Caitlin Groseclose Email & Phone Number

Brooklyn, New York, Us

Lead Mason's client services department with a focus on driving client satisfaction, team performance, and strategic growth. Manage a skilled team, promoting professional development and innovation while maintaining executive relationships with key clients. Driving new business acquisitions, refining service offerings, and aligning departmental strategies with broader company objectives. Leveraging data and market insights to ensure our client services team remains efficient, impactful, and future-focused.

Boston, Massachusetts, Us

Durham, Nc, Us

-Led the development and execution of strategic, high-profit media plans that significantly increased response rates and demand generation metrics across B2C and B2B client base. -Developed and managed cross-functional teams and $30M+ media budget (across multiple accounts), optimizing processes and spend to deliver YOY increases. -Refined traditional & digital media processes, leveraging industry tools to increase efficiency and ROI across media buying and analysis. -Notable Clients – Nikon, Flagstar, Kinemaster, Identity Digital, Name.com, MAP Communications, Posh

Paris, Ile De France, Fr

-Oversaw the strategic planning and execution of paid, earned, and owned media strategies that were recognized for enhancing brands and achieving aggressive growth targets across digital platforms. -Managed tactics and partner performance throughout campaign lifetimes, enacting data-driven optimizations that increased campaign efficiency and performance. -Led client Quarterly Business Reviews assessing increases in reach and engagement.-Notable Clients: TIAA, Blue Cross / Blue Shield, Vanguard, FannieMae, ZenKey, Seacoast Bank

Paris, Ile De France, Fr

-Designed and implemented multichannel media strategies-Developed interactive client Power BI dashboards – slashed reporting timeframes 46% and drastically enhanced data-driven decision-making-Notable Clients: USAA, PNC Bank, T-Mobile, Fannie Mae, ZenKey, Seacoast Bank

Chicago, Il, Us

-Led campaign analysis and translated data into insights and actionable recommendations, providing both overall business intelligence and consumer insights as well as recommendations on media strategies that drove campaign performance. -Built relations with key stakeholders, agency leadership, selected client contacts, peers, juniors. -Developed documentation for campaign measurement actions plans across clients-Emerged as SME on media, technology, and strategy performance, informing future media decisions on schedules, budgets, and partners-Notable Clients: Mars Wrigley, Beam Suntory, KB Homes, US Cellular

Chicago, Il, Us

-Provided ongoing analytics of media campaigns (digital data, research, client business metrics) to shape media from concept to presentation / data visualization. -Presented actionable insights to optimize media plans.

Mclean, Va, Us

-Designed performance dashboards and score cards using Oracle BI to help drive loss mitigation and productivity. Analyzed / audited reporting for customer notifications / campaigns in highly regulated finance / lending industry.-Noted by leadership for exception data analytics and leadership

Mclean, Va, Us

Mclean, Va, Us

Bachelor Of Arts - Ba, Business, Communications, & Technology

Master Of Business Administration - Mba, Marketing Management