Caitlin Gilby Email & Phone Number

New York, New York, United States

New York, New York, United States

New York, New York

• Develop content strategy for social media advertising across all relevant channels in collaboration with the social media and media teams • Generate reports for internal and external stakeholders outlining paid and organic social media performance, community engagement, and ongoing campaign enhancements• Oversee the development of creative assets for paid social media campaigns• Maintain SpotCo’s social influencer list and oversee the execution of all social media influencer campaigns

New York, New York

• Manage social platforms, respond to and engage with clients' active social communities • Generate weekly and monthly client reports outlining social analytics, ongoing campaign enhancements and opportunities for community growth• Develop online content and social media campaigns by contributing in brainstorming sessions and performing research pertaining to current and upcoming productions• Manage paid social advertisingCurrent Clients: The Ferryman, My Fair Lady, CATS The Musical, The Play That Goes Wrong, Kinky Boots, King Kong

Greater New York City Area

• Took lead in campaign management: responsible for campaign executions • Key point of contact for client customer service, managed over 200+ accounts• Post campaign reporting and analysis • Developed media strategy for print, digital and social media

Scranton, Pennsylvania Area

• Report news about events on campus and incorporate broadcasting techniques• Manage social media accounts • Compose news stories for the broadcast and deliver the news• Produce and host original TV show, “Humans of Scranton”• Search for talent, write scripts, conduct interviews

Scranton, Pennsylvania

• Performed in two productions: We Won't Pay! and Mr. Burns, A Post Electric Play • Required 10 hours working with crew and the set for each production • Worked with professional director, Jose Zayas and developed strong acting techniques

Scranton, Pennsylvania Area

• Generated quiz questions, conducted item analyses, and graded quizzes/assignments • Presented two mini-lectures to class and provided advice to students

Scranton, Pennsylvania Area

•Oversaw and orchestrated a theatre production, Children of Eden•Auditioned actors, selected cast, and managed rehearsals•Promoted the show, generated posters, and designed t-shirts with Adobe Photoshop

• Managed social media platforms and generate content with Adobe Photoshop• Researched potential clients, call companies for prospective membership• Edited the monthly magazine and locate companies to place advertisements

Virtual

• Researched and contacted publications, bloggers, and podcasters to advertise company

• Wrote weekly articles for the site and managed social media

• Strategically coordinated and implemented social media posts to publicize campus events• Organized events and designed giveaways using Adobe Photoshop

Greater New York City Area

• Planned social media posts for Twitter, Instagram, Pinterest, Facebook, and Tumblr • Strategized advertising tactics and created brand posts using Hootsuite• Composed emails to other companies and universities as a community outreach director

Bachelor’S Degree, Public Relations, Advertising, And Applied Communication, 3.71 Magna Cum Laude

Activities and Societies: The University of Scranton Players, Liva Arts Company, Campus Ministry, Alpha Lamda Delta, Advertising Club.

Ged

Activities and Societies: Theatre, Choir, French Honors Society, National Honors Society, Film Club, Track and Field, Field Hockey A part.