Caitlin Summers Email & Phone Number

• Supported technical web content management for Digital Platforms, including southwest.com, mobile applications, and swabiz.com• Contributed to enterprise-wide projects, adhering to strict timelines, communicating with project managers and product owners, and providing technical support during project launches and releases• Partnered with business and technology teams to translate business requirements into technical solutions• Documented technical enhancements and updates in Confluence to provide insight to stakeholders• Followed Kanban structure to complete enhancements for regular monthly releases, updating task cards in Jira and participating in daily stand ups, monthly grooming sessions, and regular deployment prep meetings• Used TeamSite to develop placements and manage tagging, assisting with testing and troubleshooting when needed

Dallas, Texas

• Administered Cargo technology platforms such as Marketing Cloud and FormAssembly, acting as a product owner by creating roadmaps, developing new functionality, and ensuring systems were maintained• Owned the messaging and booking processes for Cargo customers, documenting current and future state as well as planning, developing, and testing new notifications with the addition of commodity tracking data• Communicated with stakeholders and leaders across different teams to gather requirements, assist with prioritization, and develop and deliver training materials and documentation• Analyzed Cargo processes to find issues and automation opportunities by using Continuous Improvement techniques such as value stream mapping, process mapping, and root cause analysis• Participated in Agile development cycles and scrum ceremonies, including standups, sprint planning, demos, stakeholder prioritization, backlog refinement, and release retrospectives, regularly acting as scrum master• Managed and assisted with managing several department projects, organizing timelines, documenting RAID logs, overseeing testing, and coordinating tasks between individuals while delivering projects on time and in scope• Acted as the Privacy Champion for the Cargo & Charters department, with responsibilities including maintaining the department ROPA, implementing privacy by design for business processes, and completing data deletion requests• Worked closely with marketing and sales teams to improve lead generation process and support social and digital campaigns by providing expertise and support for backend technology processes• Leveraged complex data sets by extracting, cleansing, transforming, and preparing data from disparate sources in order to generate useful conclusions and actionable recommendations

Dallas, Texas

• Consulted with over 300 clients worth $11.9 million annually to drive business growth • Provided individualized training and consulting on a variety of marketing topics, including Google Analytics, social and digital advertising, email marketing, and search engine optimization• Developed and presented data-driven marketing plans and quarterly business reviews to customers, including trends and recommendations from Google Analytics and Moz data• Integrated and implemented Google Tag Manager with client online registration platforms, enabling revenue recognition and conversion data across digital channels• Created a new revenue stream by recommending and creating a proprietary online marketing course

Tuscaloosa, Alabama

• Tutored university athletes in Microsoft Excel, computer science, economics, finance, and marketing• Distilled complex concepts to students in a clear manner during both individual private lessons and group tutoring sessions, enabling students to understand course material in a more concise way• Recognized different learning styles and adapted various teaching strategies to deliver greatest value• Managed students’ study schedules and ensured they were completing all assignments on time• Completed daily reports regarding students' attentiveness and understanding of course material• Participated in regular evaluations of my own tutoring performance and capability

Birmingham, Alabama Area

• Restructured the internal account management process during a 4 month-long project in order to enable stronger relationships between account managers and clients• Mined information from business intelligence sources and niche databases to understand the demographics and key characteristics of current and potential customers• Conducted additional research to craft a more comprehensive view of the marketplace• Provided higher quality opportunities for the field sales force by providing in-depth customer and competitor research, which resulted in an average revenue gain of 50 percent per transaction

Birmingham, Alabama

• Completed graphic design projects to ensure consistent branding across the organization, including redesigning digital menus, theater and party brochures, and business cards for corporate employees • Ordered posters and promotional materials from film studios for upcoming fall and winter releases• Acted as a general manager during peak hours, including managing front-line employees, operating the point of sale system, restocking inventory, and greeting customers• Assisted with recruiting and interviewing of potential front-line employees

Bachelor Of Science In Commerce And Business Administration, Marketing

Bachelor Of Arts In Communication And Information Sciences, Public Relations

Master Of Science In Marketing, Marketing Analytics