Caitlin Ball Email & Phone Number

Atlanta, Georgia, Us

• Territory Campaign Management: Subject Matter Expert over eight Kroger accounts spanning over 500 store locations• Team Supervisor & Mentor: Manage, mentor and direct a team of 6-8 people. Assisted in the training of 60+ new hires during Kroger onboarding. • Leadership. Perform day-to-day leadership tasks to ensure deadlines are executed• Project Management/Delivery: Effective at reading and managing complex marketing calendars across multiple accounts to communicate project scope, detailed schedules, KPIs, issues, risks and resources in support of all project activities workflows• Process Improvement: Introduced several new processes and workflows which cut workflow processes in half

Indianapolis, In, Us

• Assist the Director of Marketing & Business Development and Assistant Director of Marketing & Business Development• Managed and executed impactful events such as Back-To-School, Mall-wide Trick-or-Treating, Caring Santa/Bunny, Hoppin’ Spring Brunch • Work closely with key retailers as a part of the Marketing Strategy• Create and execute a Dining Strategy to enhance the exposure of the 23 dining retailers at The Florida Mall• Create and execute a Social Media strategy to showcase The Florida Mall as the only family shopping destination in Orlando• Create social media content that is impactful and shares the story of The Florida Mall• Actively manage The Florida Mall website with store information and relevant content • Create a positive look and feel for shoppers by managing the branding creative throughout the center at The Florida Mall• Manage the relationship between The Florida Mall and Cherryhill Programs during holiday photo seasons• Manage the inventory of over 10,000 Simon Gift Cards with zero discrepancies• Assisted in the training of other Marketing Administrative Assistants in the Orlando area• Complete financial reports for the corporate office based on previous day sales at Simon Guest Services• Assist the Management staff with administrative tasks as needed• Generated $61,000 in new business of corporate gift card clients during 2017

Indianapolis, In, Us

• Generated $2,000 in SBV for a Southeast Classic YoYo Championship in August of 2015• Exceeded the Simon Youth Foundation goal for Town Center at Cobb by over $1,000 for the first time in Town Center at Cobb history• Assisted in the training of other Marketing Administrative Assistants in the Atlanta area• Oversee the invoicing and payments from local advertisers and vendors at Town Center at Cobb• Coordinate Marketing events, Simon Kidgits Club events and tenant meetings• Organize the Paint the Mall Pink Girls’ Night Out Fashion Show with Breast Cancer survivors and retail tenants such as Belk, Macy’s & Sephora for the second year • Maintain the website and other media outlets of upcoming events and latest store information• Create presentations for leasing and upcoming developments in the region

Indianapolis, In, Us

• Assist the Director of Marketing & Business Development at Town Center at Cobb• Coordinate event Paint the Mall Pink which is a Breast Cancer and Women’s Health Awareness event• Encourage tenant participation for all events held by Town Center at Cobb• Collaborate with the coordination of Simon Kidgits Club events and gift card promotions• Operate and update social networking websites such as Twitter, Facebook, and Instagram manually and/or through Hootsuite• Post tenant sales and promotions, jobs, and events to the mall website

• Oversaw the processing of 2000+ articles of clothing on a daily basis• Provided outstanding customer service• Addressed customer questions and concerns• Interviewed potential employees• Managed financial transactions and totaled inflow of money at the end of the day