict deadlines and exceed goals

• Generated media decks to guide appropriate client interaction with the public• Handled internal and client social media, focusing on key messaging• Composed quality content for online media channels I.e. Facebook, twitter, blogs, websites, YouTube, etc.• Organized and managed city-wide events; gained paid and earned media coverage • Created traditional and digital marketing plans and assisted in production of collateral materials

• Planned various special events for students and alumni • Managed the Special Events department budget and vendor booking• Recruited and presided over a Board of seven members and a volunteer committee• Obtained in-kind donations from local and corporate sponsors: MTV U, Quicksilver, Penelope T Boutique, Soho Tan, etc. • Designed all marketing and promotional materials

• Worked closely with art, photo and production departments in the preparation of layouts for the various stages of production• Aided with styling, photography and set design for photo shoots• Managed the cataloguing, organizing and tracking of all stock photo submissions• Interacted and negotiated with prominent clients• Provided administrative support for the department staff

Bachelor Of Fine Arts, Graphic Design; Business Administration

Activities and Societies: Student Productions

Art History, Styling For Photography, And Advertising Art Direction

Study Abroad; AIU Dean’s List 2009

Google Online Marketing Bootcamp

Seo Copywriting Certification Program