Caitlin Knauss Email & Phone Number

Austin, TX, US

Denver, Colorado, US

- Drove 250%+ user growth for the Groups product line by designing and implementing self-service features, significantly expanding the product's reach and adoption.- Spearheaded UX/UI design for a high-growth segment within a $120M ARR startup, playing a key role in securing a $2.2B Series C valuation and contributing to the company's rapid expansion..

Freelance UX/UI designer supporting early-stage startups with research, strategy, and design execution. Expertise in pitch decks, user flows,

Chicago, Illinois, US

- Built a research practice from the ground up for a $400M Series C startup, establishing processes for user recruitment, team management, and budget allocation, ensuring efficient and impactful research operations.- Reduced vendor spend by 62% through strategic vendor management and negotiation, optimizing resource allocation and maximizing research ROI..

San Antonio, TX, US

- Conducted rapid, ad-hoc user research to inform the design and implementation of EBT payment integration for Curbside pickup, expanding access to essential grocery services for vulnerable populations during the COVID-19 pandemic and contributing to an award-winning response.- Optimized customer service workflows through human-centered design principles.

San Antonio, TX, US

- Defined and launched a new "last-minute dinner" experience, creating an end-to-end solution with menus, app integrations, and customer-centric features to address a key customer need.

San Antonio, TX, US

- Led experience design for H-E-B's first mobile app and digital shopping experience, achieving 1 million downloads within the first 3 months and establishing a new channel for customer engagement.- Pioneered experience design and research at H-E-B digital, championing design thinking and growing the team to 50+ members, establishing a robust research.

Austin, TX, US

- Increased reservation rates by 150% and customer usage by 10% for a self-storage marketplace by collaborating with agile product teams to design and implement user-centered features and improvements.- Designed and implemented an outbound SMS campaign that exceeded move-in rate targets by 5%, effectively leveraging a new communication channel to drive.

- Served as the founding designer at an early-stage startup that raised $11M+ and pioneered the integration of a mobile payment app with Venmo, playing a crucial role in shaping the product vision and strategy.- Led all product and design efforts through go-to-market (GTM) launches, marketing initiatives, and strategic pivots, demonstrating adaptability.

Austin, TX, US

- Designed UX and marketing materials for the successful launch of a new Gift Card product line, contributing to the company's expansion into a new market segment.- Executed cross-functional projects encompassing marketing design, UX/UI design, and design research, collaborating effectively with teams across the organization to achieve shared goals.

Austin, TX, US

- Supported sales efforts that generated over $20M in annual revenue, demonstrating the ability to align design with business objectives and contribute to tangible business outcomes.

Menomonee Falls, Wisconsin, US

- Partnered with Product Managers to identify trends, source new products, manage vendors, and maintain quality for $35M product lines, ensuring successful product development and launch.- Took full ownership of the packaging process for Kohl's private-label bedding, managing timelines, vendor communications, and production to drive successful product.

Philadelpia, PA, US

Bachelor’S Degree, Marketing Communications And Advertising

User Experience Design

Web Design And Development

Education record