Caitlin (Caswell) Eckert Email & Phone Number

Remote

I sat on Cisco’s Global Digital Acquisition team within Corporate Social Responsibility, where we contribute to programs that give back to the world and society. My primary focus was the success and growth of Cisco Networking Academy, an education program that changes the lives of millions of students and thousands of educators around the world.- Lead content, messaging, and demand generation strategy, driving a 107% increase in course enrollments while bringing down our average CPA over the last year.- Developed teams’ first full-funnel B2B program, increasing SALs by 15% in first-quarter, then an additional 8% second-quarter running while improving closed-won by creating templates for inside sales.- Created a lifecycle email nurture campaign across five languages recovering 21.6k abandoned course registrants, converted 47.2k students to re-engage with coursework, and influenced 3.7k students to complete their course in the first operational quarter.- Manage agency relationships in the areas of social media, paid media, content, design, and oversee a budget of $400k+

San Francisco Bay Area

- Establish & lead the Channels Team (email specialist, social/demand gen specialist, traffic coordinator) - Act as SME for channel best practices for campaign managers and to exceed channel engagement metrics & inspire impeccable, creative execution of every campaign we touched. - Oversaw & managed all pre/post event external marketing for all global field events resulting in 10.3k leads, driving $307.5M+ pipeline, and $38M+ campaign influenced closed-won revenue.- Co-lead for Bluewolf's International Women Innovators Network. YTD WIN has generated 3k+ prospects, $114M+ in pipeline, and $10.7M campaign influence closed-won revenue.

San Francisco Bay Area

- Campaign and Channel Management- develop and execute integrated campaigns for Bluewolf's Implementation and Lightning product and service offerings across email, organic, and paid channels driving brand awareness and lead generation by developing content for every sage of the sales funnel. - Ran and managed the most extensive OOH Dreamforce campaign in Bluewolf history, utilizing a combination of standard and experiential buys, resulting in 11M+ impressions, and 200+ leads for the Dreamforce 2017.

San Francisco Bay Area

Held concurrent responsibility for performing a range of functions in support of market research, customer service, market assessment, and program evaluation for the insurance vertical. Contributed to organizational growth by performing high-impact outreach campaigns to forge and maintain relations with media, key stakeholders, and influencers to defend and increase market share. Key Accomplishments:- Aggressively implemented campaigns to optimize NerdWallet's insurance content/tools, increase brand distribution/SERP rankings, and drive 20% of total referral traffic to top-of-funnel content.- Maximized operations by managing data-driven and social campaigns through real-time insight and metric optimization (Tableau, Google Analytics) that contributed to 50% of total referral traffic.- Increased traffic and audience numbers by leading successful influencer marketing campaigns, including social, organic marketing, and content aimed at a new target market.

San Francisco Bay Area

Assisted media planning, effective placement, and execution of marketing campaigns to deliver on departmental goals of of 1.18M visitors and $17.6M GA revenue. Collaborated with external advertising agency and internal marketing teams to maintain advertising progress and deliver advertising asset. Key Accomplishments: -Conceptualized and created integrated marketing and media plans including strategies, creative briefs, and advertising by leveraging focus groups and Nielson market research for top ROI.-Maximized paid and organic campaign strategies by tracking and analyzing performance metrics through Google Analytics, Crazy Egg, and Qualtrics. -Oversaw the invoicing and tracking of expenditures for budgets up to $3.5M to maintain accuracy and report any discrepancies.

San Francisco Bay Area

Tirelessly contributed to company’s advertising and marketing campaigns including market research, promotional materials, and analyzing data. Suggested and recommended creative opportunities focused on increasing awareness and increasing overall customer traffic.Key Accomplishments: -Managed added value and identified opportunities to optimize exposure, and leverage resources with partners including ABC, NBC, iHeartRadio, Univision, Cumulous, 7x7, and KQED.-Increased overall brand awareness by initiating key promotional campaigns with media and community partners through co-branding, event development, and outreach.-Supported campaign development and implementation including compiling assets, writing copy, and managing production schedules.

San Francisco Bay Area

Supported senior management while contributing to the overall development and creation of strategic marketing plans via focus groups and consumer insights. Provided personalized secretarial and administrative support including managing schedules, coordinating calendars, planning meetings and conferences, and arranging travel. Key Accomplishments: -Established reputation as key member of the team dedicated to creating streamlined reports, presentations, and documenting key events. -Delivered accurate research data to the Marketing Department in support of their ongoing campaigns and operations.

San Francisco Bay Area

- Provide guests with platinum service at all times- Utilize Galaxy POS software to sell a multitude of different tickets and memberships.- Maintain a 95% cashier accuracy record and keep orderly records of transactions while utilizing top selling skills in a fast pace environment

San Francisco Bay Area

- Identified new partners and creative approaches to achieve goals with limited budget.-Developed new processes to improve efficiency & impact of community outreach efforts.- Wrote marketing copy for various marketing channels (social media, newsletters, calendar events, website updates).- Served as a brand advocate while coordinating onsite and offsite promotions.

San Francisco Bay Area

o Quickly able to switch between the five exhibits in a moments notice and run day to day operationso Assist in selling various ticket/membership packages; exhibit a high understanding of package pricingo Provide excellent customer service to guests; adapt and embrace personalities and cultures quicklyo Assist in event operations ranging from corporate gatherings, weddings, and weekly NightLife events; duties include set up/break down; knowledge of event

San Francisco Bay Area

- Delivered the A|X shopping experience to each client- Assessed client needs by listening to their cues and recommended products that fit their style- Educated clients on product fit, styling, trends, and fabrication

San Francisco

- Track performance of all online marketing strategies, use data to tweak and enhance current marketing - Utilized global awareness to form arrangements with local hostels to have our weekly events to be featured within their calendar. Prior to campaign our client’s mobile app was primarily dominant in the US and France, after arrangement the app had traveled to 9 other countries - Maintained brand awareness by updating social media sites with pictures, blurbs, and banners - Manage weekly events; booking/coordinating performers; communications with venue operations

- Execution of merchandising and operational functions to company standards- Provide excellent customer service to customers- Drive the sales and profitability of the store

San Francisco Bay Area

- Directing chapter’s community service/fundraising projects- Serve as an outreach person on campus and in the community for maximum participation in chapter sponsored fundraising and community service projects

- Created press kits for artists; included: images, music samples, videos, press articles/reviews, and contact info - Manage website/social media, weekly updates on artist’s developments both personally and musically- Serve as fan outreach liaison; create/implement contests, respond to fans while upholding artist’s integrity.

- Extended day-care Supervisor- Supervised the arrival and departure of campers- Lead and managed group activities - Kept weekly schedules- Motivated staff participation

Bachelor Of Science (Bs), Marketing

Activities and Societies: Alpha Gamma Delta, International Education Exchange Committee, Juvenile Diabetes Research Foundations

Marketing