Caitlin Leung Email & Phone Number

Port Washington, New York, United States

• Developed and delivered successful marketing campaigns to drive brand awareness and engagement• Planned and managed budgets with Marketing Director for activations across social, digital and experiential for Transformers, Power Rangers, Peppa Pig, My Little Pony and PJ Masks• Brainstormed and developed multi-year strategic marketing plans with team for multiple brands• Designed, authored and distributed a monthly internal competitor newsletter to several departments • Designed… Show more • Developed and delivered successful marketing campaigns to drive brand awareness and engagement• Planned and managed budgets with Marketing Director for activations across social, digital and experiential for Transformers, Power Rangers, Peppa Pig, My Little Pony and PJ Masks• Brainstormed and developed multi-year strategic marketing plans with team for multiple brands• Designed, authored and distributed a monthly internal competitor newsletter to several departments • Designed and managed a 300 winner giveaway with external partner to promote My Little Pony movie Show less

• Built and scheduled over $230k in paid social campaigns using Facebook Ads Manager and Google Ads• Designed and authored a weekly internal newsletter on marketing trends for the extended team• Maintained internal planning budget for social spending of all Nickelodeon and Nick Jr. properties• Developed an influencer tracking spreadsheet containing social media handles for Nickelodeon talent

Education tech startup offering career resources and coaching for college students. Founded by current Wharton MBA and supported by author and professor Angela Duckworth.

New York City Metropolitan Area

• Developed a pitch deck on common trends, personas, and categories for a SVP of Viacom Velocity• Leveraged social listening tools (Tubular Labs and Talkwalker) to provide insights on Gen Z/Millennial trends for various companies• Created a marketing strategy pitch deck for Walmart RFP leveraging ViacomCBS intellectual property• Presented findings on best practices of social media platforms to maximize effectiveness and reach

Washington D.C. Metro Area

• Worked with marketing strategy team to redesign the channel newsletter based on competitive analysis• Developed customer lifetime value model and estimated customer acquisition cost for one segmentation of consumers and presented findings to executives• Curated show clips for commercials to maximize target audience engagement for channel season premiere• Performed competitive analysis of social media platforms for new National Geographic show to develop ideas for channel… Show more • Worked with marketing strategy team to redesign the channel newsletter based on competitive analysis• Developed customer lifetime value model and estimated customer acquisition cost for one segmentation of consumers and presented findings to executives• Curated show clips for commercials to maximize target audience engagement for channel season premiere• Performed competitive analysis of social media platforms for new National Geographic show to develop ideas for channel marketing• Organized and authored 170+ facts in preparation for live tweeting during Yellowstone Live premiere Show less

Greater New York City Area

Greater New York City Area

Greater New York City Area

Greater New York City Area

Bachelor'S Degree, Marketing

High School Diploma, Marketing