Caitlin Gillooly Email & Phone Number

Boston, Ma, Us

Hired with mandate to build new merchandising compliance team, specializing in international regulations (focus on EU), and streamlining global requirements for sellers to enable responsible supply growth

Walpole, Massachusetts, Us

• Assessed current state of cross-channel product barcode compliance to demonstrate costs and short and long-term risks of non-compliance and justify investment in barcode and packaging optimization • Prioritized products for packaging redesign to reduce wait and enable international expansion by meeting packaging standards in various geographies across the EU and Asia• Oversaw all product sample inspection operations to ensure compliance with legal and platform standards (with a primary focus on compliance with Amazon standards)• Reduced product sample processing turn-around-time by 58% while leveraging cross-continental sample sharing operations to save over $50,000 annually

Us

New York, Ny, Us

• Scaled team from 1 to 25+ (with 5 direct reports), directing several critical functions, including: dealer performance/compliance, listing quality, supply vetting, fraud prevention, and legal/policy strategy • Led cross-functional Seller Retention program for over 4,000 sellers, implementing a program to identify underperforming dealers, assess their potential for improvement, and take appropriate action on the account• Managed team responsible for resolving all transactional disputes and public responses to consumer complaints, reducing initial response time by 75% while improving client satisfaction from 4.0/5 to consistently 4.5/5 • Collaborated with Product and Product Marketing teams to develop and launch customer, seller, and internal tools and features to enable strategic management of transactional risk, including the launch Buyer and Seller Protection Programs

New York, Ny, Us

• Established Marketplace Trust department and developed policies for buyers and sellers in newly transactional marketplace • Reduced fraud related losses from 1.1% to <0.04% of gross merchandise value, simultaneously reducing manual review rate and turnaround time for high risk orders by over 50%• Worked with external stakeholders, including sellers, federal agencies, local law enforcement, and NGOs to enact policies to eliminate potential sources of money laundering, theft, or traffic in endangered species

Seattle, Wa, Us

• Directed research study and purchase behavior analysis to identify high value customer segments for targeting • Developed strategic plan for customer acquisition for the baby registry program, including targeted email campaigns, on site advertising, social engagement and mobile strategy• Based on customer feedback and financial analysis, planned a registry incentive program designed to not only dramatically accelerate customer acquisition, but also increase the total value of items per registry

Boston, Ma, Us

• Managed team of four and directed merchandising, purchasing, online advertising spend, pricing, and vendor management for the area rugs category• Increased revenue 60% YOY to over $12M run rate by increasing revenue from existing selection, growing and improving product selection, and optimizing new channels (including partnerships with Walmart and Amazon)• Conceptualized and implemented automated tools for monitoring vendors’ financial and operational metrics

Boston, Ma, Us

• Evaluated current and potential revenue opportunity in brand licensing for Fortune 500 food company, resulting in key recommendations to senior management to increase staffing by 300% over a five year strategic plan

Boston, Ma, Us

• Designed and led conduction of customer survey and analysis of enrollment data to elucidate customer preferences for client in the distance education sector; based on findings, recommended drastic change in business model that reduced costs by 30% without negative impact on enrollments • Led team to complete a white paper document identifying key strategies for consumer packaged goods companies to defend against private label during economic downturns• Completed due diligence assessments on potential acquisition targets for clients in industries ranging from fashion to baby care to specialty hunting knives

Us

Mba, Business

Bachelor Of Arts - Ba, Psychology

Ab, Psychology

Education record

Bachelor'S Degree, Psychology

Bachelor'S Degree, Psychology