Caitlin Geiger Email & Phone Number

Washington, Dc, Us

Washington, District Of Columbia

Managed a team of copywriters across multiple 2U-powered programs and university partners Reviewed and provided strategic and editorial feedback on digital and print assets (including, but not limited to, brand positioning, website copy, social advertising, email marketing, and direct mail)Collaborated with team leadership to establish efficiencies that will support the growth and evolution of the creative teamWrote copy for launch assets to promote awareness of and enrollment in 2U-powered programs

Adelphi, Maryland

Managed work assignments, deadlines, and priorities for the digital content teamProvided editorial feedback on digital and print assets (including, but not limited to, website copy, promotional brochures and one-sheeters, social advertising, and out-of-home advertising and signage)Worked with stakeholders throughout the digital marketing department to ensure optimal clarity for each population targeted on the university website (prospective students, current students, alumni, etc.)Developed and implemented an updated, condensed style guide for ease of use and an editorial process that increased team efficiency

Led content development for website relaunch, working closely with digital user experience team and university stakeholders to align with organizational priorities and goalsWrote and edited copy for the university website, social and print advertising, email marketing, and branding to ensure consistent voice and style in support of the university missionMentored junior staff members to help promote professional growth and increase accuracy and efficiency

New York, New York

Managed daily operations of the editorial department and streamlined internal workflow to reduce time to marketEdited (substantive, line, copy) and fact-checked digital and print assets (including, but not limited to, social copy, quarterly magazine, brochures, invitations, and email marketing) that targeted undergraduate recruitment and enrollment Developed and implemented a comprehensive editorial style guide for the greater university community to use in all external-facing communication

Queens, Ny

Maintained high standard of editorial quality in all digital and print assets to ensure clarity, consistency, voice, tone, and styleEnsured writing staff met deadlines and editorial standardsDeveloped editorial guidelines that were implemented when the university underwent rebranding

Wrote, edited, and proofread digital and print assets (including, but not limited to, website copy, social and print advertising/rebranding, prospect viewbooks, student handbooks, and newsletters)

Managed staff in Office of University Publications as well as freelance designers and proofreadersWorked with advertising agency to develop marketing campaign messaging to promote reputation of and enrollment in the Schools of Medicine and Veterinary Medicine

Wrote copy for digital and print assets (including, but not limited to, website copy, news articles, school catalogs, and student handbooks)Interfaced with senior management located on the university campus in Grenada, West Indies