•Promote BBB mission and services through collaboration with local associations, Accredited Businesses, consumer and business groups, media and consumers throughout the 28 counties of Western Pennsylvania•Collaborate with executive management and Board of Directors to establish annual strategic marketing plans and enhance program offerings to support revenue objectives•Write and distribute press releases, scam alerts and news center articles, resulting in over 500 media hits per year•Serve as primary media spokesperson for over 400 television, radio and print interviews•Event planning for Torch Awards program, identity theft prevention events and presence at expos and trade shows•Act as voice of the Better Business Bureau at Speakers Bureau engagements and presentations•Attend regional BBB meetings and systemwide trainings representing BBB of Western Pennsylvania’s interests to the International Association of Better Business Bureaus and 100 BBBs across North America•Represent BBB Military Line in Statewide Financial Alliance for Military and provide Alliance with PR support•Oversee content development, production and distribution of annual membership directory, sponsorship opportunities, quarterly newsletters and electronic communication for 3,200 Accredited Businesses•Provide management support and guidance to marketing coordinator•Maintain website content, blog and social media outlets (Facebook, Twitter, YouTube and LinkedIn)•Evaluate advertising opportunities for annual $80,000 advertising budget and serve as point-of-contact for campaign; ensure campaign messaging aligns with strategic goals

•Managed all social media activities for major client, EnergyCare USA (Facebook, Twitter, YouTube and LinkedIn)- Conducted research for posts to engage audience and increase visibility- Monitored competitors and developed data points pertaining to social media strategies- Managed social media contests and promotional activities•Handled public and media relations- Wrote press releases, media alerts and managed distribution and follow-up- Researched and maintained lists of media contacts, editors and reporters- Developed messaging and press kits for various target markets- Acted as point of contact for reporters and in situations of crisis management•Created and proofread copy for print and web•Provided marketing/promotional concepts and worked closely with graphic design team for implementation•Supported and developed customer service initiatives and protocol•Organized national and local event and industry trade show presence for clients, providing on-site support

•Handled daily operations pertaining to fulfillment, shipping, returns, invoicing and reconciliation•Managed warehouse organization and provided quality assurance•Researched marketing options and strategies•Participated and assisted in coordinating events and industry trade shows•Assisted with social media efforts and public relations/promotional activities•Supported outreach initiatives for the Partner Connections Business Network•Responded to customer service inquiries via phone, in-office and email correspondence

•Continued to fulfill all marketing intern responsibilities•Held responsible for opening/closing the e-Center, decision-making and reacting during crisis management•Provided direction and support to e-Center staff and played integral role in hiring process•Monitored ATMs to ensure availability and processed all applications/forms to the main office

•Promoted PSECU membership by telephone and presentations at student orientations and organizational meetings•Educated students, faculty and staff about PSECU services through demonstrations of e-Center automated systems•Assisted in the application process for membership or services•Met monthly and semesterly sales goals pertaining to membership

•Assisted in planning, preparation and execution of promotional events for KISS FM, 3WS, WDVE and The X•Provided voice-overs for on-air advertisements and commercials•Completed administrative duties for full-time Promotions department

•Processed retail transactions while providing quality customer service•Promoted in-store campaigns and new merchandise•Met individual and corporate sales goals concerning credit cards, all-access passes, conversion and UPT

•Conducted market and industry research and compiled relevant data for clients•Created introductory business letters for new market penetration•Proofread business and marketing plans