Caitlin (Caswell) Eckert Email & Phone Number

Remote

I sat on Cisco’s Global Digital Acquisition team within Corporate Social Responsibility, where we contribute to programs that give back to the world and society. My primary focus was the success and growth of Cisco Networking Academy, an education program that changes the lives of millions of students and thousands of educators around the world.- Lead.

San Francisco Bay Area

- Establish & lead the Channels Team (email specialist, social/demand gen specialist, traffic coordinator) - Act as SME for channel best practices for campaign managers and to exceed channel engagement metrics & inspire impeccable, creative execution of every campaign we touched. - Oversaw & managed all pre/post event external marketing for all global.

San Francisco Bay Area

- Campaign and Channel Management- develop and execute integrated campaigns for Bluewolf's Implementation and Lightning product and service offerings across email, organic, and paid channels driving brand awareness and lead generation by developing content for every sage of the sales funnel. - Ran and managed the most extensive OOH Dreamforce campaign in.

San Francisco Bay Area

Held concurrent responsibility for performing a range of functions in support of market research, customer service, market assessment, and program evaluation for the insurance vertical. Contributed to organizational growth by performing high-impact outreach campaigns to forge and maintain relations with media, key stakeholders, and influencers to defend.

San Francisco Bay Area

Assisted media planning, effective placement, and execution of marketing campaigns to deliver on departmental goals of of 1.18M visitors and $17.6M GA revenue. Collaborated with external advertising agency and internal marketing teams to maintain advertising progress and deliver advertising asset. Key Accomplishments: -Conceptualized and created integrated.

San Francisco Bay Area

Tirelessly contributed to company’s advertising and marketing campaigns including market research, promotional materials, and analyzing data. Suggested and recommended creative opportunities focused on increasing awareness and increasing overall customer traffic.Key Accomplishments: -Managed added value and identified opportunities to optimize exposure.

San Francisco Bay Area

Supported senior management while contributing to the overall development and creation of strategic marketing plans via focus groups and consumer insights. Provided personalized secretarial and administrative support including managing schedules, coordinating calendars, planning meetings and conferences, and arranging travel. Key Accomplishments.

San Francisco Bay Area

- Provide guests with platinum service at all times- Utilize Galaxy POS software to sell a multitude of different tickets and memberships.- Maintain a 95% cashier accuracy record and keep orderly records of transactions while utilizing top selling skills in a fast pace environment

San Francisco Bay Area

- Identified new partners and creative approaches to achieve goals with limited budget.-Developed new processes to improve efficiency & impact of community outreach efforts.- Wrote marketing copy for various marketing channels (social media, newsletters, calendar events, website updates).- Served as a brand advocate while coordinating onsite and offsite.

San Francisco Bay Area

o Quickly able to switch between the five exhibits in a moments notice and run day to day operationso Assist in selling various ticket/membership packages; exhibit a high understanding of package pricingo Provide excellent customer service to guests; adapt and embrace personalities and cultures quicklyo Assist in event operations ranging from corporate.

San Francisco Bay Area

- Delivered the A|X shopping experience to each client- Assessed client needs by listening to their cues and recommended products that fit their style- Educated clients on product fit, styling, trends, and fabrication

San Francisco

- Track performance of all online marketing strategies, use data to tweak and enhance current marketing - Utilized global awareness to form arrangements with local hostels to have our weekly events to be featured within their calendar. Prior to campaign our client’s mobile app was primarily dominant in the US and France, after arrangement the app had.

- Execution of merchandising and operational functions to company standards- Provide excellent customer service to customers- Drive the sales and profitability of the store

San Francisco Bay Area

- Directing chapter’s community service/fundraising projects- Serve as an outreach person on campus and in the community for maximum participation in chapter sponsored fundraising and community service projects

- Created press kits for artists; included: images, music samples, videos, press articles/reviews, and contact info - Manage website/social media, weekly updates on artist’s developments both personally and musically- Serve as fan outreach liaison; create/implement contests, respond to fans while upholding artist’s integrity.

- Extended day-care Supervisor- Supervised the arrival and departure of campers- Lead and managed group activities - Kept weekly schedules- Motivated staff participation

Bachelor Of Science (Bs), Marketing

Activities and Societies: Alpha Gamma Delta, International Education Exchange Committee, Juvenile Diabetes Research Foundations

Marketing