Caitlin Gouge Email & Phone Number

Knoxville, Tennessee, United States

Knoxville, Tennessee Area

- Manage social media strategy, content production and reporting- Coordinate food and product photo and video shoots- Manage influencer marketing strategy and execution- Co-lead e-commerce team with a primary focus on content strategy and tools- Manage website ecosystem - Assist in managing sponsorship and event strategy and execution

Oversee marketing efforts, including but not limited to social media strategy, public relations and digital presence for The Island in Pigeon Forge, a leading tourist destination in the heart of the Smoky Mountains of Tennessee - ranked as the 6th Best Amusement Park in the U.S.-Secured media coverage with:USA Today, Today Show, Travel Channel, Delish, Southern Living, Country Living, Huffington Post, BBC Radio Country Christmas Special- Curated organic content that reached over 1 million people on a page with only 200,000 likes- Oversaw strategy for multi-faceted website redesign and launch, including branding, copywriting and SEO that resulted in 50% more traffic to ticketing sales pages. - Consult with brands such as Margaritaville & Paula Deen to develop market strategies and cross-promotional opportunities- Direct brand videos and lead storyline to reflect vision and business goals- Manage marketing, digital and production agencies, including the outcome of all projects, timelines and brand voice/standards during process- Currently serve on the City of Pigeon Forge's Tourism Advisor Board

- Grew Instagram audience from 3,000 to 20,000 in first year- Increased social media website referrals by 768%- Grew Twitter followers by 97%

Knoxville, Tennessee Area

- Manage social media brand strategy and created guidelines and procedures as we evolved into a multi-location restaurant brand- Coordinated photo and video shoots for Paula Deen’s Family Kitchen, which has grown into a national brand with locations throughout the country- Drafted and distributed press releases & managed media relations, including securing media coverage in Delish, Southern Living, Country Living and more.- Managed website design strategy

- Served as main point of contact and senior strategist for 8 nationalclient accounts- Drafted press releases and pitched to local and national media- Facilitated client project deadlines with outsourced graphicdesigners, web developers and contract writers- Secured media coverage in outlets such as Forbes, Success,Franchise Times and Bloomberg