Email Manager - Create and implement Klaviyo email marketing strategy. Responsible for creating copy for weekly email campaigns, automated flows, and sms marketing. Also responsible for segmentation strategy, and A/B testing and optimizing email capture pop-ups, titles, campaigns and flows. Outcome: Increased subscriber count by 924%, 25% of website revenue is driven from email marketing. According to Klaviyo, our email flows are in the 99th percentile for conversion rate and the 93rd percentile for open rate in comparison to our peer group.Social Media Manager - Responsible for creating and implementing Facebook and Instagram strategy. Manage influencers to generate UGC to use across social media platforms, email and website. Write copy for social media posts/stories and schedule posts. Revamped Instagram grid and Facebook feed for a curated look and to build brand awareness.Outcome: Created cohesive social feeds, increased Instagram follower count by 18% and trending engagement rates to 5.5%.Website Manager - Responsible for managing Shopify website, product merchandising, product maintenance, SEO, and point person for Shopify support and developer. Utilize Google Optimize, Google Analytics and Hotjar to monitor website performance, find areas for improvements, and A/B test all aspects of the website.Outcome: Found areas of improvement that increased user experience and conversion rate to from 1.3% to 3.5% and helped increase website revenue by 1,278% from January 2020 to December 2020.

Utilize SEO to increase website organic search conversion rate from 1.07% in January 2020 to 5.16% in April 2020.Use Google Analytics to track website performance and utilizes data to increase CTR, conversion rate and gross sales.Optimize product listings to increase sales across 13 marketplaces including WooCommerce and Amazon by analyzing data and competitor listings. Write copy for websites, product inserts and product listings. Assist in new product creation. Manage cross-functional teams for rapid development of new WooCommerce website builds.

Create and implement on-brand e-commerce strategy to increase sales and profits.Use digital merchandising to promote sales.Market + host Winestone Parties - using a combination of email, influencer and social media marketing to launch. Design website and website copy. Experience writing long and short form copy for website content. Utilize SEO in product descriptions to drive sales.

Helped raise $400,000.00 for fundraising events. Collaborated with the marketing team and generated new ideas to expand brand awareness. Subject matter expert and primary contact with the IT team.Managed executives' schedules and kept the office running smoothly.

Increased website traffic by 40%Created, managed, and executed content calendar for social media, newsletters, and blog posts. Created on-brand social media posts - optimized using Facebook analytics and tracking follower engagement across platforms.Wrote SEO-friendly blog posts and newsletters. Ensured branding was integrated and consistent by using a brand style guide. Coordinated and managed brand partnerships. Chose partners based on brand alignment with messaging and products offered. Increased revenue by 80% with partnerships. Comfortable working in a collaborative team environment. Kept up-to-date internal communications between blog owner, virtual assistants, and partnering brands.

Created resistance band line from the ground up.Increased Amazon rankings to the first page for competitive keywords by increasing velocity of sales, number of reviews and conversion rate. This was done using PPC ads, review campaigns, and optimized copy, SEO and pictures for each listing.Obtained over 700 five star reviews on Amazon across 13 products. Writer, editor, and content creator - wrote customer-facing copy for emails, blog posts, and social media to drive sales.Expert in writing headlines, feature benefits, and copy for products on Amazon.

Wrote internal procedures for new employees to follow.Drafted orders.Clerked in a courtroom under a Referee in a fast-paced, detail-oriented environment.

Maintained a property caseload of ten cases at a given time. Attended and advocated during hearings. Kept victims updated on the progress of their cases according to State statutes and guidelines. Worked as an intermediary between victims, witnesses and attorneys.