--Implement and support UMB’s content strategy, including optimizing content use through review of audience, channel, delivery and content type. --Create, review, traffic and strategize external content for all lines of business. --Collaborate across stakeholders to identify efficient content use and effective content implementation.--Manage and evolve the team’s online content collaboration center and editorial calendar, which captures the marketing communication department’s projects, initiatives and workflows.--Provide strategic direction for website content, including SEO, audience review, performance tracking, user experience and copy creation. --Distill complex subjects into informative yet engaging pieces reflective of the brand --Review content and provide actionable recommendations for improvement, revision or future additions to ensure content is correct, relevant to its audience, timely and optimized for channel.

Content Development: --Assist with the development and management of an enterprise-level content strategy.--Develop customer-facing content for multiple lines of business, ranging from long-form pieces like whitepapers and articles, to short-form resources like video scripts and ads. --Analyze, write and implement website content for search engine optimization, line of business requirements, with an eye for relevance and client engagement.--Distill complex financial topics into informative yet appealing pieces reflective of the brand.--Write sales scripts, product information slicks and other marketing tools to facilitate product and service sales. --Update and create content for customer proposal responses for lines of business across the footprint, ensuring information is customized to the client while best representing the department’s product or service.--Manage and write executive and associate profiles for external use. Communications--Write and review all external, customer-facing documents, including letters, advertisements, emails, print collateral and website content.--Enforce brand and style consistency in all external marketing materials.--Effectively route external communications through appropriate stakeholders within the company.--Implement and enforce content standards imposed by regulatory bodies. --Provide strategic consultation to lines of businesses regarding content types, distribution and targeted personas--Develop core messaging at the enterprise-level to appropriately describe each business segment and UMB as a whole.

Communications: Manage communications department including creative direction for contract designers; write and disseminate internal communications to all tiers of company including executive presentations, operational materials, webinars, investor reports, company news and training content; communicate closely with store-level employees regarding new marketing initiatives, operations procedures and retail needs per location.Branding: Collaborate with branding agency and marketing team to launch new company brand identity; enforce consistent brand messaging throughout company communications; co-lead philanthropy program overhaul from initial discussions to functional program that enhances the company reputation and strengthens the brand; manage rebranding of all collateral and signs to align with the company aesthetic and distribute materials across the portfolio in coordinated launches.Content Management: Write dynamic content for the company website that meets search engine optimization goals and delivers engaging content; organize blog editorial calendars and write SEO keyword-rich and consumer-relevant content; provide targeted messaging and marketing concepts for print and digital advertising, as well as create content for all point of sale collateral.Retail Environment: Collaborate with key team members and retail environment vendor to implement new brand elements in the stores; assess sign needs for retail locations including determining optimal placement, material and installation, while working with vendors to define best value.Public Relations and Social Media: Write timely news releases, analyzing appropriate news lines and effectively distributing company news; write effective and conscientious responses to online reviews, crafting responses to maintain positive consumer relationships; write and execute posts for the company on social media in-line with the company’s mission and brand standards.

Desktop Publishing and Advertising: Assistant editor of The Buckeye, the association’s 44-page, full-color magazine; research and write articles, supervise content contributions, edit all copy and complete layout and design; coordinate, prepare and send all files to print. Communicate with printer during the production process; advertising sales for The Buckeye magazine, ONLA website, and trade show attendee publication, which included email, phone and direct mail solicitations. Website Management and Content Creation: Manage association website, including updates, revisions and writing content using vendor’s custom content management system; assist association in transition to entirely new website with over 300 pages; optimized award and trade show images for website use and uploaded them to appropriate pages.Email Marketing and Member Communications: Design and write content for association emails for membership newsletter, member alerts, trade show attendee- and exhibitor-targeted communications. Edit, compile and write all content; develop, design and disseminate communications materials (e.g., publications, articles, press materials, brochures); assist with production of fundraising, sponsorship and public awareness materials, as well as support job fair, awards and scholarship/grant programs.

Edited articles for grammar, content and AP style.Fact-checked each source and reference.Edited for potential libel.

Researched specific topics and areas for faculty manuscripts and critical essays.Wrote summaries and abstracts of potential references for professors.Compiled slide shows and presentations. Edited and reference-checked manuscripts (MLA style). Clerical assistance and archival reference review.