With over 24 years of experience in marketing and advertising, Caitlin leads the agency and financial management team at Microsoft, where she oversees the creative and media advertising agency relationships, best practices, contractual management, and policies. She is also responsible for the Brand Advertising & Research financial operations, ensuring efficiency, accuracy, and compliance across the global media portfolio.Caitlin is a certified Adobe Advertising Cloud Academy Recognized and Microsoft SkillUp AI professional, as well as a Cornell University graduate in Microsoft Core Leadership. She is passionate about designing and implementing stewardship best practices for privacy, fraud, viewability, collision, clutter, and brand safety, as evidenced by her creation and execution of the Digital North Star program. She also strives to stay ahead of the curve and lean in on things that work best for the business, by leveraging her digital strategy, digital media, and internal communications skills.