• Lead communication with clients, interpreting needs and goals to create strategic plans for audience reach.• Provide projected timelines, competitor benchmarking, content writing, photoshoot direction,quote procurement, and any other support needed to ensure final deliverables accomplish client's needs.• Design complete print and digital campaigns for regional and national brands.

• Partner with cross-functional teams to produce effective marketing communications messaging across sales collateral, web, and other digital programming.• Present marketing initiatives and outcomes to key stakeholders and senior management.• Develop and execute a marketing content calendar across multiple digital channels.• Negotiate advertising packages with vendors to secure strategic advertising placement within budget scope.• Identify critical needs, map process streams, and organize streamlined operating procedures.

• Redesigned branding for a global manufacturer.• Created supporting materials for product launches, including brochures, datasheets, PowerPoint presentations, press releases, news items, social posts, internal and external emails.• Provided quality control for brand adherence and error-free communications across all design work.

• Lead designer for a national retail brand - Coordinated with key project stakeholders to meet business initiatives, customer needs, and budget scope. - Created commercialization material for product launches with major national retailers, includingpackaging, catalogs, retail POP, and digital content.• Social community management - Social asset creation, scheduling, and posting focusing on follower engagement and conversions. - Coordinated campaign schedule with copywriters and influencers/guest writers. - Trained and supported designers and copywriters on social content marketing best practices.• UX concept design and testing - Competitive benchmarking. - Wireframe development. - Usability testing: first click, design surveys, preference tests.

• Coordinated with key departments to create design concepts for retail POP, packaging, and print collateral for consumer packaged goods• Created mock-ups and production design for retail products and national campaigns

• Designed trade show booths, planned and coordinated travel plans and show needs• Art directed photo shoots, video shoots, print collateral• Wrote copy for digital and print in a communicative and consistent brand voice

• Lead designer for the publication of the book "Syncopation," written by Elizabeth Caulfield Felt. • Designed the entire interior and exterior of the book and worked directly with the Production Director to facilitate the production.

• Created logos and promotional materials to promote events on campus• Coordinated newspaper press dates with other departments to ensure advertisements were approved and submitted by deadlines

• Managed a $14,000 budget for 70 active members of the chapter.• Worked to help coordinate the transportation of members to events and helped plan and organize the 2nd annual Real World Design and NowHERE conferences. • Visited classrooms and met with students to announce develop relationships and promote membership.

• Assisted in new product research, development and initial concept designs for new food lines. • Responsible for designing promotional materials, website content updates, and correspondence with customers, printers and suppliers.

Conceptualized and designed wedding cakes, managed cake orders, and worked individually with customers to assess their needs and desires for their custom cake orders. Two cake designs published in two magazines, Wisconsin Woman (2008) and Brava (2010).