Caitlin Grady Email & Phone Number

Pittsburgh, Pa, Us

Pittsburgh, Pennsylvania, United States

Pittsburgh, Pennsylvania, United States

• Subject matter expert on the Medicare Hospice Benefit, hospice offerings, disease-specific clinical criteria, and evidence based medicine• Analyzes territory and develops call routing strategy to establish correct targets, reach, and frequency for maximum territory sales growth• Develops sales messaging, tactics, and strategies that align with the customers’ needs to ensure hospice-appropriate patients gain access to services• Leverages provided resources, including a CRM tool, in order to capture the needs of customers and strategy for continued hospice utilization• Maintains professional relationships and collaborates with internal, clinical end-of-life care team• Resolves customer feedback by investigating opportunities for development; developing solutions; preparing reports; collaborating on resolutions with program management• Applies training, tools, and resources to execute strategies with customers with a strong sense of urgency• Develops and leads in marketing events, including a monthly healthcare professional workshop• Facilitates continuing medical education and other training for key accounts

Pittsburgh, Pennsylvania, United States

Greater Pittsburgh Area

• Led sales and marketing for Pittsburgh and surrounding counties • Responsible for sales and placements of advertisements in senior resource guide published semi-annually with a circulation of over 120,000• Successfully developed and executed a strategic marketing and sales plan• Organized and hosted lunch and learns, educational and marketing events• Created monthly e-newsletter distributed to healthcare professionals and local senior citizens• Interviewed national and local personalities and authored related feature cover stories • Developed and oversaw digital marketing efforts on company website and social media platforms• Negotiated and drafted contracts for advertisement space• Took leading role in editing and publishing guide semi-annually for both print and digital issues• Established new sales leads and maintained current relationships • Developed marketing materials such as advertising and event support• Conducted research, analyzed market trends and reported to company owners • Built community relationships through participation in networking groups and senior health/wellness fairs• Marketed to Hospitals, Home Health Care Companies, Hospice Agencies and Facilities, Independent, Personal, and Assisted Living Communities, Skilled Nursing Facilities, and other services available to the senior population• Distributed guide throughout Pittsburgh and surrounding counties to the senior/boomer community and sought new distributing locations, having expanded distribution threefold during tenure

Greater Pittsburgh Area

• Led admissions for 200 bed facility and supervised admission’s office staff• Developed and implemented strategic annual sales and marketing plan • Served as facility’s relationship liaison with local hospitals and healthcare providers • Developed a current prioritized account list and actively sought out and identified new referral sources• Networked with current and past clients to solicit referrals• Led planning of community and facility marketing events • Maintained an active involvement in community organizations and associations• Educated and provided assistance to prospective patients and/or their responsible parties

Greater Pittsburgh Area

• Managed internal communications in the admission’s office• Assisted in building and maintaining budgeted census• Prepared marketing materials to advertise to hospitals and surrounding areas

Johnstown, Pa

• Designed and edited company marketing materials (brochures, promotions, flyers, catalogs)• Created and maintained company’s marketing strategy on social media platforms (Facebook, Twitter, LinkedIn, HootSuite)• Maintained company website using a Content Management System (CMS)• Provided inside sales support to VP of Sales for Customer Leads

Johnstown, Pennsylvania Area

Social media management: Updating Facebook, Twitter, and Pinterest accounts, monitoring feedback and traffic, analyzing results

Qualitative and quantitative research, data analysis, data entry and transcriptions

Northern Cambria

Researching best practices for promoting public librariesCreating recommendations and communications plan to meet library goalsResearching and developing tactics to measure outcomes

Responsibilities include: Literature reviews; research design; instrumentation development; data analysis; and publication and presentation development focused in the area of sports cause related marketing

Creating recommendations for the redesign of First Commonwealth Financial Corporation’s intranet site Responsibilities included: Conducting literature reviews and meta-analysis; analyzing and synthesizing data; creating a blueprint design; and preparing promotional recommendations and evaluative measures

Research on significant projects including course development material for three core Communications Media courses; master’s and doctoral courses; grant projects; website development; WebCT and Moodle maintenance and development; and creating PowerPoint presentationsAdministrative duties include: Updating new course material; assisting with the internship program and advising; writing news releases; drafting articles; assisting students in need; filing; organizing; and creating and updating spreadsheets for entering grades

Economic Development – Internship Initiative $90,000 Grant through Pennsylvania State System of Higher Education (PASSHE), Mr. Mark Anthony and Dr. Richard LamberskiResponsibilities included: Researching internship resources; developing marketing packets to highlight internship partnerships; assisting in the creation of television commercials and PSAs; developing multimedia web-based materials; and creating recognition programs to acknowledge internship supervisors

Responsibilities included: Assisting in the planning and production of the PIT to Paris non-stop flight and the annual Wings for Children Golf Outing; writing feature stories for the airport’s On The Fly newsletter; interviewing employees; producing an intern manual for future interns; composing, gathering, and packaging materials for the ACI-NA Marketing and Communications Awards; responding to customer emails and FAQs; assisting in the planning of the G-20 Summit for the Pittsburgh Airport area and the triennial drill exercise; proofreading significant documents; and drafting news releases

Responsible for dictated material, filing, organizing, faxing, answering phones, assisting clients, mailings, and banking management

Master'S Of Science, Strategic Communications, 3.9

Earned Master's of Science from Ithaca College's Roy H. Park School in December 2011. Awarded a competitive research assistantship.

2010, Communications Media, 4.0

Graduated summa cum laude. Received the Norman Sargent Award for service and leadership to the department and university. Received.