Caitlin Kelley Email and Phone Number
Associate Director, Consumer Insights | Children's & US General Books at HarperCollins Publishers at
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HarperCollins Publishers
Caitlin Kelley's Location
New York, New York, United States, United States
Caitlin Kelley's Contact Details
Caitlin Kelley work email
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Caitlin Kelley personal email
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Caitlin Kelley phone numbers
About Caitlin Kelley
Experienced consumer insights researcher with expertise in: qualitative & quantitative methods, children & teens, media culture, TV/video consumption, game play, mobile app behavior and storytelling.
Caitlin Kelley's Current Company Details
Harpercollins Publishers
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Associate Director, Consumer Insights | Children's & US General Books at HarperCollins Publishers
Caitlin Kelley Work Experience Details
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Associate Director, Us Consumer InsightsHarpercollins Publishers Oct 2024 - PresentNew York, New York, Us
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Sr. Manager, Consumer Insights | Children'S & Us General BooksHarpercollins Publishers Jul 2018 - Oct 2024New York, New York, Us
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Head Of Consumer InsightsKik Interactive, Inc. Jul 2016 - Jan 2018Kitchener, Ontario, CaEstablished and directed the consumer insights research discipline at a small, teen-focused messaging app startup. • Analyzed and disseminated findings from the company’s first-ever large scale market landscape and segmentation study, creating the foundation for Kik’s new brand strategy to guide product, communications, and marketing initiatives• Explored young people’s relationship with and attitude toward money management and mobile transactions to inform strategy for Kin, Kik’s newly minted cryptocurrency• Designed and analyzed the first wave of Kik’s quarterly brand tracking study, monitoring the evolving messaging landscape and measuring the impact of Kik’s product launches and marketing tactics• Leading new qualitative research studies to guide product initiatives, ranging from co-design projects on emojis to in-depth chat interviews on Kik’s Public Groups feature• Launching Kik’s first user survey panel in Qualtrics, and supporting the Beta Tester Community, to quickly inform and validate decisions throughout Kik’s new product development process• Educating and guiding the product and design teams on how and when to leverage various consumer insights methodologies to better understand the dynamic user base -
Manager, Digital Consumer InsightsNickelodeon Feb 2014 - Jul 2016Los Angeles, Ca, UsDevelop a deep understanding of audience attitudes and behaviors as well as the digital media landscape to effectively communicate the consumer voice to decision makers, ultimately influencing content, design and product strategy.• Design, moderate and analyze qualitative research studies with core 6-11 audience, including focus groups, in-home ethnographies, in-depth interviews, open-ended surveys and user testing, fielding on average once a week• Design several quantitative research projects from questionnaire development, to data analysis with SPSS, to data storytelling and infographics to be consumed by middle and upper management in business strategy and production• Direct dozens of co-design projects conducted with KidsTeam partners at the University of Maryland’s Human-Computer Interaction Lab to inspire and guide future Nick Digital games, apps and websites• Launched and oversee a monthly KidsTeam-inspired program providing opportunities for engineers, designers and content creators to directly collaborate and interact with kids• Identified three key market segments based on cable and/or video streaming subscriptions to clearly communicate the shifting media environment and the implications it has for Nick’s digital strategy• Guide product development in new areas for the company such as artificial intelligence and podcasts • Collaborate with UX designers to create personas and scenarios in order to seamlessly integrate synthesized insights into the design process• Recommend A/B test ideas based on insights and provide further explanations with follow-up usability tests -
Manager, Digital Analytics ResearchNickelodeon Apr 2013 - Feb 2014Los Angeles, Ca, UsImplemented, reported and analyzed traffic to Nickelodeon websites and apps including Nick.com, SpongeBob.com, Nickjr.com, TeenNick.com, Nicktoons.com and the Emmy Award-winning Nick App for iOS.• Conducted and reported the department’s first thorough deep dive into user retention data to understand differences based on show and content type consumption, establishing baseline benchmarks for future analysis• Developed new cross-platform reporting standards to efficiently disseminate weekly traffic trends to department executives• Taught analytics and Omniture skills to empower content, programming and production teams
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Senior Analyst, Digital ResearchNickelodeon 2011 - 2013Los Angeles, Ca, Us• Generated weekly and monthly reports based on internal data from Omniture, as well as competitive data from ComScore, on key Kids & Family sites’ performance.• Produced and presented updates for marketing clients on the digital performance for Nickelodeon show properties.• Define and QA analytics tracking, both for new product launches like the Nick iOS app, as well as reporting enhancements of existing products• Reported campaign data in real time to help the marketing team optimize• Created and maintained trended data ranging from referral types to property traffic
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Digital Research AnalystNickelodeon Nov 2009 - May 2011Los Angeles, Ca, UsWrote reports and analyzed traffic data to Nickelodeon websites, including Nick.com, SpongeBob.com, iCarly.com, Nicktoons.com, NickJr.com, TeenNick.com and ParentsConnect.com.
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Communications SpecialistWomen'S Refugee Commission / International Rescue Committee Jun 2007 - Aug 2009New York, Ny, UsSupported communications efforts of progressive nonprofit researching and advocating for the rights of refugee women and children.• Supported the management of event planning, including report launches at the United Nations and the annual Voices of Courage Awards fundraiser luncheon.• Managed travel arrangements, including visas and hospitality for international visitors as well as security support for staff traveling overseas.• Managed outreach to environmental and foreign desk press to generate coverage for “Get Beyond Firewood” campaign.• Provided support for womensrefugeecommission.org; helped build the structure of and provided all media content for dedicated campaign site getbeyondfirewood.org; updated Facebook pages and Twitter accounts.• Oversaw production of final print materials. -
Frontline InternWgbh Sep 2006 - Dec 2006Boston, Ma, UsPost-production assistant -
Senior CounselorTown Of Yarmouth - Flax Pond Adventure Program Jun 2001 - Aug 2006As a camp counselor at a recreational day camp on Cape Cod, I supervised children ages 6-14 in a team setting, planning and instructing activities. In 2006 I was awarded as “Senior Counselor of the Year” and have been recognized for my positive enthusiasm.
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InternFest21.Com, Cannes Film Festival May 2006 - May 2006Chronicled events for the fest21.com blog and on-site promotion for Cannes Film Festival panel sessions at the Marché du FIlm.
Caitlin Kelley Skills
Digital Media
Qualitative And Quantitative Research Methodologies
Digital Strategy
Qualitative Research
Quantitative Research
User Research
User Experience Testing
Survey Design
User Centered Design
Usability
Focus Groups
Market Research
Usability Testing
Spss
Survey Research
Research
Analysis
Web Analytics
Omniture
Data Analysis
Social Media
Blogging
Event Planning
Broadcast
Content Strategy
Social Media Marketing
New Media
Strategic Communications
Content Management
Caitlin Kelley Education Details
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Nyu GallatinYouth Media Culture -
Providence CollegeWomen'S Studies
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College International De Cannes
Frequently Asked Questions about Caitlin Kelley
What company does Caitlin Kelley work for?
Caitlin Kelley works for Harpercollins Publishers
What is Caitlin Kelley's role at the current company?
Caitlin Kelley's current role is Associate Director, Consumer Insights | Children's & US General Books at HarperCollins Publishers.
What is Caitlin Kelley's email address?
Caitlin Kelley's email address is ca****@****imn.com
What is Caitlin Kelley's direct phone number?
Caitlin Kelley's direct phone number is +121284*****
What schools did Caitlin Kelley attend?
Caitlin Kelley attended Nyu Gallatin, Providence College, College International De Cannes.
What skills is Caitlin Kelley known for?
Caitlin Kelley has skills like Digital Media, Qualitative And Quantitative Research Methodologies, Digital Strategy, Qualitative Research, Quantitative Research, User Research, User Experience Testing, Survey Design, User Centered Design, Usability, Focus Groups, Market Research.
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