Caitlin D. Email & Phone Number

St. Louis, Mo, Us

St Louis, Missouri, United States

Content Creation and Art Direction/Design: I am a collaborative contributor involved in developing and executing integrated communications across diverse channels, such as "The Cherry Diamond" magazine, club signage, social media, web content, collateral (digital and printed), and presentations. I manage the design, ordering, and distribution of marketing materials while overseeing content editing and proofreading.Brand Management: I contribute to formulating a comprehensive communications plan aligning with short, medium, and long-term goals. Adhering to Board-directed brand standards, I ensure messaging aligns with the MAC brand’s voice and is relevant to targeted audiences. I communicate brand standards to internal departments, serve as a branding resource, and update the brand standards guide as needed.Special Events: I support the Communications team during and outside regular hours, offering photography, videography, and technological support. Sponsorship Management and Advertising Sales: I deliver on performance commitments, execute agreements, and collaborate with Club departments for synergy opportunities. Cultivating relationships with members and advertising clients, I manage a defined budget, report on status, and ensure timely client billing. I actively contribute to sponsor/advertiser agreement development and negotiation.Internally: I support the Communications team in creating materials for the Club, members, events, and campaigns. I foster a positive team culture and engage with Club departments for collaborative communication strategies. I lead meetings and pitches and participate in brainstorming sessions to generate creative ideas and PR opportunities. Additionally, I consistently identify opportunities for improved efficiency within the Communications Department.

Wellington, Florida / Greater St. Louis Area

Managed the overall communications for an international nonprofit organization with a $1M annual budget to create a new future for nearly 10,000 children in underserved communities around the world. Implemented multi-faceted marketing and brand design program that upheld the organization's brand standards through various communications channels.Developed the vision to implement brand identity, educate and engage stakeholders, and ensure brand consistency across individual projects. Translated this vision into brand-aligned marketing collateral from pitch decks to event production to awareness and fundraising campaigns.Led creative ideation and oversaw strategically selected creative projects from concept to completion and goal/metric monitoring and reporting. Established new processes to ensure communications visual and multimedia assets. Collaboratively developed, directed, and oversaw the implementation of a model for fulfilling requests for communications and branding support across the organization.Managed creative vendor selection and engagement to execute and improve design processes, standards, and productivity. Established authentic relationships with international media representatives and developed long-term, mutually beneficial partnerships.Collaborated with international colleagues to drive brand and marketing goals and support external communications, business development, and fundraising goals.Led and managed a small team of professionals in achieving individual and shared goals and contributed to projects across the team as necessary, not limited to copywriting, editing, and design support.

Wellington, Florida, United States

Managed the growing youth Ambassador program and established critical objectives for the program that contributed to the organization's overall success. Developed, crafted content, and published communications collateral for executives and the board of directors.Analyzed, streamlined, and introduced processes to make stakeholder outreach, communications, and marketing more efficient.Lead team initiatives specific to the Ambassador program while proactively building and managing relationships with key international stakeholders.Managed the organization's external event processes, strategized with stakeholders to create valuable initiatives, and oversaw the execution of all fundraising events.Leveraged social media and technology to expand the Ambassador program.Provided input on opportunities to evolve strategic plans and processes to grow program success.Maintained relationships with media to shape coverage and secure meaningful engagement.Continually advanced the organization's reputation through communication outreach, serving as a resource for collaboration, and offering strategic recommendations.Conducted research and prepared individual, corporate, and foundation profiles and other documents at the team's request.Prepared stewardship reports and monitored tracking systems to ensure reporting requirements were met and provided administrative support for the team through proofing narrative documents, coordinating the processing of gifts, setting appointments, and maintaining calendars.

West Palm Beach, Florida, United States

Managed six clients' monthly, quarterly, and annual advertising budgets by identifying, evaluating, and recommending media channels to improve media mix options.Assisted the Creative Director with the preparation, development, execution, and monitoring of media plans that included buying radio, TV, cable, print, and digital media.Reconciled invoices with campaign performance and ensured all billing and invoicing stayed on track and accounts were up to date.Managed the digital media RFP process, negotiated efficient digital plans, and maintained strong working relationships with media vendors.Worked directly with clients and account executives on all advertising strategies and campaigns and managed daily placements and revisions.Investigated and provided input to the agency on key industry trends, media research, and marketplace conditions to continually improve results.

Wellington, Florida, United States

Facilitated the platform for visibility and awareness-raising activities for a British custom equestrian goods manufacturer at the Winter Equestrian Festival, the world's largest and longest-running equestrian sports event with an estimated 8,000 horses and 250,000 spectators from around the world and more than $12 million in prize money offered. Served as the point of contact between the customer and global traveling saddle maker and facilitated the sales of custom sport horse saddles to juniors, amateurs, and professionals in the sport - including international Olympians.